Issuu on Google+

Choosing Ch i Your Y Means M off Video Vid Production by

ď śDeciding whether or not to use the video production services of one of the video production companies out there can be important, p , especially p y when it comes to corporate video production.

ď śAfter all, though you may be tempted to save your company some money by having your video production done in house,, if the purpose p p of the video being g produced is to advertise one of your products or services, then you need to make sure that you are projecting a professional image.

ď śHaving your video professionally produced is one of the surest ways of doing that. ď śYou don't want your potential customers getting a poor impression of your company.

ď śChoosing the right company to provide your video production services is one of the considerations you are going to have to make if and when y you decide to go g that route. q y you would ď śA lot of the same techniques use when making any other type of decision would also be applicable here. F example, For l you should h ld ask k to t see some of their previous work.

That way, you can be sure that they are capable of producing the kind of quality level which you are really looking for. More importantly, you will also want to talk to some of their previous clients in order to make sure that they are easy to work with. 

ď śNow, there are also reasons to set up and use your own in house video productions services. ď śFor example, example if you simply don't don t have the money in your budget to hire a professional company, p p y but you y still need to get your message out, then you might choose to make your own videos.

However, if you choose to do that, you will need to get creative with their content in order to justify their lower production value. p Of course, if the videos are being used for some p purpose p other than marketing, g you don't need to worry about that as much because training videos, for i t instance, don't d 't need d tto b be as well ll produced.

ď śIf you do create and use your own video productions services, services then you do need to use the best equipment available to you,, even if you y y are producing p g training g videos. you have limited resources ď śJust because y doesn't mean you shouldn't produce the most polished video you can, regardless off its it purpose.

In addition to making sure you're using quality equipment, equipment have your best writers, best actors, and best graphic designers g work with y you as well.  

Choosing Your Means of Video Production