2020
Spinmaster 01628 535 000 www.spinmaster.com Stand E149 Batman is set to make his mark at Spin Master, and visitors to London Toy Fair can see the real-life Batmobile used in the blockbuster movies, with an appearance from the Caped Crusader himself. Spin Master will be taking over the café area at the back of the hall for the duration of the show. Standout toys from the new Spin Master 2020 range include the 2-in-1 Batmobile and Batboat, deluxe 12-inch Batman Figure with Rapid Change Utility Belt, plus the new 4-inch figures line which features unique Secret Mission packaging, bringing the chance for fans to get fully immersed in the world of Batman. On the stand, Spin Master will share its plans for a full year of Caped Crusader marketing support which will include scheduled events and activities. Following Paw Patrol’s new cinema release on January 24th, Spin Master will be showing a range of toys straight from the entertainment, including a new team vehicle which sees the Paw Patrol ready to race and rescue with their Mobile Pit Stop Team Vehicle, equipped with everything the pups need to race to the rescue. Also on show will be Paw Patrol’s Chase and Marshall’s Split-Second Vehicles, which feature two characters. These 2-in-1 vehicles transform into two rescue vehicles with the push of a button. Other new introductions to the toy range include Chase’s Charged up Vehicle. This Paw Patrol deluxe transforming vehicle is packed with features like translucent light-up details, sound effects, a projectile launcher and rescue net, and it can drive in vehicle or hover mode. Visitors to Toy Fair can also look out for visits by the Paw Patrol Pups on the first day of the show. The latest instalment of Mighty Pups: Charged Up will air on Nick Jr. during Easter 2020 giving further focus to the new toy range. For spring/summer, Spin Master is adding to its Uni-Verse toy line. Collectible fans will have a new way to unbox the surprise collectible unicorns hidden inside every Uni-Verse cloud. Fans can dunk the emojiinspired cloud in warm water and watch as it dissolves, changing the water’s colour, hinting at the world their Uni-Verse unicorn is from. Once the cloud dissolves, the water will turn into a slimy texture. Kids can unwrap each bag to reveal their unicorn figure and all of its surprises and accessories. New introductions to the Hatchimals range are set for spring/summer. Each Hatchimal CollEGGtible now comes with its very own pet that kids can hatch from the printed heart alongside its Hatchimal owner. The spring/summer range will include single packs, doubles and a new Limmy Edish Glamfetti 12 pack Egg Carton with six characters with translucent confetti-filled tummies. There will also be a new series of the Pixies characters with a new theme. Spin Master will be supporting the launch with a full marketing campaign, influencer outreach and PR support. The newly launched Candylocks range is made up of a Doll and Pet Assortment of sweet-scented cotton candy-haired dolls, each packed with their own pet that also has hair that can be styled. The new Candylocks Pet Assortment has over 20 pets to collect, including one ultra-rare edition. Kinetic Sand enjoys two new introductions for spring, with Kinetic Sands Scents and Kinetic Sand Rainbow Mix sets. The different Kinetic Sand scented range includes Cherry Fizz, Sour Apple, Vanilla Cupcake and Chocolate Swirl, which can be mixed together to create a unique scent and colour combinations. Monster Jam will have another big year in 2020 with further live shows in both the UK and around Europe. New introductions to the range will include Spin Rippers and colour-changing Diecast Vehicles to Reveal the Steel. Support plans will include more chances for fans to get their hands on the vehicles through experiential activities throughout the summer. For Bakugan gameplay, fans can expect to see some early year launches including a full line of trading cards. April also brings an all-new Bakugan season: Armoured Alliance, where new BakuGear products will be featured in the Ultra and Battle Gear packs. Clappy the Monkey joins Flappy the Elephant and Flora the Bunny in Gund’s interactive plush range. Clappy has two different play modes. Press his left foot to play an interactive clapping game, and the right to hear the song If You’re Happy and You Know It. Clappy will be supported with TV and Digital activity at key selling points across the year. A spring standout at Spin Master is the new Rubik’s Perplexus. This new introduction combines the classic Rubik’s Cube and Perplexus in one puzzle. With Rubik’s enjoying its 40th anniversary year, retailers can expect a robust support programme which will see a combination of digital and influencer marketing as Spin Master embraces the opportunity that this innovative new item delivers.
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