Vol. 23 Issue 9
Wendy Kenney of 23 Kazoos
Moves Small Businesses Up to the Next Level of Competition Using Strategic Marketing Tactics
OTHER IDEAS TO PROMOTE CORPORATE OFFICE : 2920 E. Northern Ave., #104 Phoenix, Arizona 85028 (602) 996‐1557 EAST VALLEY OFFICE: 4140 E. Baseline Rd., #101 Mesa, Arizona 85206 (480) 774‐4774 www.tradesource.us
YOUR BUSINESS NOW Inside this Issue!
Tradesource’s goal is to serve and grow member businesses by utilizing the medium of trade to increase sales and lower cost thereby creating greater profits.
Message from the President Leverage Your Advertising, Marketing, and Promotional Budget Using Tradesource! An on-going marketing, advertising, and promotional program is crucial for your company’s growth. As a Tradesource member you can maximize and stretch this important budget through the use of trade dollars.
All of this can be done for trade, saving your cash, which provides you with important staying power and affords you valuable time for fine-tuning your unique message and marketing plan.
This means that you can afford to test new copy, new layouts, color and the various media avenues from banners and flyers, coupons and door-hangers, to radio and video or even webdriven genres that our exchange base offers you.
In this economy, advertising is more necessary than ever before, because only the business that stands out the most and the most often, will be the business that is remembered the easiest and called upon before other businesses that do not You could also experiment with new genres of advertising from make the best of this most essential cornerstone of commerce. direct mail to co-op programs, as well as employ the service of Tradesource members for the production of the marketing Tradefully Yours, materials and public relations for less expense which results in Mary Ellen Rosinski, CPA, CTB more bang for your buck. Utilize the various artists, photographers, writers, typographers and printers to get you ready to put your new marketing and advertising programs into use.
●Public Relations Wendy Kenney creates THE Marketing Strategy you need to get people talking about your business! Set a Consultation Now! (480) 389-5219
SEO (Search Engine Optimization)
Services For Realtors
●Public Speaking www.denisemeridithconsultants.com
BE ON THE FIRST PAGE! (480) 339-7185
1201 E. Palo Verde Drive Phoenix, AZ 85014
Charlie Sytek (480) 996-9262
December 4, 2010 11am—5pm At the Phoenix Convention Center, Over 100 Booths, Over A Million Dollars of Gift Items! Be a part of the Biggest Barter Event in Arizona, Be Exposed to 1000’s of Businesses! Booths start at $150.00 100% Barter For best Booth location, call to reserve yours today!
Get your website on the first page of all popular search engines (Google, Bing, Yahoo)! Generate Leads, Retain Customers with E -Mail & Direct Mail Campaigns (602) 451-1859 email@example.com
3055 S 44th St \ Suite 1 Phoenix \ AZ 85040 Phone \ 480.894.1630 Fax \ 480.894.1635
Advertising & Marketing Advertising Agencies
Graphic Design (cont’d)
AAA PHONE ON HOLD PINK INK DESIGN SHOP INNOVATIVE STRATEGIC DEVELOPMENT Entertain customers "on hold" with music, Marketing and design services, specializing Social Media Advertising, Business Consult‐ ant, Internet Ads & Cost Productions for in small to medium‐sized business. Creative news & information about your company and high quality design solutions specializing and services. Businesses. DOLENA LIVOLSI (602) 466‐3997 KURT WILHEIM (480) 296‐8554 in logo design, branding, business identity, marketing materials, print and online adver‐ tising. We look forward to working with you! TARA HETZER (480) 205‐8012 DEANS MAILING & LIST SERVICES ARIZONA COLOR PROMOTIONS Executes direct marketing programs that RUNNING CHANGES Vehicle Draping Signs, Magnetic Signs, Ban‐ increase response rates, improve customer Graphic design, layout, typesetting, logos, ner & Screen Printing, and Digital Printing. loyalty and deliver results. Services include illustrations, cartoons, business cards, bro‐ JIM MC CLURE (623) 580‐7386 mailing list research, acquisition, data ana‐ chures, marketing material, press releases, lytics, creative