Tips for Cutting Costs with Direct Mail Postcard Printing
ď śDirect mail postcards are still one of the most cost effective methods of connecting with customers in a local geographic g g p area. ď śWith even a small list of client names and addresses, you can send tailored postcards and keep your brand in front of potential customers.
ď śBut even with the relatively low price for postcard printing and mailing, mailing there are still some great ways to cut costs. The most important p step p in reducing g the cost is a little planning â€“ choosing the right marketing message and target audience will mean your postcards get a greater response rate. ď śWith that th t iin mind, i d h here are some practical tips for cutting costs on direct mail postcards. postcards
ď śAvoid expensive designs ď śInstead of hiring a professional designer, designer create your own postcards. One option is to use pre pre-designed designed postcard templates that you can customize using your software p program g of choice, such as those found onStockLayouts.com.
Or some online printing companies provide both blank or pre pre-designed designed templates, such as these free postcard designs g from PrintPlace.com. Hint: Just be sure to print with a professional rather than on your home or office printer. You will get much better results and, iff you choose the right online printer, much more bang for your buck. buck
Use standard postcard shapes Another point to consider is that the post office may charge you more for nonstandard shapes shapes, such as a large format or rounded postcard. Often, there is a chance y your odd-shaped p p postcards can cause their sorting machines to jam, meaning they have to use manual labor t sortt the to th cards. d Better B tt to t stick ti k with ith standard shapes, such as 4×6″, and get the reduced cost. cost
ď śPrint and mail in bulk ď śWhen you print just a few postcards at a time, you are spending a much higher cost per postcard. postcard Order as many postcards as you need all at once; keep in mind that the more y you print, p the less your cost per piece is â€“ as long as your printer uses the offset printing method and d nott digital di it l printing. i ti
Printing in bulk via offset printing basically means that the printer only has to create one “master version” (or printing p gp plate in p printer’s terms)) of y your order, no matter how many postcards you’ve requested.
ď śSome companies will print and mail as part of a combined service service. This can save you considerably just in shipping costs since y you donâ€™t need to have the postcards shipped to you just to turn around and mail them out to individuals. ď śThe time savings for you compared to the automated services provided by th these printing i ti firms fi can be b significant i ifi t as well.
ď śUse both sides ď śIt may seem counter-intuitive, counter intuitive but printing on both sides of the postcards gives you a lot more room for valuable content. A higher response rate results in a lower cost p per sale. Use the front of the card to get attention and the back of the postcards for details and a call to action. B id a single-sided Beside, i l id d postcard t d jjustt llooks k cheap and you donâ€™t want to give potential customers this impression. impression
ď śPostcards are an inexpensive way to connect with customers, customers but these cost saving tips can make direct mail postcards even more p p practical for y you. Just donâ€™t forget to carefully select your target audience and carefully craft a message specifically f for f this group. This will result in a higher response rate and, therefore a better cost per mailer. therefore, mailer Read more about check printing services and get the best check printing service here: ď śhttp://www.berkone.com/
Published on Oct 29, 2012
Direct mail postcards are still one of the most cost effective methods of connecting with customers in a local geographic area. With even a...