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FASHION ILLUSTRATION

www.traffic-nyc.com info@traffic-nyc.com t. 1 212 734 0041

FASHION ILLUSTRATION Photography *Art Fashion Still Life Lifestyle Portraiture Interiors Motion/Animation

*Print Digital and Social Media

BRANDING STRATEGY DESIGN COPY WRITING


OUR CLIENTS: ADK AMAZON AMERICAN EXPR ARTEMUS ASSOULINE AVEDA AVON AWAKE C YORK BATH & BODY WORKS BIGELOW BLACK DALES BREATHE MAGAZINE BROADWAY BO FINCH PRESS BYRON PRESS CALYPSO CHR CATHERINE SADLER GROUP CHANEL CHIC SI BEAUTY CLINIQUE CLUB MONACO COCA COL LICATIONS COTY CFDA CLINIQUE DANA BUCH ZINE DESIGN BOP DISTRIBUTED ART PUBLISH EILEEN FISHER ELLE MAGAZINE ESSENCE EST TIONS FEDERATED DEPARTMENT STORES GO LA HARLEQUIN BOOKS HARPER COLLINS HA DOUGLAS INK & CO. INSTYLE MAGAZINE ISL PARTNERS LANCOME LAURA MERCIER LILLY P LLOYD & CO LOTTE DEPARTMENT STORES L’O BELLINE MARCEL SCHURMAN MATRIX MCCAN HOTEL GROUP MS FOUNDATION FOR WOMEN NINE WEST NORDSTROM NOXZEMA NEW YO KINDS LANE PANACHE MODE PAPYRUS PARA KEN REVLON RIZZOLI ROBERT LEE MORRIS HOTELS ROYAL PROMOTION GROUP SAKS FIF CATIONS SELF MAGAZINE SEPHORA SHISEID SMASHBOX COSMETICS SONY SPA MAGAZIN LONS STETSON ST. REGIS HOTEL STRUCTURE & CO. TWINNINGS TEA TROJAN TBWA CHIAT WANG VICTORIA’S SECRET VIRGIN AIRLINES ZINE WSJ WETSEAL WOOLITE WWD SALON W


RESS ANN TAYLOR ANN TAYLOR LOFT ARAMIS COSMETICS BARON + BARON BARNEY’S NEW KDOG + LEVENTHAL PUBLSHING BLOOMINGOOKS BROGAN TENNYSON BON POINT BULRISTIANE CELLE CATHERINE MALANDRINO IMPLE CHRISTIAN ROTH OPTICAL CIRCLE OF LA CONCRETE BRANDING CONDE NAST PUBHMAN DELTA AIRLINES DEPARTURES MAGAHERS DURST ORGANIZATION EDELMAN ARTS TEE LAUDER EURO RSCG FAIRCHILD PUBLICAO SMILE GREY ADVERTISING GUESS HAMMITT ASBRO HENRI BENDEL HUGO BOSS HUNTER LAND RECORDS ITEM M6 J BRAND LAIRD & PULITZER LEO BURNETT USA LIZ CLAIBORNE OREAL LOWE MAC COSMETICS MATRIX MAYNN ERICKSON MCDONALDS MODCO MORGAN N MY HABIT NEIMAN MARCUS NEUTROGENA ORK TIMES MAGAZINE NISSAN NYLON ONE ACHUTE PUBLISHING RANDOM HOUSE REDRODALE CUSTOM PUBLISHING ROSEWOOD FTH AVENUE SEAGRAMS SELECT COMMUNIDO SIMON SCHUSTER SIGERSON MORRISON NE STARWOOD HOTELS STEPHEN KNOLL SAE SUNDARI SVEDKA VODKA TARGET TIFFANY T DAY THE LIMITED VENDOME PRESS VERA VIRGINIA SLIMS VOGUE WALLPAPER MAGAWW NORTON & CO.