design, printing and, of book covers, public relations, internet, etc. TAURUS INFLATABLES course, mailing. Mail is a persuasive trigger CARLOS & DEBORAH GONZALEZ Giant cold air balloons for rooftops, parking and a vital component of marketing. (623) 670‐8196 lots. Helium balloons and wind darts DEAN SYNAN (602) 272‐2100 AMBIENT PRINTING available. Generate publicity and sales. Providing printing services Valley wide to JOE FENDLER (480) 595‐0749 businesses and corporate accounts. Busi‐ ness cards, letterhead, brochures, newslet‐ THE FLYER GUYS, LLC ters, computer forms, NCR forms. We deliver your flyers door to door PHIL HORSLEY (602) 978‐3494 anywhere in the east valley for only .12cents per flyer. A BETTER VIDEO STEFANIE MCKINNEY (480) 635‐1770 Professional single or multiple digital MARKETING PARTNERS camera shoots; business training and Full‐service strategic marketing, advertising instructional videos; seminar recordings, and public relations. All media, e.g. print, BEST OF GREATER PHOENIX videotape editing, duplications; multime‐ Local Online Directory—simple and affordable electronic, outdoor, print advertising, broad‐ dia, interactive, music, drama and dance cast commercials, brochures, Web sites, on‐line branding programs and proven recordings; professional CD, VHS and DVD. sales promotion, writing projects of all de‐ marketing systems. TERRY LARSON (623) 842‐1061 ERIC ALMASSY (602) 751‐0201 scriptions, audio/visual, video, corporate identification systems and special events. THE SALTMINE STUDIO Maximize the impact of your marketing pro‐ GET FOUND LOCAL Professional recording and audio produc‐ Online search engines, yellow page, link build‐ jects, call the marketing experts. tion services, 24 track, digital recording, ing & other services to improve your rank and ALLAN STARR (602) 266‐4121 editing and automated mixing. We have reach on the Internet. staff producers, 2 complete studios, 10 iso‐ TERRY MICKELSON (480) 626‐4807 23 KAZOOS LLC lation rooms, world class facilities, yet af‐ We do the marketing you need to do, but fordable. LOCAL SPYDER don’t have time to do, at a fraction of the DON M. SALTER (480) 892‐6585 Maximize the performance of your website. cost of hiring a full time staff person. Crea‐ Specializing in website maintenance and search tive marketing, social media and graphic engine optimization services guaranteed to fit design for small businesses anyone's budget. One of the top website WENDY KENNEY (480) 389‐5219 GUEST LINK SERVICES maintenance and SEO companies for in AZ. We offer a variety of unique, customized MATT GODEK (480) 339‐7185 AZ DIRECT PRINTING advertising mediums that can be tailored to Creative and innovative marketing, fit any size budget. Whether you desire to exciting, fresh designs, imaginative cam‐ target one hotel or multiple hotels in a paigns and, most importantly, success for given area, our programs guarantee 100% BELL ROAD BUSINESS CENTER our clients with ever more innovative ways exposure and offer exclusivity. Commercial printing services, Brochures, Color to harness the online market. MARK A. LUPINI (480) 991‐9650 or B&W, copies, printing, design, mailboxes,fax DEIRDRE MORHET (480) 339‐1560 RAY COTITTA (602) 867‐4814
Cont’d on Last Page
Welcome New Members Estetica Cosmetic & Reconstructive Surgery www.anewbeautifulyou.com In today's environment, we are becoming increasingly aware of how our appearance affects our daily lives. All too often, as a result of aging, injury, or disease, our appearance changes the way we envision our‐ selves. Estetica Cosmetic and Reconstructive Surgery of Scottsdale offers you the ability to renew and restore yourself, making positive changes in you and your outlook on life itself. Contact: Dr. Corwin Martin @ 480.551.0581 9450 E. Ironwood Square Dr., Scottsdale
Holistic life coaching ‐ providing you with the accountability to make quick and lasting changes in your life so that you are living more prosperously in body, mind, and spirit. Coaching available for trade! Also avail‐ able as an accountant/bookkeeper and real estate investor in exchange for trade, and occasionally have properties for rent in exchange for trade. Contact: Linda Costello @ 602.722.2562
