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Rate Card No. 75 Effective Jan. 2008

Greenwich Post New Canaan Advertiser The Darien Times The Ridgefield Press The Weston Forum The Wilton Bulletin The Redding Pilot The Lewisboro Ledger Valley/Oxford Gazette Stratford Star Milford Mirror Hamden Journal Bridgeport News Amity Observer Shelton Extra Trumbull Times Fairfield Today Huntington Herald Monroe Courier Easton Courier The Country Shopper

advertising rates 2008

HERSAM ACORN

RETAIL & CLASSIFIED


2

16 Bailey Avenue • P.O. Box 1019 • Ridgefield CT 06877 (203) 438-6544 • (203) 966-9541 • (203) 861-9191 • (800) 843-6791 • Fax (203) 438-3395 www.acorn-online.com e-mail: ads@acorn-online.com and ads@hersamacorn.com (Advertising e-mails only) Chief Operating Officer

Martin V. Hersam Group Publisher

Thomas B. Nash Advertising Director

Shelagh D. Barrett Assistant Advertising Director

Mary Anne Hersam Classified Advertising Manager

Rose M. Sayers Publisher New Canaan Advertiser and The Darien Times

V. Donald Hersam

General RATE POLICIES Advertising accepted by Hersam Acorn Newspapers is subject to all terms and conditions contained herein. Eligibility for retail rate is at the discretion of the publisher. • Contract advertising and applicable contract rate is governed by the publisher. The publisher reserves the right to cancel an advertising contract due to failure of an advertiser to meet the terms of the contract. • The publisher reserves the right to change the rates stipulated herein on thirty (30) days written notice. • All display advertisements are measured and billed on the standard basis of one-half inch and full column inches. • The word “Advertisement” to indicate paid advertising will be printed across the top of each advertisement that simulates newspaper reading matter. • The publisher reserves the right to revise or reject any advertisement.

• The publisher shall not be responsible for the omission, in whole or part, of any advertisement or for any typographical or other error. • The publishers liability shall be limited to the amount paid by the advertiser for the first insertion only, and in no event shall the publisher be liable for consequences. • Connecticut referendum or election advertising must, by law, include the name and address of the person placing the advertisement. Advertisements being placed by a group must include the name of the treasurer of the group and such organizations must be registered with the appropriate town clerk. Referendum, election and political advertisements must be pre-paid. • The newspaper cannot guarantee that an advertisement will appear on a specific page or a specific position on the page. Position requests may be granted subject to availability and at the sole discretion of the publisher. • Service

Charges - Orders must be placed before deadline.

Advertisements composed for publication, but not run on the original insertion date, must be run within 30 days, or the advertiser will be billed for 50% of the cost of the space ordered.

Credit TERMS All new accounts are to be prepaid until credit has been established. Credit shall be allowed at the sole discretion of the publisher. Accounts in arrears will be refused further advertising until such time as balance has been paid. Duplicate bills and tear-sheets will be provided on request. Bills not paid when due may be charged at 1.5% per month on the unpaid balance or 18% per annum. A service fee will be charged for all returned checks. All transient, “Going Out of Business,” and political advertising must be paid in advance. “Going Out of Business” advertisements must show the closing out license number in the ad.


Granby

Canaan Winchester

Sharon

Cornwall

Goshen

Torrington

Barkhamsted

New Hartford

Canton

EXPANDED MARKET COVERAGE AREA Kent

Warren

Litchfield

Harwinton Burlington

East Granby Windsor Locks East Windsor Windsor Simsbury Bloomfield

Avon

Ellington

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South Windsor Vernon

East West Manchester Your sales representative is determined Hartford Bolton Hartford

by the location of your business.