ABOUT US We are a New York based Creative Agency like none other in the industry, with a reputation as a major creative resource. We’re a cross between an expert branding team, creative matchmakers and artist management. Years of cultivated alliances and long-standing relationships in the creative field have contributed to our success as a creative “hub” that we are today. During the past 20 years we have provided clients with thoughtfully curated creative solutions and have provided seasoned knowledge and guidance in brand marketing, design, advertising, licensing, publishing, and public relations. Our multi dimensional experience brings great insight and expertise into the mix. Our talent pool includes illustrators, photographers, art directors, copywriters, creative directors, product and packaging designers, web designers, social media specialists, marketing strategists, boutique creative agencies and public relations companies. The brands we work with range from established international brands, Fortune 500 companies, to innovative start-ups. Each project is uniquely tailored to the client’s individual needs and circumstances.


HISTORY We opened our doors in the fall of 1995 with offices on Spring Street in New York City with a new vision of the future. We were the first and only agency at that time representing independent art directors, copywriters, and the many individual components of a traditional agency team. This quickly proved itself to be the zeitgeist of the time, as more amorphous relationships between talent, agencies and clients become an optimal way of pairing the best creative talent with the most compelling corporate campaigns and identities. A few years later, our first illustrator, Izak Zenou, joined the agency for representation and brought an unexpected addition to what is today, a signification roster of talented illustrators and photographers. We represent the top echelon of brand name talent, and unearth fashion illustrators, photographers and copywriters you’ve never heard of who are tapped by some of the worlds leading creative directors. As the artists’ careers blossom we use our branding and management skills to expand their reach. For famed illustrator Izak Zenou, it meant creating a signature brand and licensing program. When Izak first joined Traffic, he was an unknown artist and through our partnership became one of the most successful commercial illustrators today. We parlayed his talent into the creation of the IZAK brand. Today IZAK products are sold in 15,000 retail doors in over 30 countries on 4 continents with over $20 million in retail sales. It’s pretty exciting! Key stores in the US include Bloomingdales, Macy’s, Sephora, and Target. Meanwhile, despite our success and reach, we hold true to our vision to remain a highly distilled boutique agency that brings exceptional talent together with innovative brands. As we do this we continue to learn, explore and develop keeping a fresh view for the ever evolving future.


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CORPORATE IDENTITY AND BRANDING Our work lies in breaking down your brand DNA so that we can provide intelligent and creative solutions to help you maximize your brand’s true potential. We ask questions. Who are you? What’s your brand story? What makes you unique? How do you stand out from the crowd? What are your stumbling blocks? Who is your audience? What is your brand voice? Is it consistent across all media? How are you speaking to and engaging your market? Are you reaching them? Once we have the complete story and are clear about your goals—we research, investigate, and analyze every aspect of your communications—both visual and voice. We identify and study your competition, the overall market, as well as over-riding trends. Through our unique Visual Research methodology, honed through years of study and experience, we help you define who you are, where you need to go, how to succeed, and we create the roadmap for you to get there. Your success is our success.


ARTEMUS, the leader in the top-tier of the art leasing and finance sector, provides businesses and private collectors with a way to make significant works of art an integral part of their environment and culture. For businesses it’s about branding and financing, for collectors and galleries it’s about financing. Traffic worked closely with the Artemus team to develop a brand strategy that conveyed luxury in a modern, minimalist, yet elegant way. We developed the name through to copyrighting, and brought in Equancy No. 11 to design the corporate identity and website. www.artemus.com Brand Strategy, Naming, Creative Direction: Traffic Design: Equancy No. 11 Brand Voice and Copywriting: Brenda Cullerton and Andrew Dermont


ARTEMUS: ONE WORLD TRADE CENTER


Rebranding and Design of Christian Roth Optical Website Creative Direction and Design: Equancy No. 11 Project Management: Traffic Photography: Formento + Formento


Over the past 8 years we have collaborated on many fun projects with Guess. Our favorite is the magazine. We consult on new concepts, story development, as well as curate some of the artwork within. Creative + Editorial Direction— Michelle Edelman Creative Director—Leslie Oki-Yoshimura Writer—Amy Swift


Café d’Nile is a new trendy café and night spot in Cairo. Transforming a traditional Nile cruise boat into a nostalgic yet new experience for the trendy international set of Cairo. Creative Direction: Michelle Edelman Graphic Design: Edward Peraza Logo, stationery package, signage, coctail menu, coasters, napkins, t-shirts, advertising,


