ASTRA MARKETPLACE & ACADEMY 2016
WHATNOT TOYS Whatnot Toys is a new toy company with a different strategy— it identifies toys that have been big sellers in other countries and brings them to the U.S. The first product Whatnot has brought to the U.S. is Zomlings in the Town, a line of soft plastic zombies that have experienced success in Europe. Zomlings are collectibles that come in blind bags. Whatnot Toys is also bringing Kitty Club to the U.S. These collectible Kitties are also sold in blind bags and they offer an extended play pattern; Fans can buy a clubhouse and a café for their Kitties to socialize in. The story about the Kitties is all about fashion and glamour and maybe a little gossip but it’s all in good fun. All of the Kitties have eyes that blink and jewels in their hats and each Kitty has a back-story that matches her accessories.
TOYBOOK.COM | MAY/JUNE 2016 | THE TOY BOOK 75
Many of us are traveling to Denver for the American Specialty Toy Retailing Association’s (ASTRA’s) Marketplace & Academy trade show, and in...