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Winter 2014

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Dineo ranaka images: Black river f.c.

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guest ed: Dineo Ranaka with Ocean Ngobeni

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Winner of the 2013 Pica Award for 360 degrees of innovation in publishing

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Collect fashion

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d yourself that remin you and ’ r e wo da y r t ot going to bel i e ry hy e v e ’re n ev you o you or , g t ot ei first label – amaz th e iev th e d , aw bl e Is . This camp n n a o i i gn ec t i nn

nt . Believe in it. W he u o y e m hen dat i irr y m i o ua nt l t e h e e f i w o t ay I t ch ou felt ti nt y a wh Iw e t’s an emotion i – e, al it t c u o bo

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Get yours STOCKIST: Luxottica, 021 486 6100

LEGiT Brand Manager Ocean Ngobeni 011 495 4070 The Publishing Partnership Publisher Tammy Gardner 021 424 3517 Print team Production director Christine Naudé DESIGNERS Hilary Knight & Michele Horwitz Fashion director Vicky van Rensburg retoucher Natassja Dunckley FASHION COORDINATOR Donna Antonels fashion assistant Nasoegah Petersen Digital team Digital director Nicky Cosgreave Digital manager Nicole Sobotker Production manager Jacqui Hannaford ONLINE CONTENT EDITOR Anja van der Spuy SOCIAL MEDIA MANAGER Lauren McComb DIGITAL ART DIRECTOR Wendy Ribeiro Advertising Grant van Willingh 021 424 3517 email: gwillingh@tppsa.co.za EXECUTIVE Directors Mark Beare & John Morkel Editorial address Box 15077, Vlaeberg 8018 legit@tppsa.co.za Reproduction Hirt & Carter Printing ABC Press PRINTED FOR Edcon Limited Registration number: 2007/003525/06 Managing Director & Chief Executive Officer: Jürgen Schreiber*; Directors: MR Bower, U Ferndale; Group Secretary: CM Vikisi *German. Edcon Limited is a Registered Credit Provider, Number NCRCP82 PublishED FOR Edcon Limited by The Publishing Partnership (Pty) Ltd, 9th floor, Tarquin House, 81 Loop Street, Cape Town 8001. Copyright The Publishing Partnership (Pty) Ltd 2014. All rights reserved. Reproduction in whole or part is prohibited without prior permission of the editor. The content of all articles in LEGiT magazine (“the magazine”) is intended to provide useful information for its readers. All opinions expressed are those of the authors and not Edcon Limited. While Edcon Limited makes every effort to present accurate and reliable information in the magazine, Edcon Limited does not endorse, approve or certify such information, nor does it guarantee the accuracy, completeness, efficacy, timeliness or correct sequencing of such information. Information contained in the magazine may not be current at the date of publication. Use of the information contained therein is voluntary and reliance placed thereon should only be undertaken after an independent review of its accuracy, completeness, efficacy and timeliness. Products featured in the magazine are subject to availability. Prices apply to RSA, Botswana, Lesotho, Namibia and Swaziland only, and may vary elsewhere. All prices include VAT and are correct at time of going to print. Offers are available from 24 April to 30 June 2014, while stocks last.

w w w. l e g i t. c o . z a

l e g i t. m o b i

1


ce l e b ri ty

Dineo

ta l k s l o v e

–

for her

checked print midi dress

329.99

2

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legit.mobi

LE G i T


Dineo Ranaka

p u e h t n o

collection, her friends, her man and herself

Dineo on her range

I fell in love with every single item in my range. I live in the real world, not on the red carpet. I live in a ready-to-wear space, and when I finally saw the finished range, I saw a look for every day of the week. There’s a look for every emotion you experience, as a girl or a woman. yo u r fav o u r i t e l o o k s i n the legit collection?

