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figure/ground

we tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.


similarity

Identical visual elements will be seen together as groups.


proximity

Objects closest to one another will appear as if they were in a group.


closure

Our minds naturally connect the dots. We see closed shapes visually anchored.


continuance

Creates a sense of direction or movement with a line or curve.


translation

moving of all points in an object equally in any direction.


rotation

an object turning around on an axis point.


reflection

an object acting as if it was reflecting itself.


glide/reflection

the reflection of an object along a line plus a translation along the same exact line.


dilation

the enlargement of an object.


structure 1


structure 2


structure 3


structure 4


structure 5


structure 6


symmetric balance

Well-proportioned as a whole. The form and arrangement are regular and are corresponding parts.


asymmetric balance

There is no balance and symmetry in the object. Everything is off balance and different lengths.


ambiguous balance

An object or thing with a double meaning. Something that can be viewed as more than one thing.


neutral balance

Not supporting a line or position.


Š tracey lynn frye, september 20, 2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.


Visual Communication