Page 1

Tips for Creating Your First Website ď śHave you been thinking about creating your very first website? Are you considering designing it yourself or, are you planning y p g on hiring g a professional p web designer? ď śEither way, it is important to not only plan out your design but to also have an effective launch strategy. Always have a clear-cut plan of action that you can implement to ensure that you haven’t forgotten something important. p Here’s how: ď śName Your Business And Find Your Niche ď śUnless you have an existing business, business you need to find a name. Always try and match your business name with your website address. ď śIf you are planning a start-up, come up with several options for a business name but make sure it is related to your product,, is easy p y to remember,, and doesn’t sound like any existing names. Also, don’t forget to include a memorable tagline! ď śFind a Good Domain Name for Your Website Choose a domain that is easy Website. to remember and spell. Although .com domains are in short supply, pp y, they y are still preferred by many people. Some believe that it helps in branding and search engine optimization. Make sure it is relevant to your business offering. Spy on Your Competitors. Before you design your website, website spy on your competitors and view their sites. Pay close attention to their sites’ colors, features and dynamics. Also, pay attention to any social media platforms they use.

ď śCollect pertinent information about your customer demographics and create your site based on your findings. findings ď śMake Your Site Easy to Navigate. Your website should be easy to navigate and your visitors should be able to find relevant information with a few clicks. Never bury important information because readers’ attention spans are short and they expect fast f results! ď śMake Your Website Mobile Ready. Smart phones phones, tablets, tablets netbooks, netbooks and other mobile devices aren’t going anywhere. y In the December report p of top p marketers from Fortune Magazine, mobile activity in 2009 was at 1% and continues to grow daily. ď śMake Your Site Easy to Understand. The language, language design and visual content of your website should be simple and benefit-laden. Always y give g your y reader more than you receive. Always include a strong call-to-action in all your copy. ď śMake Your Site Search Engine Crawlable Ensure that your websites is Crawlable. easy for search engines to read. Your site should include p pertinent keywords y and use Meta tags and search engine verification tags so they can be found. ď śDo not engage in keyword stuffing. Add a Sitemap. HTML and XML sitemaps should always be linked to your website’s footer.  Make sure that your sitemap is in place before you launch your website. This will help p readers find the information they y seek quickly and effortlessly. Right before you launch, go over your new website and make sure that your website is clear and focused. Be willing to make necessary y changes. g ď śInstall and Check Analytics. Your newly launched website should be easy to monitor. Your analytics should be accurately y attached to your y site so that you can evaluate demographics, site stickiness, where traffic is coming from, etc. ď śCarefully evaluate these metrics and be willing illi tto make k iimprovements t and d decisions to improve results. ď śYour Website Content Should Have a High Conversion Rate. Rate Your content must convert and sell your product or service offering. g ď śAlthough conversions depend on many factors, sites that have conversions of 10% or more do remarkably well. ď śAlways use hard-hitting copy that engages the reader. reader If you aren’t aren t getting enough conversions, you may need to alter y your content. ď śUse Twitter, Facebook and YouTube Often Just this month the ratings for Often. the top 15 websites in the world was released. You g guessed it;; Google g held the number one spot but more interestingly 4 of the top 15 were social media sites: Facebook (Ranked 2), YouTube (Ranked 4), Twitter (Ranked 9), and LinkedIn (Ranked 15). 15) ď śConnect your website with social media sites like Twitter, Twitter Facebook and YouTube YouTube. Always include a link to your social media pages p g within the first p page g so readers can easily review the pages, re-tweet or comment on your content. ď śUse LinkedIn. More people are using LinkedIn to post content about their website, product, or business service by as much as 83% compared p to Twitter and Facebook’s 80%. So, definitely link it! ď śMany small online businesses make the mistake of focusing on where to post content instead of focusing on whom to target g and what to say y to them. Don’t make this mistake. ď śAlter your content. Never, ever, every post the same content on all of your social media accounts, blogs, or through user reviews and feedback. ď śSpread the Word. Tell everyone you know including friends, know, friends acquaintances, acquaintances bloggers, your Facebook and Twitter contacts about y your new business venture. Spread the word and encourage others to do so also! ď śCollect visitor information. Create a landing page so that visitors can leave their contact details. This will enable them to receive an update p when y you launch your site. ď śFinally, always spend adequate time testing your website before launch day. day Ensure that there are no spelling or grammatical errors as y g you only y have one chance to make a great first impression.. ď śWant more fabulous online small business marketing tips? Need to hire a qualified marketing assistants to do the marketing k ti dirty di t work k for f you? ? Contact C t t us today at!

Tips for Creating Your First Website  
Tips for Creating Your First Website  

Have you been thinking about creating your very first website? Are you considering designing it yourself or, are you planning on hiring a pr...