Farmington

Tolland

Hartford

Dotti Bateman Norwalk and

Coventry Andover

Wethersfield Colu Shelton Route 8 Glastonbury Morris Bristol New Newington dbateman@hersamacorn.com Washington Thomaston Britain Plainville (203) 966-9541 ext 114 and Hebron Rocky Plymouth Hill (203) 926-2080 ext. 330 Bethlehem Marlborough Berlin Cromwell Ellen Belzer New York Southington Watertown New Wolcott Portland Milford ebelzer@acorn-online.com East Woodbury (203) 894-3323 Hampton Colchester Roxbury Waterbury Sherman Stephen Bizzotto Shelton, Orange, Middletown Meriden Bridgewater Bethany, Woodbridge, Oxford Middlebury Middlefield Cheshire sbizzotto@hersamacorn.com Prospect (203) 926-2080 ext. 333 New Naugatuck East Haddam Southbury Fairfield Brookfield HaddamRidgefield Durham Laurie Campbell Wallingford Beacon lcampbell@acorn-online.com Hamden Oxford Falls (203) 894-3322 Bethany Danbury Chester Newtown Lyme Jim Chiappa Stratford and Milford North Killingworth jchiappa@hersamacorn.com Haven Seymour Bethel Deep River Woodbridge (203) 926-2080 ext. 335 Ansonia Essex North North Monroe Salem Donna Cosenza Trumbull, Branford Old New Haven Somers Derby Guilford Easton and Monroe Redding Westbrook Clinton Shelton Ridgefield dcosenza@hersamacorn.com Branford Madison Orange West Huntington Lewisboro (203) 926-2080 ext. 327 Yorktown Haven Easton Trumbull Katonah Elizabeth Coté Darien plus Old Saybrook Milford Weston East Haven New Canaan and Darien Real Estate Pound Mt. Ridge Stratford Wilton ecote@acorn-online.com Bedford Kisco (203) 966-9541 ext 106 Fairfield Bridgeport

FAIRFIELD AND NEW HAVEN COUNTIES IN CONNECTICUT AND WESTCHESTER COUNTY IN NEW YORK

New York

Chappaqua

Armonk Pleasantville

Stamford

Norwalk Darien

Port Chester

Greenwich

New Canaan

Westport

Connecticut Tow Dana Gaccione Greenwich Real Estate, Auto, Post Road, Old Greenwich danag@greenwich-post.com (203) 966-9541 ext 116

Karen Forrest Danbury, Brookfield, Bethel, Route 6, Danbury Fair Mall, Redding, Newtown, and Ridgefield (Rt. 7), Copps Hill Plaza kforrest@acorn-online.com (203) 894-3324

Mary Anne Hersam New Canaan mahersam@ncadvertiser.com Connecticut Departm (203) 966-9541 ext 115 Mary Hayes Phelps Wilton mhphelps@acorn-online.com (203) 894-3325

Advertising Offices: e-mail: ads@acorn-online.com ads@hersamacorn.com 16 Bailey Avenue Ridgefield, CT 06877 (203) 438-6544 • FAX (203) 438-3395 40 Vitti Street New Canaan, CT 06840 (203) 966-9541 • FAX (203) 966-8006 1000 Bridgeport Avenue Shelton, CT 06484 (800) 843-6791 • (203) 926-2080 FAX (203) 926-2092

Rob Mannino Ansonia, Derby, Oxford, Seymour, Beacon Falls rmannino@hersamacorn.com (203) 926-2080 ext. 328 Dave Pross Fairfield, Bridgeport, Weston and Westport dpross@hersamacorn.com (203) 926-2080 ext. 329 Vanessa Recupido Hamden, New Haven, North Haven, West Haven, Wallingford and Cheshire vrecupido@hersamacorn.com (203) 926-2080 ext. 340 Steve Schiappa Greenwich, Riverside, Stamford steves@greenwich-post.com (203) 966-9541 ext 130 Lauren Spicehandler New York lspicehandler@hersamacorn.com (203) 966-9541 ext 114 Nikki Morin Advertising Coordinator ads@acorn-online.com (203) 894-3321 Sunitha Bomma Advertising Coordinator ads@hersamacorn.com (203) 926-2080 ext. 306


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HERSAM ACORN NEWSPAPERS AVERAGE HOUSEHOLD INCOME

CIRCULATION

SOUTHERN

Greenwich Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $231,839 . . . . . . . . . . . . . . . . . . . . . .15,450 New Canaan Advertiser . . . . . . . . . . . . . . . . . . . . . . . . $268,441 . . . . . . . . . . . . . . . . . . . . . . .6,500 The Darien Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $265,490 . . . . . . . . . . . . . . . . . . . . . . .6,718 MID-MARKET

