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Retailers Luring Shoppers through Social Platforms and Online Initiatives

Shoppers are being targeted through the social networks and other initiatives by retailers and e-commerce sites.

Tradezero Ocean Place Cable Beach, Unit #1 Nassau, Bahamas www.tradezero.co

+1.954.944.3885


In online stock trading, you need to sometimes watch out for events that could boost the sales and revenue of stocks. In the retail sector, festivals and the holiday season are when there is a significantly greater chance of sales and revenue. And that reflects on the respective stock prices. As expected, retailers used the social media to target customers during the Black FridayThanksgiving-Cyber Monday holiday weekend. Cyber Monday, being the year’s biggest online sales event, is a great way to target those who hang out online in the social networks and shop in the online portals. There are last-minute strategies being put in place for engaging customers who yet haven’t decided on what to buy. eBay’s GiftGoals and ShopBot eBay ($EBAY) launched its Gift Goals initiative that employs Twitter, Instagram, Facebook Canvas and other such social networks to enable shoppers to find the gift they’re looking for. Let’s not forget that eBay had also earlier launched ShopBot beta, a Facebook program performing the task of a personalized shopping assistant. It also launched Holiday Heatmap, which is a map that details the items that are most popular across the country based on data from the company. The company believes it is a great idea to bridge social media and real world socializing, which can help shoppers get inspired to buy stuff through conversations. Macy’s Online Customer Service Test Macy’s ($M) had been testing a Salesfloor-created online customer service personalized platform along with Bloomingdale’s and Kiehl’s.This platform is a blend of online shopping as well as in-store service, with sales associates being able to directly interact with clients through direct messaging or email. Ecommerce Sites Aiming to Improve Salesfloor has estimated that 87% of the 500 North American shoppers it polled revealed that they are likelier to purchase a product recommended by a sales associate. 58%, though, did admit that online shopping lacked the service provided in physical stores. Ecommerce sites are aiming to set that right so that more people will be attracted to their online stores. Physical retailers are also using social media channels and texts to directly reach out to their clients and improve their rate of retention. Apart from the retailers, social networks and online search platforms such as Facebook ($FB) and Google ($GOOG, $GOOGL) are also set to benefit from the increased ecommerce advertising. E-commerce still contributes to a small percentage of sales in the United States, with the US census estimates attributing only 8% to e-commerce sales in

www.tradezero.co

+1.954.944.3885


2016 Q3. With personalized customer service being improved by retailers online, shoppers will be expecting more from e-commerce sites. That’s where cyber initiatives such as the ones mentioned above make the difference. And what better time to judge their efficiency than during this holiday season!

www.tradezero.co

+1.954.944.3885

Retailers luring shoppers through social platforms and online initiatives  

Shoppers are being targeted through the social networks and other initiatives by retailers and e-commerce sites.

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