Toy World Magazine January 2021

Page 194

Sh w off Jazwares 020 3598 5119 www.jazwares.com Jazwares bolsters its presence in the toy aisle this year with refreshes to the popular Fortnite line-up of 4” Solo Mode, 6” Legendary and 12” Victory figures, accessory sets and plush, reflecting Chapter 2 gameplay and popular skins within the metaverse. Developments to the line include a host of new vehicles such as the Kaboom Glider, Joyride vehicles, a 20” Choppa, The Reboot Van and RC Mudflap Vehicle, all with exclusive 4” articulated figures. Roblox fans can enjoy Wave 10 refreshes to the Mystery Figures, 3” Figures, 3.75” Imagination Figures and Game Packs. New launches include vehicles and playsets inspired by the hottest games on the world’s largest user-generated universe; Adopt me: Backyard BBQ, Car Crusher 2 Feature Vehicle, Tower Defense Simulator Environmental Set, Dungeon Quest Environment Set and Ninja legends Deluxe Playset. The Nerf Nation can up their skills with refreshes to the Jazwares range of Nerf accessories. New items include a Digital Flip target and Skeet Shoot Disc launcher. Jazwares will continue to drive kids and collectors to ‘Think Big and Play Small’ in 2021, with developments to the world of Micro Machines including licensed vehicles from the world’s most recognisable car brands, plus a Corvette Raceway City playset. A refresh of The AEW Unrivalled Collection will bring the excitement of All Elite Wrestling to retail, with more wrestlers brought to life with articulated figures, authentic ringwear, accessories, playsets and more. Halo, an iconic sci-fi series in videogame history, returns with a refresh to the World of Halo figure lines, game packs, environment sets and roleplay items, all reflecting the highly anticipated Halo Infinite release. The FGTeeV family are brought to life with more figures, collectibles and playsets from Bonkers Toys, distributed by Jazwares. Fan favourite Psycho Pig joins the unboxing experience with the Psycho Pig playset. The Blippi pre-school toy range reflects Blippi’s style of educational entertainment. The 2021 range features a refresh to figures, vehicles, playsets and plush, including the Get Ready and Play Blippi feature plush. Jazwares is set to debut a new pre-school range for the forthcoming animation Dino Ranch. The toy line will captivate pre-school minds, as dinosaur play fuels a fresh take on the wild west. The line comprises figures, vehicles, playsets, plush and role play. Fans can expect to see a new Squishmallows Squad every 12 weeks in 2021, across multiple scales from 5” to 24”, plus seasonal and themed characters. New additions include Squish Doos, a range of characters that embrace their crazy hairstyles. Squishville by Squishmallows offers kids the chance to immerse themselves in the world where the irresistibly squeezable new 2” Mini-Squishmallows live, with all-plush vehicles, accessories, play scenes and houses. 2021 will witness the global launch of a new line based on YouTube sensation, Nastya Radzinskaya. Nastya is a six-year-old who has risen to fame having hit over 170m subscribers on YouTube – more than any other creator in the world. The Like Nastya range encompasses dolls, figures, playsets and role-play. Further additions to the girls aisle come from the beloved Cabbage Patch Kids, with refresh to the 14” Kids and 9” Cuties and Newborns, plus the new Giggle Time Deluxe Doll, that giggles and shakes. There is also a new line extension, ‘Cutietown’, which is a range of 3” figures and vehicles inspired by the popular range of Cuties. Jazwares also has news from WowWee. My Squishy Little Dumplings are interactive characters that pop alive with a squeeze. Pop 2 Play is a range of folding playsets, made from recycled and recyclable materials. The Pinkfong Baby Shark portfolio continues to grow with all innovations and extensions, including interactive plush, bath toys, electronic learning toys, musical toys, baby and toddler toys and more. Jazwares will be promoting high-profile launches across the entire portfolio with TV, digital, social media and PR campaigns throughout the year. Expect further brand announcements for 2021.

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