The Ridgefield Press . . . . . . . . . . . . . . . . . . . . . . . . . . . $197,333 . . . . . . . . . . . . . . . . . . . . . . .7,117 The Weston Forum . . . . . . . . . . . . . . . . . . . . . . . . . . . . $244,201 . . . . . . . . . . . . . . . . . . . . . . .4,075 The Wilton Bulletin. . . . . . . . . . . . . . . . . . . . . . . . . . . . $243,195 . . . . . . . . . . . . . . . . . . . . . . .3,339 The Redding Pilot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $179,315 . . . . . . . . . . . . . . . . . . . . . . .2,484 The Lewisboro Ledger (Westchester County, NY) . . . . . . . . . $210,539 . . . . . . . . . . . . . . . . . . . . . . .2,285 Amity Observer (New Haven County) . . . . . . . . . . . . . . . . . $117,970 . . . . . . . . . . . . . . . . . . . . . . .8,575 Orange, Woodbridge, Bethany Bridgeport News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $48,402 . . . . . . . . . . . . . . . . . . . . . . .9,870 Huntington Herald . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $88,149 . . . . . . . . . . . . . . . . . . . . . . .5,756 Monroe Courier. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $110,569 . . . . . . . . . . . . . . . . . . . . . . .3,879 Easton Courier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $173,418 . . . . . . . . . . . . . . . . . . . . . . .1,574 Fairfield Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $139,714 . . . . . . . . . . . . . . . . . . . . . . .6,567 Shelton Extra. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $88,149 . . . . . . . . . . . . . . . . . . . . . . .8,490 Trumbull Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $111,066 . . . . . . . . . . . . . . . . . . . . . . .6,589 EASTERN

Stratford Star . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $76,600 . . . . . . . . . . . . . . . . . . . . . .14,757 Hamden Journal (New Haven County) . . . . . . . . . . . . . . . . . . $79,433 . . . . . . . . . . . . . . . . . . . . . .13,401 Valley/Oxford Gazette (New Haven County) . . . . . . . . . . . . . $70,246 . . . . . . . . . . . . . . . . . . . . . .17,643 Oxford, Derby, Ansonia, Seymour Milford Mirror (New Haven County) . . . . . . . . . . . . . . . . . . . $80,963 . . . . . . . . . . . . . . . . . . . . . .14,544 TOTALS

$131,295

159,613

Country Shopper (Westchester County, NY) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16,544

Fairfield/Westchester/New Haven County Demographic information from U. S. Post Office Circulation subject to audit, Audit Bureau of Circulations & Certified Audit of Circulations, Inc. Connecticut Economic Resource Center Center for Population Research


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Space & Copy DEADLINES Arts & Leisure

Friday

Mechanical REQUIREMENTS 2:30pm

BROADSHEET Weekly Newspapers 6 Columns per page. Page depth = 21” Total page space = 126 col. inches

Automotive

Monday

11:30am

Hamden Journal*

Monday

12 Noon

Huntington Herald*

Monday

12 Noon

Valley/Oxford Gazette*

Monday

12 Noon

Shelton Extra

Monday

12 Noon

Milford Mirror

Monday

12 Noon

Amity Observer

Monday

12 Noon

Bridgeport News

Monday

12 Noon

Ridgefield Press Real Estate

Monday

3:00pm

ROP Special Sections/Modular Sizes

NC Advertiser Real Estate

Monday

3:00pm

Weston Forum

Monday

4:00pm

6 Columns per page. Page depth = 21” Total page space = 126 col. inches

Wilton Bulletin Real Estate

Monday

4:30pm

New Canaan Advertiser

Monday

5:00pm

Darien Times

Monday

5:00pm

Greenwich Post

Monday

5:00pm

Darien Times Real Estate

Tuesday

12 Noon

Wilton Bulletin

Tuesday

1:00pm

Lewisboro Ledger

Tuesday

1:00pm

Redding Pilot

Tuesday

3:30pm

Ridgefield Press

Tuesday

4:30pm

* Hamden Journal, Huntington Herald and Valley/Oxford Gazette have a Wednesday publication date. All other newspapers publish on Thursdays.

