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6.5 Reasons

Why Online Marketing is

Better

Than Trade Shows


Reason #1

Online Marketing is 50 times cheaper but buyer attraction is 20 times higher then Trade Show


Reason #1

Online Marketing is 50 times cheaper but buyer attraction is 20 times higher then Trade Show Trade shows are Expensive To participate in a trade show companies has to incur Large Sum of Money Normally on a Delegate of 2 to 5 People companies incur Air fare, Hotel, Travelling, Stall and other Related Expenses

whereas Online Marketing is Inexpensive Normally cost for online marketing is paid for Complete Year No Need to Travel, no hotel and stall expenses, engage your team in other business activities


Reason #2

Online Marketing is for Global Audience


Reason #2

Online Marketing is for Global Audience Trade Shows are for One Specific Location

Trade Show

Country

Duration

For Example:

• • •

Canton Fair is held in China Gitex is held in Dubai EuroShop is held in Germany

Visitors of Trade Shows are also Very Limited and only from Specific Locations

whereas Online Marketing has No Regional Boundaries

Over 1.8 Billion human out of 6 Billion Global Population is Online People Around the World can see the offerings and can place order online (E-commerce)

Canton Fair Gitex Euro Shop Pool Trade Show

China Dubai Germany USA

30 Days

Visitors

621,000

(in all sessions)

5 Days

130,000

5 Days

110,000

3 Days

80,000

Source: Canton Fair, Gitex, Euroshop Pool Trade Show


Reason #3

Tradeshows give you new customers during limited days, whereas online marketing keep giving you new customers every day.


Reason #3

Tradeshows give you new customers during limited days, whereas online marketing keep giving you new customers every day. Trade Shows are Limited to Some Days typically 3 to 30 days with Time Boundaries of 9am to 7pm (11 Hours only) Trade Shows are Occasional / Seasonal and are being held on Certain Time in a Year such as Gitex held in September Trade Shows are only being visited by Certain Group of Individuals

whereas Online Marketing Does Not Have Any Day and Time boundaries Online Marketing Works 24/7/365 means round the clock through out the year Reach to Global audience instantaneously and Get High Exposure


Reason #4

Online Marketing is Highly Accessible


Reason #4

Online Marketing is Highly Accessible

Marketing mainly depended on the Identification of Your Customers Therefore, you must know What are Your Customers Doing and how they are Getting Information Activity What He Does

Work

Home

Travelling

Leisure / Fun

Type of Media Internet or Mobile

Outdoor Radio and Media TV

Media Utilization Print Media

What He use

Use Internet for work/personal info requirements, Check through newspaper keep connected through mobile

Time Spend (Hours / Week)

45

Watches TV, Reads magazines/newspapers, listens to radio, Surfs the internet and use mobile.

15

listens to radio, plays with the cell-phone, peeks at hoardings occasionally

10

Carries his mobile, looks through hoardings etc

5

Online Medium has Highest level of Accessibilities


Reason #5

More Spending On Online Marketing


Reason #5

More Spending On Online Marketing

The amount of Spending on Online Mediums is More than any other form of advertisement This investment pattern Clearly Shows that future is in the hands of those who have Planned to Go for Online Marketing Media

Online Marketing has 114% Growth in Spending whereas Trade shows has only 17% growth in overall spending


Reason #6

Online Marketing Vs Trade Shows Key Performance Indicators


Reason #6

Online Marketing Vs Trade Shows Key Performance Indicators Criteria

Trade Show

Online Marketing

Duration / Time

3 to 30 Days

24/7 – Round the Clock

Reach / Location

Location – City Specific

Global – Anywhere / Anywhere

Recall ability

Very Low

Anytime / Anywhere

Traffic / Visitors

In Thousands

In Millions

Leads Nature

Unqualified – need Follow up Qualified – fulfill requirements

Conversion Rate

Extremely Low

Very Good

Selling Efforts

Very High – Requiring Teams

Very Low

Promotional Gifts

Requireds – e.g Pens and Bags

Not Required

Traceability / Tracking

Very Poor

Best – Online Reporting

Flexibility / Customization

Not Available

Extremely Flexible


Reason #6.5

Online Marketing is The Future


Reason #6.5

Online Marketing is The Future Do you know? 33% of EU Consumers had purchased goods online in the Past One Year and in Western Europe Online Shopping Trend is Growing With 9.6% annually!

In 2008 China has 63 Million People are doing online shopping while in 2009 this is 87 Million means in china Online Trading is Growing With 38.9% growth rate.

Do you know? There are More Than 500 Online Marketplaces Business, Thousands of online Advertising and Marketing companies and unlimited count of Business and social networking sites. Do You Want Your Competitors to Capture the Market Before You?

Start Unleashing the True Potential of Your Business on the Internet


OM_vs_TS_graphis  

6.5 Reasons 6.5 Reasons Than Trade Shows Than Trade Shows Why Online Marketing is Why Online Marketing is Online Marketing is 50 times cheap...

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