Telephone: +20 1065 600 1914 Email: reservations@hapigroup.com

Pier Across from 10 Shara el Nile, Giza


MY DESIGN LIFE and the sub site ANTIQUES OF THE FUTURE is an online design archive that was spearheaded and is managed by design guru Lisa Roberts. The archive is based on her own extensive collection and it’s purpose is to bring more awareness to design. She has published several book and has hosted a TV show based on the Antiques of the Future archive. www.mydesignlife.com Branding Strategy: Traffic Coroporate ID and Website Design: Equancy No. 11 Traffic also produced an animated motion video with Davies + Starr for the publication of My Design Life book, based on the very pages of the book and the objects inside.


Hunter Douglas, a dominant player in the worldwide window shade sector, sought our help to re-position their brand through their automated, pre-programable window shade product, Powerview Motorization. As new companies were emerging with similar technology and the category was beginning to be absorbed by these more innovative companies, HD needed to work quickly and to create something that would help them maintain their leadership position in the market. HD created the Pebble, a fun and beautifully design remote controller for Powerview as a hook to sway the perception the company as more modern and innovative. The design of the Pebble was very successful, however, the visual materials and advertising were outdated and did not present the product in an innovative way. We started by creating an animated video for the Pebble, which was used to launch Powerview Motorization to the press and was used on their website and social media. The 15 and 45 second animated video was created by our photographer Davies + Starr. The fresh and fun video was extremely success. We went on to explore a new, voice for the ads, which was more straight forward and smart, a more modern presentation with more focus on the Pebble, as well as the overall concepts for print advertising. Creative Direction: Traffic and Davies + Starr Design: Traffic Copywriting: Ameena Meer


IZAK THE BRAND For years IZAK’s witty, whimsical illustrations have taken fashion to new places. His work, long associated with exclusive brands and high-end publications instantly conveys a breezy, fashionable style, and fresh enchanting view of life. We helped IZAK conceptualize and develop his brand into a colorful lifestyle of its own. We developed the brand positioning, corporate identity design, overall graphic look and feel. From the logo, labels, hangtags, promotional materials, and website through product design. We continue to be involved in the day to day aspects of developing products, design and ongoing design approvals. We work in partnership with Jewel Branding, a boutique licensing agent, to manage and continue to grow the program.

Today, IZAK products are sold in 15,000 retail doors in over 30 countries on 4 continents with over $20 million in retail sales. IZAK has licensing programs in Accessories, including Totes, Handbags, Wallets and Cosmetics Bags, Tech Accessories, Luggage, Custom Stationery, Back to School and Everyday Stationary, Fragrance, Bank Checks and Credit Cards. Products are carried by Bloomingdales, Macy’s, Target, Sephora, Apple, At&t and Verizon stores, and specialty gift stores across the country.


Travel in Style!


Izak @ Sephora


Brand Development for Urban Playboy/Coty Art Direction and Design: Yodi Research, Strategy, Project Management: Traffic


Client: Macy’s Brand Strategy and Name Development: Traffic Creative Direction: Ruba Abu-Nimah Graphic Design: Timothee Letouzé Macy’s wanted to create a signature childrens clothing line that would be housed within the Macy’s department stores. The project included Naming, Brand Identity Design, Hang tags, and point of sale.


Total rebranding of the Ms. Foundation’s “Take Our Daughters to Work” program to include Brand Identity Design, posters, prints ads and product give-aways. Strategic Development and Project Management: Traffic Creative Direction and Design: Ruba Abu Nimah Copywriting: Ameena Meer Photography: Henry Reutmueler


Art Assure Ltd. is an Art Finance company that deals with financing purchases and sales of high end are, as well as auction guarantees. Traffic developed the brand identity, website, print ads, as well as an ongoinge web banners and pop ups. Branding/Design: Traffic Copywriting: Andrew Dermont Illustration: Izak Zenou


info@trafďŹ c-nyc.com

t. 1 212 734 0041

Traffic Branding and Design 2016  

We are a New York based Creative Agency like none other, with a reputation as a major creative resource. We’re a cross between an expert br...

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