1 col = 1-13/16” 2 col = 3-13/16” 3 col = 5-3/4”

4 col = 7-11/16” 5 col = 9-5/8” 6 col = 11-5/8”

TABLOID Special Sections 4 Columns per page. Page depth = 11” Total page space = 44 col. inches 1 col = 2-3/8” 2 col = 4-15/16”

3 col = 7-1/2” 4 col = 10-1/8”

1/16 = 5-3/4” x 2-7/16” 1/8 = 5-3/4” x 5-1/8” 1/4 = 5-3/4” x 10.5” 1/2 horizontal = 11-5/8” x 10.5” 1/2 vertical = 5-3/4” x 21” Full = 11-5/8” x 21”

HALF-TABLOID Booklets 2 columns per page. Page depth = 10” Total page space = 20 col. inches 1 col (1/4 page) 2 col H (1/2 pg horizontal) 2 col V (1/2 vertical) Full Page

3-9/16” x 4-7/8” 7-1/4” x 4-7/8” 3-9/16” x 10” 7-1/4” x 10”


Sharon

Cornwall

Goshen

Canton

New Hartford

Torrington

Bloomfield Avon

Warren

Kent

6

Morris

Washington

New York State

New Fairfield

Naugatuck

Newtown

Yorktown

Lewisboro

Lewisboro

Easton

Katonah Mt. Kisco

Bedford

Weston

Pound Ridge

Wilton

Chappaqua Armonk

Stamford

Pleasantville

New Canaan Norwalk

Greenwich

Fairfield

Woodbridge Ansonia

Derby Shelton

Huntington

Trumbull

$12.00 $18.00 $21.00 $25.00 $27.00 $30.00 $35.00 $41.00 $47.00 $52.00 $56.00 $59.00 $62.00

Orange West Haven

Milford

Stratford Bridgeport

Add 1

Add 2

Add 3

Southern Paper

Southern Papers

Southern Papers

$24.00 $29.00 $32.00 $34.00 $38.00 $43.00 $47.00 $51.00 $55.00 $59.00 $63.00 $68.00 $72.00

Additional Cost if Combining with Mid-Market or Southern Papers

Buy Any 1 Eastern Paper (your choice) Buy 2 Eastern Papers Buy 3 Eastern Papers Buy 4 Eastern Papers

$18.00 $25.00 $31.00 $36.00

Eastern Papers include: Stratford Star, Hamden Journal, Valley/Oxford Gazette and Milford Mirror

Buy The Country Shopper Buy all 20 Hersam Acorn Newspapers Buy all 15 Fairfield County Newspapers Buy all 4 New Haven County Newspapers Buy both Westchester County Papers (different formats)

$30.00 $112.00 $74.00 $43.00 $12.00/$30.00 -10% on published rates

Cromwe

Mid

Middlefield

Durham

North Haven

North Branford Branford

Guilford

East Haven

Connec

Westport

Darien

$18.00 $22.00 $26.00 $28.00 $31.00 $36.00 $42.00 $48.00 $53.00 $57.00 $60.00 $63.00 $67.00

Wallingford

New Haven

Port Chester

Country Shopper (Westchester County, NY)

Meriden

Cheshire

Seymour

Redding

Berlin

Southington

Beacon Hamden Falls Bethany

Oxford

Monroe Ridgefield

Prospect

H Hartford

Wethersfiel New Newington Plainville Britain Rocky Hill

Waterbury

Southbury

Brookfield

North Salem

Somers

Wolcott

Middlebury

Bethel

Eastern Papers Stratford Star • Hamden Journal (New Haven County) Valley/Oxford Gazette (New Haven County) Milford Mirror (New Haven County)

Buy The Country Shopper and 2 or more Mid-Market or Southern Papers

Woodbury

Bridgewater

Danbury

Southern Papers Greenwich Post • The New Canaan Advertiser The Darien Times

Buy Any 1 Mid-Market Paper or Southern Paper (your choice) Buy 2 Mid-Market Papers Buy 3 Mid-Market Papers Buy 4 Mid-Market Papers Buy 5 Mid-Market Papers Buy 6 Mid-Market Papers Buy 7 Mid-Market Papers Buy 8 Mid-Market Papers Buy 9 Mid-Market Papers Buy 10 Mid-Market Papers Buy 11 Mid-Market Papers Buy 12 Mid-Market Papers Buy 13 Mid-Market Papers

Plymouth

Connecticut

Roxbury

Sherman

Bristol

Thomaston Watertown

New Milford

Non-Commissionable Mid-Market Papers The Ridgefield Press • The Wilton Bulletin The Redding Pilot • The Weston Forum The Lewisboro Ledger (Westchester County, NY) Amity Observer (New Haven County) • Bridgeport News Easton Courier • Fairfield Today • Huntington Herald Monroe Courier • Shelton Extra • Trumbull Times

Farmington

Bethlehem

Retail ADVERTISING RATES

West Hartford

Harwinton Burlington

Litchfield

$30.00 $35.00 $38.00 $41.00 $45.00 $48.00 $52.00 $56.00 $60.00 $63.00 $67.00 $73.00 $76.00


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Retail ADVERTISING RATES

How To CALCULATE AD COST

Continued

Number of columns wide x inches high equals size of ad in column inches.

