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Tips for Cutting Costs with Direct Mail Postcard Printing


ď śDirect mail postcards are still one of the most cost effective methods of connecting with customers in a local geographic g g p area. ď śWith even a small list of client names and addresses, you can send tailored postcards and keep your brand in front of potential customers.


ď śBut even with the relatively low price for postcard printing and mailing, mailing there are still some great ways to cut costs. The most important p step p in reducing g the cost is a little planning – choosing the right marketing message and target audience will mean your postcards get a greater response rate. ď śWith that th t iin mind, i d h here are some practical tips for cutting costs on direct mail postcards. postcards


ď śAvoid expensive designs ď śInstead of hiring a professional designer, designer create your own postcards. One option is to use pre pre-designed designed postcard templates that you can customize using your software p program g of choice, such as those found onStockLayouts.com.


Or some online printing companies provide both blank or pre pre-designed designed templates, such as these free postcard designs g from PrintPlace.com. Hint: Just be sure to print with a professional rather than on your home or office printer. You will get much better results and, iff you choose the right online printer, much more bang for your buck. buck


Use standard postcard shapes Another point to consider is that the post office may charge you more for nonstandard shapes shapes, such as a large format or rounded postcard. Often, there is a chance y your odd-shaped p p postcards can cause their sorting machines to jam, meaning they have to use manual labor t sortt the to th cards. d Better B tt to t stick ti k with ith standard shapes, such as 4×6″, and get the reduced cost. cost


ď śPrint and mail in bulk ď śWhen you print just a few postcards at a time, you are spending a much higher cost per postcard. postcard Order as many postcards as you need all at once; keep in mind that the more y you print, p the less your cost per piece is – as long as your printer uses the offset printing method and d nott digital di it l printing. i ti


Printing in bulk via offset printing basically means that the printer only has to create one “master version” (or printing p gp plate in p printer’s terms)) of y your order, no matter how many postcards you’ve requested.


ď śSome companies will print and mail as part of a combined service service. This can save you considerably just in shipping costs since y you don’t need to have the postcards shipped to you just to turn around and mail them out to individuals. ď śThe time savings for you compared to the automated services provided by th these printing i ti firms fi can be b significant i ifi t as well.


ď śUse both sides ď śIt may seem counter-intuitive, counter intuitive but printing on both sides of the postcards gives you a lot more room for valuable content. A higher response rate results in a lower cost p per sale. Use the front of the card to get attention and the back of the postcards for details and a call to action. B id a single-sided Beside, i l id d postcard t d jjustt llooks k cheap and you don’t want to give potential customers this impression. impression


ď śPostcards are an inexpensive way to connect with customers, customers but these cost saving tips can make direct mail postcards even more p p practical for y you. Just don’t forget to carefully select your target audience and carefully craft a message specifically f for f this group. This will result in a higher response rate and, therefore a better cost per mailer. therefore, mailer Read more about check printing services and get the best check printing service here: ď śhttp://www.berkone.com/

Tips for Cutting Costs with Direct Mail Postcard Printing  

Direct mail postcards are still one of the most cost effective methods of connecting with customers in a local geographic area. With even a...

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