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9.5 Reason Why Business Should Invest in Multiple

B2B Portals To Grow its Business Globally


Reason # 1 For Consistent Growth Business Need Multiple Sales Channels


Reason # 1 For Consistent Growth Business Need Multiple Sales Channels

Fact is, You are Already Using Multiple Sales Channels:

• • • •

Participation in Trade Shows Advertisement in Trade Directories & Magazines Online Marketing through B2B Portal & Search Engines Your Own Website

This is an Excellent Strategy!! Because Every Sales Channel has Its Own Reach to your Target Customers and different Effectiveness in terms of ROI


Reason # 2 Investment in Multiple B2B Help Your Business in Bad Economy Times


Reason # 2 Investment in Multiple B2B Help Your Business in Bad Economy Times • In the times of Bad Economy, Your Buyer & You wants to Cut their Expenses and maintain their Revenue • Due to being expensive Offline Marketing is the first Channel that gets Cut. • Buyers Focus shift to Online Channels to minimize their Cost as well. • Having Multiple B2B Portal Membership ensures Maximum • Focus on New Shifting Buyers.


Reason # 3 TradeKey Attracts Different Buyers than Other B2B Portals


Reason # 3 TradeKey Attracts Different Buyers than Other B2B Portals

Every B2B Portal's Reach is Different


Reason # 4 Every B2B Portal Attracts Different Audience Segment


Reason # 4 Every B2B Portal Attracts Different Audience Segment

Demographics of the audience have high impact on their Buying decisions

Source: Alexa.com


Reason # 5 Every B2B Portal has Different Developed Markets


Reason # 5 Every B2B Portal has Different Developed Markets

Due to the reach on different Portal, every Portal has a Different Developed Market, That Provides Opportunity to Business for Extending Their Business TradeKey

Alibaba

Apparel & Fashion

Industrial Equipment / Hardware / Manufacturing & Processing Machinery

Home Supplies

Furniture & Furnishing / Home Garden

Electronics & Electrical

Construction & Real Estate

Health & Beauty

Apparel & Fashion

Construction & Real Estate

Consumer Electronics

You Can See That It Provides Business Opportunity to Increasing Their Reach in Under-Developed Markets


Reason # 6 Returning & Satisfied Buyers are Different on each B2B Portal


Reason # 6 Returning & Satisfied Buyers are Different on each B2B Portal

• Returning & Satisfied Buyers are consistent in their behavior. • They are hesitant to change their primary Portal • They are exclusive to each Portal and that creates opportunity for Business. • You should extend your reach and identify those members.


Reason # 7 Every B2B Portal has Different Promotion Strategies


Reason # 7 Every B2B Portal has Different Promotion Strategies

• Every B2B Portal use different Promotion Strategies to invite Buyers. • Some are more active on Search Engines whereas others are more active on Offline Brand Promotion. • Investment in B2B Portals will let you extend your buyer reach with each promotion strategy of your Portal.


Reason # 8 Every B2B Portal will Increase Your Online Presence


Reason # 8 Every B2B Portal will Increase Your Online Presence

• Online Presence is the key in modern Internet Era. • Investing in multiple B2B Portals will help you increase your Online Presence. • Investment in Multiple B2B Portal will give you Increased exposure on Search Engines. • Increase Presence on Search Engines will provide your Products Required Exposure on relative keywords.


Reason # 9 Investment in Multiple B2B Portals Help in Increasing Buyer Confidence


Reason # 9 Investment in Multiple B2B Portals Help in Increasing Buyer Confidence

• Buyers are very hesitant in contacting Suppliers which are not Searchable Online. • Investing in Multiple Portal will help you increase Buyer Confidence. • This translates directly to Buyers Confidence in your Brand because of your increased online exposure.


Reason # 9.5 Investment in Multiple B2B Portals help you overcome your Competition


Reason # 9.5 Investment in Multiple B2B Portals help you overcome your Competition

If you are facing extreme competition on One B2B Portal, extending to a different Portal helps.

This will give you Edge Over your competition and helps you maintain your Revenue stream.


Investment in B2B Portals Discover a new Route of Success for your Business

B2B Portals Are Your

Online Trade Partner Start Considering to Invest in Multiple B2B Portals and

Explore New Business Opportunities


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