Color RATES

Size of ad x rate equals cost of ad.

$175 per spot color per paper. Four-color ad cost is $550 per paper. One-week notice required. Color Contract Rates Available. Ask your account representative for more information.

Example: 2 columns (3-13/16") x 5”= 10 column inches 10” x $12.00 = $120.00 (one paper rate) (cost of ad)

Non-Profit RATES

Ad PROOFS

All advertisements on behalf of and paid by a non-profit, charitable or religious organization and appearing without commercial signature will be given a 10% discount off the open rate. Tax-exempt number must be presented on the organization’s letterhead.

Automotive Section Hersam Acorn Newspapers publishes a special automotive section weekly, appearing in the classified section. An auto test drive is featured each week. The section appears in Greenwich Post, New Canaan Advertiser, The Darien Times, The Ridgefield Press, The Wilton Bulletin, The Weston Forum, The Redding Pilot and The Lewisboro $25.00 per col. inch Ledger.

Arts & Leisure There’s something for nearly every interest in Arts & Leisure. From musical performances to theatrical events, to what’s playing at the local movie theater. Arts & Leisure’s listings of places to go and things to do cover Fairfield and $36.00 per col. inch Westchester Counties.

Home Monthly The HOME monthly is a 4-color magazine-style special section with useful and interesting information for homeowners. Each section focuses on a variety of home-related topics while offering regular columns and features.

$38.00

per col. inch

The Country Shopper Bi-Monthly publication in Westchester County, NY. Combination rates available. $30.00 per col. inch

Special Sections (ROP modular size) Hersam Acorn Newspapers publishes a wide variety of special sections throughout the year. Please consult the 2008 Special Section Calendar appearing on page 12 for details.

The Hersam Acorn Newspapers art department is well-equipped to produce creative ad layouts at no additional charge to the customer. A “spec ad” can be requested one week in advance of appearing in paper (deadline Wednesday 5pm). The customer may make design/typographical changes at this point. An “Email Proof ” or “Fax Proof ” may be requested the week the ad is running as well, but only typographical errors can be changed. No design or copy changes will be accepted.

Online ADVERTISING Late breaking news, sports, updates, photos, obituaries, open houses, classifieds …

acorn-online.com

Global access. Local importance. Hersam Acorn Newspapers' website has over 108,000 hits per month. Combine the effectiveness of print advertising with the reach of online advertising for greater exposure. AD TYPE

PIXELS

width x depth

COST

Banner Premier

770 x 60 max

$400 ad appears on all category pages of any single paper. 3 positions available per paper

Banner

468 x 60

$200 ad appears on all pop up article pages of any single paper. 3 positions available per paper

Tower

120 x 240

$200 ad appears on all category pages of any single paper. 3 positions available per paper

Block

120 x 120

$150 ad appears on all category pages of any single paper. 9 positions available per paper

Block

120 x 60

$100 ad appears on all category pages of any single paper. 3 positions available per paper

Text Link

2 lines of text max

$100 ad appears on all category pages of any single paper. Unlimited positions available

Article

Premium

Premium

Mini

For more information about ONLINE ADVERTISING

Please go to: www.acorn-online.com/advertise/online.htm


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Classified ADVERTISING RATES Non-Commissionable

IN-COLUMN Rates

Individual text listings arranged by category

NORTHEAST 5 Newspaper Buy Amity Observer • Huntington Herald Hamden Journal • Valley/Oxford Gazette Shelton Extra $6.00 per line (5 line min.)

