Case Study #1 ADC FORUM – NORTHERN DEVELOPMENT SUMMIT 2014
In June 2014 ADC Forum gathered the most extensive group of Australian and international leaders and decision makers to develop a shared vision and action plan for the development of Australia’s northern regions. Townsville North Queensland was selected as the host destination as it has the capacity and the vision to be a major driver of northern development.
June 2014 Locations: The Ville Resort–Casino (formerly Jupiters Townsville Hotel & Casino), Townsville Entertainment and Convention Centre Delegates: 500 pax Estimated Economic Value: $600K
Townsville North Queensland is one of the fastest growing economies in Australia and has a strong industry linkage with agriculture, health, marine sciences and tourism. With access to internationally renowned speakers and discussion points, Townsville North Queensland offered the ideal location to host this interesting, inspiring and thought provoking Forum. The attractions of Townsville North Queensland, including the reef, islands, outback, rainforest, historical and military experiences were attractive to the conference organiser as it provided the delegates with plenty of options to enjoy and explore the region pre and post event. The Townsville Enterprise Convention Bureau assisted in organising a flexi-pass program offering discounted tours, services and accommodation for all delegates. A Visitor Information Booth run by Townsville Enterprise Visitor Information Centre Volunteers was set up for the duration of the Forum to provide delegates with information on the region.
Image by Budd Photography
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