The high-end vibe of my collection is amazing. I love the pencil skirt with a slit, and the gold accents – gold just rocks. The sequin detail on the black extended crop is incredible. When you wear it, it gives you that power feeling, that “I’ma-high-end-fashion-chic-queen.” Not every day is a high-end day. If I’m busy around town, I need a look that I can

run around in – the printed blazer works so well with a denim jacket. The details are amazing – you can wear anything on its own, but the pairing of items just makes everything look amazing. For those days when you feel like, “You’re not going to tell me what to wear, you’re not going to tell me what to say, nothing is going to destruct my day”, there’s my absolute favourite little number – a bodycon dress with tailoring and accents. It will up your confidence a hundred thousand percent; it hugs you in all the right places, and hides everything that needs to be hidden – I love it, it’s so hot! I think the one item every girl needs this winter is a good shift dress. I love my shift dress – it fits so nicely. You can wear it to the office and have room to breathe, or go out on the town with it. Stunning.

Cut-out maxi dress

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yo u r fav o u r i t e i t e m to m o d e l ?

I really enjoyed shooting in the gorgeous zip-up coat dress – it looked amazing. It had so much structure and sexiness to it. And of course, my little black dress – need I say more? H o w d o yo u f e e l a b o u t legit girls wearing yo u r r a n g e ?

There isn’t a single look in my collection that overpowers the others. I think every girl who wears these clothes is going to find her inner Dineo. I feel different on every day of the week, and I know all the LEGiT girls feel the same. We’re different all the time, and there’s a moment and a look for all those differences! h o w d i d yo u f e e l working with legit?

It’s been such an amazing and genuine collaboration for me. I’m used to meeting a lot of suits and poker faces – I felt so safe and happy working with the LEGiT team. There’s so much love. LEGiT loves Dineo, and Dineo loves LEGiT.

es h t o l c e hes t s r a e w eo o n i h D w r l e r i n Every g to find her in is going

w h at wa s yo u r a p p r o a c h to t h e c a m pa i g n ?

For me, the word love is perfect for this campaign – it’s all about being true to yourself, being sincere, authentic and real, and expressing yourself. It’s exciting and big, but so calm – a happy campaign, and a beautiful partnership. W h o d o yo u s e e w h e n yo u p i c t u r e t h e LEG i T g i r l ?

She’s the girl who wakes up in the morning, wants to be independent, wants to be 4

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legit.mobi

biker jacket

399.99


l orem

ipsum

Photographs: Seppi Hochfellner/Bird on a wire Styling: Marica Smit/Supernova Hair & make-up: Diana Maphapho/Infidels

loved – that’s love between friends, peers, family. She loves her life, she loves fashion, she loves the possibilities that await, and she’s in charge of her body and her space. She’s happy to be alive, she’s every girl, and she’s so diverse she’ll surprise you. And she sometimes makes impulsive decisions for a good fashion piece – just like me! The LEGiT girl and I, we’re best friends! The LEGiT girl is who I grew up being. H o w d o y o u w a n t LEG i T g i r l s to f e e l w h e n t h e y w e a r yo u r c l ot h e s ?

I want them to feel the way I felt when I first saw my label, when I first saw the shoes – amazed and blessed, and I wanted to cry because it was so, so good. I want them to take selfies, tweet all about it – it’s an emotional connection. W h at ’ s yo u r f av o u r i t e indulgent love?

My favourite indulgence is really good food! I think style is effortless, and it doesn’t matter how much it costs, you can make it look amazing. Food is where I really indulge, where I don’t spare anything. W h at d o yo u l o v e a b o u t yo u r f r i e n d s ?

I love the friends in my life right now because I can count them on one hand – they’re all genuine friends, with no emotional clutter. Sometimes I find that having too many friends around can be a strain. I’m too grown up for an entourage! I love socialising with different people, but when it comes to my close, best friends, I love the three I have. I can be myself with them – I can be the true Dineo and they love me and look after me.

necklace dress

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00


ce l e b ri ty

W h at d o yo u l o v e a b o u t yo u r m a n ?

It’s something so simple – he knows what I need. As a woman, I have to work and wear the pants on the street; I don’t want to do it at home too. He knows that I am who I am, and he’s my king. He knows how to handle me and how to handle himself. It makes me want to celebrate him. He’s my friend too, and he’s helped me nurse my broken wings. He’s a star.