SOUTHEAST 6 Newspaper Buy Bridgeport News • Easton/Monroe Courier Trumbull Times • Milford Mirror Stratford Star • Fairfield Today $7.00 per line (5 line minimum)

Classified DISPLAY (6 column inch minimum)

Individually designed ads that appear only in the classified section of our newspapers NORTHEAST 5 Newspaper Buy $16.00 per column inch SOUTHEAST 6 Newspaper Buy $17.00 per column inch

EAST

EAST

11 Newspaper Buy Amity Observer • Huntington Herald Hamden Journal • Valley/Oxford Gazette Shelton Extra • Bridgeport News Easton/Monroe Courier • Trumbull Times Milford Mirror • Stratford Star • Fairfield Today $10.00 per line (5 line minimum)

11 Newspaper Buy $28.00 per column inch

NORTHWEST 5 Newspaper Buy The Ridgefield Press • The Wilton Bulletin The Redding Pilot • The Weston Forum The Lewisboro Ledger $4.40 per line (5 line minimum)

SOUTHWEST 3 Newspaper Buy New Canaan Advertiser • The Darien Times and Greenwich Post $4.40 per line (5 line min.)

WEST 8 Newspaper Buy New Canaan Advertiser • The Darien Times Greenwich Post • The Ridgefield Press The Redding Pilot • The Wilton Bulletin The Weston Forum • The Lewisboro Ledger $6.00 per line (5 line minimum) Blind box: Additional $20.00 per insertion.

NORTHWEST 5 Newspaper Buy $16.00 per column inch SOUTHWEST 3 Newspaper Buy $16.00 per column inch WEST 8 Newspaper Buy $27.00 per column inch Classified Display Frequency Discounts: 3 - 7 Weeks = 10% 16 - 26 Weeks = 25% 8 - 15 Weeks = 20% 27 - 48 Weeks = 30% Insertions must be consecutive or every other week.


9

Classified ADVERTISING RATES Continued

Technical Guidelines

MECHANICAL Requirements

ELECTRONIC FILES Email, CD or via our FTP site (login info available upon request)

Total Page Size: 9 columns x 21” 1 col = 1-3/16” 4 col = 5-1/16” 2 col = 2-1/2” 5 col = 6-3/8” 3 col = 3-13/16” 6 col = 7-11/16”

7 col = 9” 8 col = 10-5/16” 9 col =11-5/8”

85 line screen. Minimum ad size is 6 column inches. No ads accepted that are fewer inches deep than columns wide (3 col x 2” only exception). Display advertisements are measured and billed on the standard basis of one half inch and full column inches.

DEADLINES ~ Subject to change Eastern Classifieds Classified Display Ads In-Column Ads Western Classifieds Classified Display Ads In-Column Ads

Friday Monday Monday Tuesday

WE ACCEPT Acrobat PDF InDesignCS QuarkXpress (6.5 or lower) Illustrator Photoshop WE DO NOT ACCEPT Microsoft PowerPoint or Publisher. Convert these files to a PDF format before sending. ACROBAT PDFS (PREFERRED FORMAT) • Embed all fonts • When using Acrobat Distiller, select PRESS OPTIMIZED • Do not use registration or 4-color black for type.

3pm Noon

INDESIGN CS and QUARK • Package or Collect for output, include fonts • Use Stuffit® to compress files for quicker e-mailing

3pm Noon

ILLUSTRATOR • Recommended: “Include fonts in document” or “convert fonts to outlines” • Save the document as EPS or PDF file

Holiday Deadline changes will be published in advance. Changes or corrections can be made after deadline for the following week’s publication.

BILLING Policy For your convenience – we accept Visa, MasterCard or American Express. Continuously running in-column ads and display ads are billed monthly. Other in-column ads are billed on the last publication date.

CLASSIFIED AD Submission RIDGEFIELD Email your in-column and classified display ads to: classified@acorn-online.com or submit online at www.acorn-online.com or www.e-jobnetwork.com or call 203-438-6000 or 800-372-2790 or fax 203-438-3395 SHELTON call 203-926-2080 or 800-843-6791 or fax 203-926-2092

MICROSOFT WORD • We cannot use a Word document as a completed or Camera Ready ad. • Text and graphics will be extracted and entire ad reset. • Alternative: Copy and paste the text directly into your e-mail message and send images as attachments. In addition, send a fax or submit a printed copy of your layout or send a font embedded PDF PHOTOSHOP GRAPHICS We do not recommend creating entire ads in Photoshop • Acceptable File formats: hi-res jpeg, tiff, eps, or .bmp • Do not send graphics intended for web pages, a poor reproduction will result • Grayscale scans = 300dpi. Line art = 600dpi. 4/color scans = 180dpi The Hersam Acorn newspaper line screen is 85lpi DIGITAL PHOTOS • When taking photos use the large or high quality setting for the best reproduction • Do not send photos intended for web pages (low quality setting) as they reproduce very poorly.