The Longevity Center
Today, breast cancer is a major health risk to all women. It silently grows uninterrupted for years. Early detection and prevention is the key. Digital Infrared Thermal Imaging (DITI) takes a thermal picture to de‐ termine abnormalities or changes in the breast tissue. Breast Thermography can detect irregular patterns years before a mammogram. Best of all, Thermal Imaging is painless, non‐invasive, and has no radiation. We do Breast, Full Body scans, Pain and Prevention scans. Thermography can detect Inflammation which is a precursor to many diseases such as cancer, arthritis, heart disease, stroke, diabetes and high blood pres‐ sure. Contact: Tammy Leiner Rapkin @ 480.772.6337 or 888.580.0040 3 Locations to choose valley wide
MoD Architecture + Planning
MoD a+p is a progressive full service design and planning firm based in Phoenix, Arizona that provides contextual / sustainable design and planning solutions. MoD a+p is focused on urban infill, adaptive re ‐use and urban planning projects that enrich and connect communities. We provide expertise in single and multi‐family residential and mixed use commercial / retail. Our services range from concept planning and renderings to complete construction documentation. Contact: Moazam Khan @ 602.561.4658
Halo Belle Photography
Professional photography from portfolio headshots, portraits, weddings, and other special events to commercial and real estate. Please call for an appointment. Contact: Sarah Walker @ 480.284.9491
Our mission is to provide our clients with the latest market trends. We help business owners define their growth or sales objectives and create marketing initiatives that support these objectives. We offer Market‐ ing, Advertising, Direct Mail, Apparel, Screen‐printing, Embroidery, Promotional Products, Printing, Packag‐ ing, Signs, Banners and Graphic Design services. We have over 18 years of experience in marketing, adver‐ tising and printing. Contact: Ann Deal @ 480.650.6326 241 W. Brooks St., Gilbert
Welcome New Members Pediatric Medical Associates
www.pediatricmedicalassociates.net Our goal is to provide you with optimum health care for your infant, child, or adolescent by working with you to prevent disease and accidents, ensuring optimal growth and development. We treat each infant, child, and adolescent as an individual. We are committed to provide you the necessary time to ensure your questions and concerns regarding your child's health are answered during your visit. We provide optimal medical care in a brand NEW state‐of‐the art medical facility. Dr.'s Seitter & Iorio are physicians with recognized medical expertise throughout the East Valley community. Contact: Dr. William Seitter or Dr. Louis Iorio @ 480.839.4849 4824 E. Baseline Rd Bldg 3, Ste 125, Mesa
Vital Image Beauty, Health and Wellness www.beautifulimageofscottsdale.com The Beautiful Image of Scottsdale, Arizona owned and directed by John Petri is an anti‐aging and wellness center that specializes in non‐surgical, non‐invasive, Microcurrent technology for facial rejuvenation and body sculpting treatment procedures. We combine state‐of‐the‐art, non‐invasive, Microcurrent technol‐ ogy with facial reflexology and facial acupressure to stop the aging process right in its tracks! Using our “Magic Wands” to literally recharge the cells back to a more youthful electrical state; you will look great and feel better from the inside out. Microcurrent also triggers the release of endorphins resulting in en‐ hanced stress reduction. In fact, many clients describe the experience as very relaxing and almost “euphoric!” Call us for an appointment now! Contact: John Petri @ 480.607.2505 14836 N. 58th St., Scottsdale
Maria’s Mexican Kitchen �� Traditional Style Mexican Food Restaurant with casual atmosphere serving up great food and great service. We serve breakfast burritos all day long! Hrs: Mon ‐ Fri 8am ‐ 9pm, Sat 8am ‐ 7pm, Sun 8am ‐ 2pm Contact: Heriberto Chaparro Jr @ 480.830.9362 1614 N. Higley Rd., #105, Gilbert Freedom Window and Screen Cleaning Professional window cleaning for buildings up to 3‐stories high. Residential and commercial window and screen cleaning. Have your home or office sparkling with clean windows. Gives a building a newer feel. Contact: Patrick Kaiser @ 602.768.2767
