Flip Zee Girls
New from JAY@PLAY is Flip Zee Girls, a line that lets kids flip their plush from a baby to a big girl. Each Flip Zee Girl is two dolls in one and features colorful hair and wears a dress. The dolls come in six styles to collect, including Zara Flower, Zabrina Ballerina, Zandy Candy, Zoey Bear, Zana Strawberry, and Zuri Cat. FlipaZoo 2.0 lets kids have two buddies in one. Each Flipazoo features two soft animals that flip back and forth for two sides of fun, come in mini or jumbo sizes, and can double as a soft pillow.
CJ PRODUCTS expands its line of subtly scented Pillow Pets folding plush with Teenage Mutant Ninja Turtles Raphael. This fearsome crime-fighting stuffed animal smells like a cheesy pepperoni pizza, and will turn into a comfy pillow.
DGL TOYS, a division of DGL Group, aquired iPlush’s patented technology for inflatable soft toys. DGL’s new InflateA-Mals are inflatable soft toys that are custom designed to depict favorite characters, animals, seasonal icons, and lifelike superheroes. Items in the line comes in assorted sizes, ranging from 2 to 6 feet in height, and are customized to be lightweight, machine washable, hypoallergenic, soft, and durable. Although some characters are up to 6 feet tall, their packaging ranges from 12 to 18 inches for retailers to drive sales on shelf space with small packages and a big presence. The Inflate-A-Mals also deflate for easy storage.
Mickey and the Roadster Racers: Racing Adventures Mickey feature plush, from JUST PLAY, drives his car around and drifts, does a figure-eight, and performs 360-degree spins. Based on the new Disney Junior car-racing series Mickey and the Roadster Racers, Mickey sits in his car and moves his head side to side as if he’s really driving. Mickey can stand, wave his flag, move his arms up and down, talk, sing, and make racing sounds with a touch to his light-up helmet. He can also play a game of Race to the Flag, and when he captures his flag, he does a victory dance.
24 THE TOY BOOK | MARCH/APRIL 2017 | toybook.com