10

PRE-PRINTS/INSERTS

PRE-PRINTS Continued

The following rates are based on signed contracts for a commitment to a minimum number of insertions during a contract year. Rates are extended based on conditions set forth in the signed contract. Failure to reach the agreed-upon number of insertions will result in being back billed at a higher rate.

Amount Required

Pre-print rates apply to single-advertiser sections only. All multiple-advertiser sections will be charged at the group column inch rate. All pre-printed sections are accepted subject to publisher approval. ANNUAL COMMITMENTS Single Sheet 4 - 8 pages 12 pages 16 pages 20 pages 24+ pages

1x

4x

6x

12x

$55 $60 $65 $70 $75 $80

$45 $55 $60 $65 $70 $75

$40 $50 $55 $60 $65 $70

$35 $45 $50 $55 $60 $65

The Ridgefield Press .............................. 8,400 New Canaan Advertiser ......................... 7,500 The Darien Times ................................... 7,400 The Wilton Bulletin ............................... 4,000 The Redding Pilot .................................. 3,100 The Weston Forum ................................ 4,400 The Lewisboro Ledger ........................... 2,700 Greenwich Post .................................... 16,000 Valley/Oxford Gazette ......................... 18,155 Stratford Star ....................................... 15,160 Milford Mirror ...................................... 14,980 Hamden Journal................................... 13,775 Bridgeport News .................................. 10,170 Amity Observer ...................................... 8,840 Shelton Extra .......................................... 8,430 Trumbull Times ....................................... 6,715 Fairfield Today ....................................... 6,555 Huntington Herald ................................ 5,836 Monroe Courier ..................................... 3,900 Easton Courier........................................ 1,650 TOTAL ................................................167,666

All prices are per thousand pieces distributed and are based on Hersam Acorn Newspapers tabloid pages. • Additional discount available for a 48-52 week contract and non-profit and community groups. • A written FREQUENCY CONTRACT must be signed and approved in advance to qualify for discounts.

DELIVER PRE-PRINTS/INSERTS TO:

TRUMBULL PRINTING c/o Rick Hawley or Steve Hencsei 205 Spring Hill Road Trumbull, CT 06611 203-261-2548 $50 delivery charge on all inserts transported by Hersam Acorn Newspapers

• All pre-prints must be scheduled no less than 7 days before insertion. • All rates are NET. • Inserts must be bundled, boxed and/or on skids and clearly marked HERSAM ACORN NEWSPAPERS with total shipped quantity. • Size of insert must not extend beyond 11-5/8” x 10.5” • Additional charges apply to half or quarter fold. • The minimum insert size is 5” by 6”. • All inserts must be folded so they are no larger than 11-5/8” by 10.5”. Inserts larger than the required size will be refused or the customer will be charged for folding. • All inserts must have a packing slip or bill of lading showing quantity shipped, papers ordered, and the name and telephone number of the printer. • Postal regulations prevent us from running pre-prints containing a postal indicia.


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Trumbull Printing ... A Proven Leader in the Non-Heatset Web Industry

A subsidiary of Hersam Acorn Newspapers 205 Spring Hill Road, Trumbull CT 06611 203-261-2548

PRE-PRESS Highly Knowledgeable/Committed Staff Offering Training & Assistance to Customers Mac/PC Compatible FTP Site Available for Transmission Computer to Print Technology

Catalogs Directories Magazines

PRINTING

Shoppers

Six Press Lines (Goss/Tensor) Unmatched Color Capacity Double Parallel/Digest Capabilities Average Experience of Press Operator: 15 years

Publications Newspapers

BINDERY/MAIL/INSERTING

Coupon Books

Muller Martini Saddle-Stitchers Kansa Inserter Kirk Rudy Inserters In-Line/Off-Line Mailing Capabilities

College Course Catalogs Business and Financial Periodicals

SHIPPING/DELIVERY

Free Standing Inserts

Uniformed Couriers Door-to-Door Pick Up and Delivery Fleet of Delivery Vehicles, with Lift Capabilities On/Off-Site Storage Available

Advertising Supplements

To inquire more about our printing services contact Gustave C. Semon at 203-261-2548 or visit our website at www.trumbullprinting.com TEAMWORK

CONFIDENCE

LEADERSHIP

QUALITY

EXPERIENCE

SERVICE


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