Go1099.com connects companies with professionals through “1099” assignments. Businesses can “contract” with experienced professionals for temporary 1099 assignments and projects to manage their costs and organizational structure. Go1099.com works with businesses on using projects and special as‐ signments to evaluate consultants for full‐time positions. Go1099.com is a Phoenix‐area, member‐based organization. We help supply the needs of the local community that everyone can afford. Contact: Dick Stover @ 480.585.5580
Ground Scapes Design & Landscaping
Ground Scapes, Inc. is Arizona's Award Winning custom landscape design and building company. Years of experience and our exceptional quality craftsmanship earned us a reputation in the Valley of the Sun. We take great pride in offering a high level of responsiveness, reliability, personal contact and the highest level of customer service. Good client relationships are paramount and include working creatively within the budget and delivering projects that reveal our collaborative desires and beliefs. Contact: Roy Brown @ 480.497.4130 4140 E. Baseline Rd., Ste. #101, Mesa
Scooby –Do’s Grooming
Regular grooming can prevent problems such as excessive shedding, skin and paw disorders, painful mats, and bad breath. At Scooby‐Do's Grooming, we love pets and are certain your cat or dog will leave our Sa‐ lon happy, healthy and looking great. We address every grooming need from teeth to toe nails and every‐ thing in between. Contact: Stacy Clayton @ 480.966.2815 930 W. Broadway Rd., #8, Tempe
Bentley’s Restaurant Review:
Advertising & Marketing (cont’d)
Their French Fries are great and not mushy. They also have good burCOMPETITION PRINTING gers. You can get Pibb, Sprite, Diet HJ TROPHIES AND AWARDS We are a full color print shop: Coke, Coca Cola, and Lemonade, Ice Complete award programs, company logos business cards, letterhead, envelopes, post‐ duplicated, banners, signage, name badges, Tea, apple juice and milk! They cards, flyers. Also UV coating and full bind‐ laser engraving on premises. 3414 E. Thomas, have everything you could want to ery services. Phoenix LINDA DUNLAP (602) 438‐1621 put on a burger and I had them put RICK DEWOLF (602) 955‐0812 everything on mine. BILTMORE PRO PRINT The service was good, MAVERICK SCREEN PRINTING Brochures, Business Cards, Letterhead, Screen printed custom apparel and signs up too. I recommend Envelopes, Newsletters, B & W or Color to 18x24 coroplast & steel. Custom die cut‐ Copies, Folders, Fliers, Postcards, Wedding Bueno Burger as a kid ting up to 11x17. Manufacturer of the "Bungy Invitations & more. favorite! Visor".
PHILLIP QUARTULLO (602) 954‐6517 LAURA MCCAWLEY (480) 517‐9977 THE LETTER SUITE ADVENTURES IN ADVERTISING Offset printing: Letterhead, envelopes, Advertising specialties including, pens, flash flyers, forms, announcements, invitations, lights, visors, letter openers, can openers, and business cards, etc. Limited graphic design so much more if you available. can imagine it we probably have it. DAVE GALLE (480) 947‐8390 DON MILLER (623) 581‐7067 AIRO GRAPHICS CO. BUSINESS SOFTWARE Full color printing, brochures, magazines, business cards. JOHN ROGERS (480) 894‐1630
$100 REWARD!!! Share the benefits of Tradesource Membership with fellow business owners in your community and you could receive up to $100 Cash for the referral if they sign up!
Santa Fe Hair Company Full Service Salon with a warm, inviting atmosphere, excellent service and pampering that indulges you. You leave looking and feeling beautiful. Custom-tailored service to fit every woman and man. Call and experience an appointment today . 3002 North Arizona Avenue, #21 Chandler, AZ 85225 (480) 838-2888
We don’t sell you our car;
we find you YOUR car.
DON’T TRADE IN TO BUY YOUR NEW CAR, BUY YOUR NEW CAR IN ON TRADE! Contact us for details!
«¬ No more dealership salesmen!
«¬ No more haggling.
«¬ You tell us what you want and we find your car for your price!
480‐304‐5137 714 N. Monterey St. Gilbert AZ 85233 www.azautoca.com