W h at ’ s y o u r u lt i m at e song right now?

It’s Katy Perry’s ‘Roar’. It’s those lyrics: “I used to doubt myself and hold my breath...” – I love it, it’s my favourite!

W h at d o yo u l o v e m o s t a b o u t yo u r s e l f ?

W h at ’ s y o u r m o s t treasured gift?

The thing I love most about myself is my confidence. Tweet horrible things to me, you’re not going to break me. Write nasty things about me, they won’t touch me. I’m anchored so deep in the love of God and my family that no one can break me. I’m so on the up, I’m on a roll! I’ve got a positive outlook on life and I want to keep it that way. My name says it all – Dineo means gifts, and I am a bundle of gifts!

It might sound like a cliché, the safest thing to say, but my most treasured gift is my children. They truly are a blessing.

W h at d o e s t h e f u t u r e hold?

I’d like to grow the relationships I have now into a place where we trust each other to take care of each other. I also just want to relax, take it easy and grow. As a professional, I want to be established as a creative. I want to get running, and I want the people in my life to put on their running shoes and run with me. I f yo u c o u l d h av e a n y s u p e r p o w e r , w h at w o u l d it be?

I never ever go through people’s phones, but if I could have any superpower, it would be to be able to just sit there and 6

know what’s on anyone’s phone. Know what’s in your Facebook inbox, in your email and everything. I don’t want to read anyone’s minds, I just want to know what’s on their phone.

www.legit.co.za

legit.mobi

W h at ’ s t h e b e s t a d v i c e yo u ’ v e e v e r b e e n g i v e n ?

You know, Oprah doesn’t even know who I am, but she gave me the best advice I’ve ever received, and it’s this: you can have everything, just not all at the same time. Pace yourself. One day at a time. Complete the sentence: I feel most powerful when…

I’m presenting a creative idea of my own to someone. I feel really powerful when I do that. I think, ‘What’s the worst thing anyone can say? So, go ahead and take a shot anyway!’ When I’m in that moment, it’s a power moment. So many people sit with their dreams and they’re too afraid, and fear cripples them. When I sell anything to anyone, I feel so alive. That sense of fear, I’ve risen above it. All the negative things that keep you down, I’m above all of them and I can tell myself: you are on it!

t h i s o r t h at ?

with Dineo

All black or all white? All black Heels or flats? This is the worst! Heels – strut it! Rings or necklaces? Necklaces, definitely. Handbag or clutch? Does it have to be this difficult? Handbag – I’m a mom! Silk or fur? Silk Luxury or comfort? Comfort! Always! Date night or girls’ night? That is so not fair! Girls’ night! Daytime or night-time? Daytime. In Cape Town!

Follow the LEGiT

journey on legit.co.za


@dineoranaka Dineo enjoys the view from her hotel room at 15 on Orange.

@dineoranaka Behind the scenes of Dineo’s photo shoot at 15 on Orange.

@dineoranaka Dineo chills at the Kendrick Lamar concert with a friend.

@loveitlegit Setting the scene for Dineo’s shoot.

behind the scenes

Instagram a l l i n a d ay ’ s w o r k f o r d i n e o a n d c r e w @dineoranaka Dineo shows off her beautiful manicure from YOLO boutique.

@dineoranaka All of Dineo’s favourite things at 15 on Orange.

@loveitlegit Dineo gets styled and is all smiles.

@loveitlegit Dineo poses #likeaboss.

@loveitlegit Dineo checks herself out!

@loveitlegit Our brainstorming session with Dineo had to be kept under wraps!

@loveitlegit The makings of a perfect shot.

@loveitlegit Testing... testing...

@loveitlegit Shot selection on the go!

@dineoranaka And it’s a wrap! The crew after a day of shooting.


Dineo ranaka images: Black river f.c.

visit us at www.legit.co.za or follow legit on facebook and twitter


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ve a e W your magic

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n at u r a l h a i r , w e av e s c a n ’ t

When brushing, gather a handful of the weave and hold firmly to prevent stress at the attachment point. Try not to straighten your weave too much, but when you do, make sure you use a heatprotection serum.

r e s to r e t h e m s e lv e s o n c e t h e y ’ r e da m a g e d .

