Educational Toys
Little Tikes 0845 0533 333 | www.mgae.com
Juratoys 020 8878 2133 | www.juratoys.com French brand Janod has released a number of new lines in its popular range of Magneti’book educational books. For 2018, Janod has reimagined and refreshed the range, with a new packaging design, new illustrations and a new graphic style guide. Included in the new range is the English Alphabet Magneti’book, which teaches kids basic words and phrases in the English language with an assortment of magnetic tiles depicting either a letter or a word. Kids must replicate the target word on the magnetic inner cover of the ‘book’ using the appropriate letter tiles. This set is an ideal introduction to basic language skills, bringing learning to children in a fun and engaging manner. Also available is the Animals Magneti’book, composed of 30 magnets and 10 cards. Kids can try to create the same animal as indicated on the card with the magnetic body parts, or simply use their imagination to create crazy animals by mixing the different pieces together. The Learn to Tell the Time Magneti’book includes 75 magnetics and eight double-sided cards featuring 16 scenes in total, helping kids learn to read analogue clocks. The Magneti’book range also includes Princesses, 4 Seasons, Boy’s Costumes, Girl’s Costumes, Moduloform, Racers, Girl Crazy Faces and Boy Crazy Faces. The front cover of each Magneti’book features a label reminiscent of a child’s schoolbook detailing the theme, along with a preview of the magnetic characters, icons and pieces included.
Learning and development is at the heart of the Little Tikes brand, especially with the launch of its STEM line, new for autumn. Taking the educational principles of science, technology, engineering and maths, the range aims to make these core subjects accessible to little ones while igniting curiosity through hands-on play. By making STEM fun and creative, the line will help children to understand and learn all about the world we live in and why everything works the way it does. Central to the line is key product, the Wonder Lab. The Wonder Lab is the ultimate STEM activity toy that brings the magic of science to life. With over 20 experiments and over 50 accessories, sounds and phrases, the Wonder Lab features a Circuit Centre, where children can play hands-on, make a Wizard’s Brew and mix and match with the Ball Maze. Also key to the range is the Tornado Tower, a two-in-one tornado and lava lamp. Kids can create a ‘real’ tornado by filling the toy with water and using the joy stick to make it whirl, or make their own lava lamp by adding household ingredients and using the control panel to add air bubbles. The new line also includes the Builder Bots, multi-part bots that can be refigured in different ways to prompt entertaining reactions. An ideal introduction to engineering, the brightly coloured Builder Bots come with experiment cards for hours of creative play. The STEM line will launch in autumn and be supported by a heavyweight PR, influencer, digital, TV and retail campaign.
Halilit 01254 872 454 | www.halilit.co.uk Halilit’s Edushape brand welcomes the new Curiosity Cubes to its extensive sensory toy repertoire. Recently approved by the Good Toy Guide, the four candy-coloured cubes feature individual skill levels that provide stimulation for inquisitive minds. Kids can manoeuvre the cubes until the beads inside land where they belong, whilst also enjoying the secondary rattle/shaker effect which provides auditory stimulation. The cubes engage children in cause and effect logic, whilst developing their fine motor skills. Halilit also introduces the Doron Layeled Alligator ABC Puzzle for early learning and literacy skills. The sizable wooden puzzle features upper case letters, with lower case underneath, which children can fit together in the correct order along the alligator’s body. The puzzle encourages fine motor skills along with vocal and language development.
Toy World 53