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Company Profile

Wilton Bradley

Best of British Toy World spoke to Ross Bradley, international business director at Wilton Bradley, about the company’s ongoing success and what sets it apart from its competitors. and multi-national retailers to distributors. We also design, develop and manufacture OEM products for other brand owners. Whilst product design and development are at the heart of what we do, we also distribute a select number of market leading brands in the UK. We are proud of the fact that next year will mark 25 years of working as Bestway’s UK office, one of the world’s leading inflatable/leisure brands.

For those who aren’t familiar with Wilton Bradley, can you tell us a bit about the company and the scale of operation it is today? Wilton Bradley specialises in the design, development, distribution and marketing of consumer products in the toy and outdoor leisure markets. We supply our own brands and products to a broad range of customers, from independent

In recent years we’ve seen exceptional growth in both our domestic and international business. Today we supply a range of over 4,000 products to more than 30 countries, employing 125 people in the UK and Hong Kong. In addition, we were recently recognised in the London Stock Exchange Group’s Report: 1,000 Companies to Inspire Britain. This report acknowledges the fastest growing businesses across sectors and regions which have achieved significant performance, not only in consistent YoY revenue growth but also against sector peers.

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How has Wilton Bradley evolved in recent years and what have been the biggest areas of growth? We pride ourselves on being a progressive company; embracing new technology has been a key part of Wilton Bradley’s evolution, whether by investing in our 3D product design capabilities to promote innovation or developing bespoke order management software to increase our supply chain automation. This year we celebrate our fifth year of having an office and showroom in Hong Kong, which helps us to serve our global customer base and enhances our sourcing capabilities. Since opening our Hong Kong showroom, international business has seen significant YoY growth and now represents more than 20% of our group turnover. Whilst we’ve built our reputation on having strong summer ranges, over the past five years we’ve been focusing on Q4 product development to create


Toy World Magazine November 2019  

Toy World Magazine November 2019