F o l l ow

t h i s g u i d e to e n s u r e

yo u r w e av e a lway s l o o k s fa b !

1

Protect your weave at night

Your weave can become knotted or tangled while you sleep, due to friction, so make sure you wear a large bandanna to prevent this!

My hair is an extension of my emotions every day Every hairpiece is a different Dineo Its a form of expression and it is my ultimate accessory

Don’t over-style your weave

2

Wash your weave with care

Try not to wash your natural hair every day, as it’ll cause unnecessary wear on your weave. It’s also important to go easy with shampoos and conditioners that contain silicones and detergents, as they’ll leave excess residue.

4

Care for your scalp

5

Loose is best

It’s important to take good care of your scalp, as shampoo can build up where your weave is attached to your natural hair. To prevent this build-up, wash your hair with a witch hazel solution every now and then. If you gather your natural hair too tightly it puts a lot of tension on the hair follicles, which can make your natural hair fall out or break off. Eek! So rather wear your weave in looser styles.

image: Greatstock/Trunkarchive.com/Arthur Belebeau

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GOLD LUXE fun and flirty, this makeup bag has personality!

pack it in A great overnight bag – pop it all in and go!

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StillS: Marloise Burger/Hirt and Carter Studios styling: Marica Smit/Supernova

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Dramatic Nails Change your look in seconds with this neon nail-polish set

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photograph: seppi hochfellner/bird on a wire Styling: marica smit/supernova hair & make-up: diana maphapho/infidels stills: marloise burger/hirt and Carter Studios

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w h at ’ s

up?

i n s p i r at i o n a l i n s ta g r a m s We

g e t o u r i n s p i r at i o n f r o m m a n y p l ac e s , b u t t h e s e d ay s w e ’ r e l o v i n g i s s o v i s u a l ly c r e at i v e

w e l ov e i t !

Gareth Pon @GarethPon

These

a r e s o m e o f o u r f av e

Hairs and Styles is our number one stop for quirky fashion inspiration. The owner of the account features all the latest fashion and hair trends - with the odd nail and make-up trend.

I n s tag r a m

ac c o u n t s

Naomi Nails NYC @Naominailsnyc

Gareth’s aim is to show everyone South Africa, 10 000 pixels at a time. And he does a very good job of it! His page is filled with South African gems.

Hairs and styles @HairsAndStyles

I n s tag r a m . I n s tag r a m

Naomi Yasuda does the nails of the world’s most famous celebrities, including Lady Gaga, Lily Allen and Vanessa Hudgens. We love her page, because everything is so original.

LEGiT @loveitlegit Follow us on Instagram for sneak peeks of fashion to come and behind-the-scenes pics of our launch parties and brand ambassadors.

Follow

@loveitlegit w w w. l e g i t. c o . z a

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l or e m

i p s um

We were so proud to have such beautiful young ladies wear LEGiT at the Miss Varsity Shield pageant. Their enthusiasm and passion is absolutely amazing – we wish them all the best with their studies!

Congratulations

to these beautiful

FNB Miss Varsity Shield Winners!

A special congratulations to Michelle Crichton, the reigning Miss Varsity Shield, and her first princess, Simone Hames, and second princess, Yolanda Ncete

Read

more about

Varsity Cup

on www . varsitycup . co . za

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Facebook w w w. l e g i t. c o . z a

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and

Twitter


Not only did these gorgeous women get dressed by LEGiT, they are what defines LEGiT – fashionable, hot, young and fabulous! We’ll never forget their #totallylegit journey and wish them all the best!

images supplied: dandelion breeze

C ongratulations

to these beautiful

FNB M iss Varsity C up Winners !

