Vehicles & Action Figures Dracco Co. Brings Zombie Zity to Life, Filly Unicorn to U.S.
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he Zombie Zity mobile app, from Dracco Co., introduces new fans to the line’s various characters, their wobble heads, quirky behavior, and rotten smells in an engaging game. The goal of the app game is to hit specific zombies with the correct stinky objects before time runs out. Shooting the wrong object at the wrong zombie zitizen generates negative points. The game uses the gyroscope in the device for real-world interactive play. The toy range includes more than 70 characters, figurines, and play sets. Zombie Zity denizens come in two cateZombie Zity Dan gories: Swobblerz, which consist of 12 bobble-headed figures with interchangeable body parts that can make kooky new characters; and Bouncerz, which consist of 48 micro-sized figures that spring nearly 30 feet high. Each Swobblerz comes with an exclusive zombie ID card to unlock interactive games at zombiezity.com, an interactive, animated website where users can explore the Zombie Zity universe, find exclusive content, and compete in mini-games. The play sets include two trap sets and a large tow truck, replicating the online Zombie Zity gaming experience. Fans can also take the Filly toy line on the go with Dracco’s Filly Photo Fun app, which blends real-life pictures with Filly frames, icons, and graphics. Dracco’s Filly toy line features velvety flocking, Swarovski Elements crystals and golden crowns, and the excitement of the hunt for favorite characters and special editions. Now the Filly Unicorn and its colorful world will be entering the American market. With more than 20 characters to collect, this will be the first Filly line to feature Swarovski crystals on every character, with one rare character, Princess Sparkle, having five crystals on her crown.
224 • THE TOY BOOK
Mattel Extends Hot Wheels Line
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attel will introduce the Hot Wheels Track Builder System, which features “universal” plastic connectors that allow kids ages 4 and up to seamlessly extend their Hot Wheels play. With a variety of car-activated, action-oriented stunts and the ability for new track sets to connect to other new sets, the Track Builder System allows kids to design, create, and customize their ideal track challenge. Mattel and Marvel have collaborated to introduce a line of co-branded Hot Wheels cars and play sets featuring the Marvel brand’s iconic superheroes. The Hot Wheels Marvel Ultimate Spider-Man Web Swing Drop-Out Play Set reflects Marvel’s Avenger’s Ultimate Spider-Man animated cartoon. The object of this gravity-based set for kids ages 4 and up is to make Spider-Man’s web swing back and forth and then launch the enemy Venom car toward him. The vehicle escapes the web, gets knocked off the track by the web, or gets caught in the web. Based on this year’s The Amazing Spider-Man 2 film, the Hot Wheels Marvel The Amazing Spider-Man 2—Speed Circuit Showdown Play Set, for kids ages 4 and up, includes a 1:64-scale car representing the villain Electro. The set features a battery-powered booster and a figure-eight track for continuous play. The Hot Wheels Marvel Hulk Smash Spin-Out Track Set is based on Marvel’s Avengers Assemble cartoon. Designed for kids ages 4 and up, the set includes a 1:64-scale basic car representing the Hulk’s archenemy Abomination, and features a four-speed launcher, a jump ramp, and a Hulk figure with spinning and smashing fists to smash Abomination in mid-air. Ultimate Spider-Man Web Swing Drop-Out Play Set
FEBRUARY 2014