Fresh
FRESH THIS MONTH:
Each month, Fresh sets out to find the latest products that will have toy retailers reaching for the phone. In January we have new releases from: Flair, Kidicraft, Magic Box and Marbel.
Stunt Jaxx Kidicraft Kidicraft has been appointed as the exclusive UK and Ireland distributor for Stunt Jaxx, and will launch the product range at Toy Fair. The collectible range is predicted to be one of the great crazes of 2017. The creatures are friction-powered, require no batteries and can be bought individually, in twin packs or with a Battle Arena, where children will be able to decide which one can perform the best stunts. A clever and colourful FDU complete with a video screen and promotional video will make sure that customers can see what each Stunt Jaxx character can do.
Glimmies
GP Flair GP Flair’s new collectible Glimmies range is lighting up the market with a fresh style and light technology. Glimmies are miniature fairies with a special technology which makes them light up in the dark, and switch off in the light. Each Glimmie has its own symbol, distinctive colour and facial expression for children to discover. The Single Pack is the perfect entry point into the range with 12 Glimmies to collect, and included in each pack is a collector’s guide which helps them choose their next purchase. Consumers will then look to the Triple Pack as they race to build their collection, which includes three Glimmies, two of which are exclusive. Higher ticket, add-on items provide extra play possibilities. The Glimhouse is the home of the Glimmies, and when they are inside, their light can be seen shining bright through the window. Children can create a fairy scene in their room by connecting the houses together or hanging them up with the star pin feature. There are six styles to collect, with an exclusive Glimmie included. Easter will mark the launch of the Glimtern, which will be a strong seller as collectors look for a play and display accessory. In-store, girls will be able to look through the window box packaging and see the lantern-shaped house. Inside the Glimtern, there’s an exclusive character as well as a shower and bed for extra imaginative play value. In autumn, the new Glimwheel will provide ferris wheel fun for collectors, whilst the interactive Glimtree playset will captivate imaginations with the magical home hidden within. New waves of characters will also become available. The Glimmies range is supported by a heavyweight TV campaign and digital activity, and an FSDU with diorama is also available.
Toy World 42