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Republic Media Digital Solutions

Banner Targeting Capabilities on 

By Section – – – –

Home Page Things to Do, Home, Style, Business, Travel News, Sports, Community Sections Moms Like Me

By Zip Codes

By Behaviors –

Target users on our site by behaviors on the site • Frequents Specific Sections • Interested in specific articles such as Entertainment, Basketball, Sports • Key Words

Target users on our site by behaviors done outside of the site: Rates vary and need to be quoted • Family Interests • Sports Enthusiasts

Premium Local Yahoo Content – –

Rates vary and need to be quoted Our new partnership gives you premium local top ad placement and coupled together delivers up to a 93% reach

Banner Examples Traditional Banner Sizes: Leaderboard - 728x90, Box Ad- 300x250, Tower 160x600, and Mega Tower ad- 300x600.

Our Mega Tower Ad is a great ad unit that typically yields higher click thru rates. 300x600 ad unit.

Unique Banner Creatives Sliding Billboard expands down for 5 seconds once per unique user. Ad retracts back to a fixed pencil ad that can be expanded down.

Tucker Ad is fixed at the base of the screen on main pages for 24 hours. Ad will be expanded for 5 seconds and then retract to a smaller tab that can be expanded at any time.

Reskin is fixed at the top of main pages for 24 hours. Can include video, animation and more. Great position for driving awareness as well as traffic to your site.

Capabilities on Yahoo Combining the powerful reach of and Yahoo will give you a strong reach of the Phoenix Market, but allow you to target to your specific audience. Banner Targeting Capabilities on Yahoo’s Top Tier Placement – Target by Geo-groups – Target by Key Demographic Groups – Target by Behavioral Groups – Target by Sections but with Local Reach Only • Rates need to be quoted vary by length of commitment, targeting and ad sizes.

No other media partner can provide the same reach and engaged audience

Get up to a 91% unduplicated reach of the Phoenix Market with Yahoo and

Email Targeting Capabilities 

Sponsor Newsletters such as: – – – – –

Breaking News Weather Sports Food & Wine Dining Out

Sponsor’s Ad in Newsletter

Targeted Direct Emails to opt in database. – –

– –

By Zip Code By Demo groups: Such as Income, Length in Home, Children present, Hispanic, Home Value, etc… By Lifestyles: Such as Fitness, Technology, Do-It Yourself….. Ability to target Nationwide

Direct Email Blast

Mobile Capabilities azcentral’s Mobile Site and Apps

Text Service

14.5 million impressions in March 20113between all mobile sites/apps

Rich Media Ads on Mobile or App that can expand and do

   



We can Create Mobile landing page(s) -



We can assist in creating a mobile optimized landing page(s) Will vary based on type of phone Can include functions such as a location finder, email collection and more

Target by Section or Phone Device

• Unlimited Texts • Up to 10 Keywords • We Manage and create database for you • Use in all other Media to help promote • Use for contests, trivia and polls • One time $300 initial set up charge, $300 monthly service charge



Mobile Site ad is fixed at top of page

Source: Omniture July 11

App ad is fixed at bottom of screen and rolls down

We can customize a mobile optimized page(s) to fit your needs

Thx for entering. Enjoy 50 cent coffee AZ Only thru 9/21/11

Rich Media Ad Example with Advanced Reporting Advanced Reporting will tell us: • How many times the ad was viewed •How many times the ad was expanded • How many times the Photo Panel was viewed • How many times the Video Panel was viewed • How many times the Event Panel was viewed • On average the amount of time spent interacting with ad • How many times the ad was clicked on (Banner vs. Panels) •Of the total clicks how many went to: • 2010 Car List • Schedule of Events • Order Tickets • Send Virtual Gift • Twitter • Facebook • General Clicks to Barrett Jackson site • If Tracking View Thrus: • How many users saw the ad and went to tracked page • How many users interacted with ad and went to tracked page • How many users clicked on ad and went to tracked page

Q2 2013 Agency Rates (Gross) 

Run of Site Impressions – Guaranteed impressions does not include bottom 728x90 : $7.05 cpm

Targeted Sections: News, Entertainment Sports - $10.60 cpm

Targeted Sections: All Other - $15.30 cpm

Reskin, Tucker or Sliding Billboard – Flat Cost Varies by Index – –

News: $1853, Sports $1235, Things to Do: $618 (examples) HP: $15,300

Mobile Banners: $14.11 cpm

Email Blast to opt in database: $42-$95 depending on volume per blast

Email Sponsorship: $14.11 cpm

Advanced Reporting: Additional $2.50 cpm

Yahoo Pricing Varies by Ad Size and Targeting

Social Media, PPC, SEO: varies based on individual need

Arizona Republic Media Kit  
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