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Content figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation structure space symmetric balance assymetric balance ambiguous balance neutral balance


the relationship between foreground and background.


Identical visual elements will be seen together as groups.


Objects closest to one another will appear as if they were in a group.


Our minds naturally connect the dots. We see closed shapes visually anchored.


Creates a sense of direction or movement with a line or curve.


moving of all points in an object equally in any direction.


an object turning around on an axis point.


an object acting as if it was reflecting itself.


the reflection of an object along a line plus a translation along the same exact line.


the enlargement of an object.

structure 1

structure 2

structure 3

structure 4

structure 5

structure 6

symmetric balance

Well-proportioned as a whole. The form and arrangement are regular and are corresponding parts.

asymmetric balance

There is no balance and symmetry in the object. Everything is off balance and different lengths.

ambiguous balance

An object or thing with a double meaning. Something that can be viewed as more than one thing.

neutral balance

Not supporting a line or position.

Š tracey lynn frye, september 20, 2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.

Final Visual Order Publication  
Final Visual Order Publication  

48 page publication