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NATIONAL ENGINEERING BUREAU 49 A Global Culture NEB has the know-how and it has the experience to succeed in whichever markets it chooses to operate in. In fact, working in Dubai gives the firm a unique advantage because of all of the different nationalities living in the emirate, as Jadallah explains: “When we carry out projects in other countries, we are already fairly familiar with their culture because of the relationships we have built up with people in Dubai from all over the world – it’s hard to find a country not represented in Dubai! However, we still recognise that every country has its own standards and requirements.” The simplicity and fast-track culture found in the UAE is difficult to find elsewhere, so when NEB tackles projects in other countries, it frequently performs the planning and outlining at its headquarters in Dubai before sending it overseas, in order to preserve the quality of workmanship. “The beauty of Dubai is that all these different nationalities, cultures, languages and religions work together, with respect and understanding. So when we do take our projects to other countries, we don’t feel like strangers with absolutely no knowledge of the country, its traditions, and people.”

Enhancing the Human Experience The future looks bright for NEB, with its experience, expertise and creativity driving expansion in the years ahead, as it moves into new territories and takes on even more complex and stimulating projects. Naturally, to carry on growing it must continue to attract and retain the very best people, whilst looking out for new talent that will inspire and encourage on-going success. Jadallah is very aware of this fact, and enjoys nothing more than giving a helping hand to those who are new to the industry, or are considering joining it. “It is important that young people should always focus on the requirements of the end user, including how buildings change and evolve. The lives we lead now simply did not exist 10 or 15 years ago, certainly with regards to technology and the importance of safety and the desire to reside in a close-knit community. “These factors must be implemented in the design.Young people must think of architecture and buildings as not merely a place to live, but a place to enjoy and relax. It is vital to consider all of the facilities in a building; facilities that will allow residents to genuinely enjoy their time, especially when it comes to children. Facilities must allow them to leave the house and enjoy a safe space where they can play and build relationships with other children. Communities are at the forefront when it comes to architectural planning. A children’s play area, gym, a space to build relationships and connect with other people; not be isolated in a house or apartment.” What will the future of architecture look like? No-one can say with any certainty, but there are exciting trends that give plenty of reasons to get excited about the future of the built environment. The current generation of architects has the opportunity to tap into the potential for discovery and drive fundamental changes in the industry, fuelled by the seemingly exponential development of technology. NEB will continue to be at the forefront of this evolving revolution, bringing transcendent environments to real world situations and creating places that enhance the human experience.



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Emirates Projects Magazine 104