A huge congratulations goes out to Zene Van Blerk on winning Miss Varsity Cup 2014, as well as her princesses, Chalize Conradie and Danelle Roos.

is the official fashion sponsor of

Miss Varsity Shield

and

Miss Varsity Cup

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f u tu re

p e r f e ct

d i n e o ’ s s ta r g u i d e S ag i t ta r i a n D i n e o R a n a k a k n o w s t h at o u r s e n s e o f s t y l e i s ac t u a l ly c o n n e c t e d s ta r s i g n . f i n d o u t w h at yo u r s ta r s i g n s ay s a b o u t yo u r s t y l e h e r e ! Aries

C ancer

Libra

C apricorn

21 Mar – 19 April

22 June – 22 July

23 Sept – 22 Oct

22 Dec – 19 Jan

As an Aries you are adventurous, active and outgoing. You’re fiercely loyal and trusting and often your trust in others leads to disappointment, but you always bounce back!

You are very unpredictable. Your moods and emotions change constantly. Life never stands still for you because you live so much in your bundle of emotions.

It’s just like your personality, so experiment with adventurous, bold prints.

You like warm tones and colours that evoke emotion. Your style

You’re cool, calm and collected, but you’re also a closed book. Your feelings and ideas stay hidden until you choose to reveal them to people you trust. You stay true to what you know, and you’re satisfied with denims and versatile shoes.

Your style

You’re rather indecisive, so it’s hard to pin down your personal style. But you’re always willing to try something new and change your style.

Your style

Leo

Scorpio

23 July – 22 Aug

23 Oct – 21 Nov

Charismatic and positive-thinking, you attract an abundance of friends plus opportunities, and still manage to survive life’s stormy times with style and humour.

Reputed to be the most powerful star sign, Scorpios lead fate-filled lives and have intense, dramatic relationships. For Scorpios, passion, desire and power go hand in hand.

Your style is easygoing and laid back.

Your style

Your style

You are attracted to gold and deep, rich colours; your style is rather dramatic.

21 May – 21 June

You’re supercurious and constantly looking for new things to investigate and discover. As a result Geminis are a hot topic of conversation. You’re a fashion risk-taker and love new trends. Your style

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You are a ‘power’ woman and your style reflects that!

Your style

20 Jan – 18 Feb

You are very intuitive and content to follow your mind. You march to the beat of your own drum and have an insatiable urge to learn as much as possible. Quite out there, and you’re not afraid to experiment with different trends.

Your style

Virgo

Pisces Sagittarius

23 Aug – 22 Sept

Gemini

Capricorns are ambitious, determined and focused. Life is one big project and you are determined to make a success of it.

Aquarius

Taurus 20 April – 20 May

You’re sociable and prefer to spend time with family, friends or your boyfriend.

You’re a bit shy but when you do open up, you’re a real attention grabber! No matter how many times things go sour, Virgos manage to maintain faith, refusing to become cynical. You like to play it safe, but every now and then you’ll take a major fashion risk.

Your style

22 Nov – 21 Dec

As a Sagittarian you possess a natural exuberance, sense of adventure and love of life that make your star sign one of the most outgoing and optimistic of all. Your style

just like you!

Happy and bubbly,

19 Feb – 20 March

You are a very mysterious and alluring individual, and gifted in many ways. Sensitive and empathetic, you escape to your unique dream world whenever life gets too much for you. Your style

laid back.

Very ethereal and

images: shutterstock

Your style

34

to o u r


enter

WIN ONE of five

DJ ZINHLE watches Which of the ERA by DJ Zinhle watch colours suits your personality best?

Tell us and STAND A CHANCE TO WIN! Enter now on legit.mobi

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R500 FASHION vouchers! Which LUV DR item from the LEGiT Winter magazine is your favourite?

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& win

pairs of Which pair is the hottest, on a scale of HOT, Smoking HOT or Off-the-charts SIZZLING?

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ipod shuffles Small, but BIG on music. What’s your favourite local song?

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l as t wo rd

You are not going to tell me what to wear, you are not going to tell me what to say. nothing is going to destruct my day!

36

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Photograph: Seppi Hochfellner/Bird on a wire Styling: Marica Smit/Supernova Hair & make-up: Diana Maphapho/Infidels

T h e c l o t h e s a r e f o r t h o s e d ay s w h e n y o u f e e l ,


VO2889S


LEGiT Winter 2014