Townsville North Queensland Brand Personality Brand Values: Genuine, authentic, exciting, entertaining and surprisingly spectacular Brand Personality: Welcoming, genuine, outgoing, friendly, immersive, authentic and fun Brand Attributes: Great weather, Events Calendar, Great Barrier Reef, Magnetic Island, Rainforests and Waterfalls, City Dining and Shopping, Australian Outback Hero Experiences: • Reef, Islands and Beaches: Great Barrier Reef, Magnetic Island, The Strand • Natural Encounters: Waterfalls, Magnetic Island, Hinchinbrook Island • Adventure and Discovery: Diving, watersports, military history, Australian outback • Queensland Lifestyle: Food and culture, markets, events, local hospitality • 'It's Live' - Events: Arts and culture festivals, sporting, races Magnetic Island: @gypsea_lust
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