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In Print & Online where you are On Display Every Day!

A Simple Strategy We Increase SALES and PROFITS for businesses like yours by applying basic marketing principles…

Kept & Used

24/7

(Weekly)

…combining PRINT and DIGITAL; putting your BRAND and MESSAGE in front of LOCAL residents. We do all of this in a way that fits everyone’s BUDGET.

Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


The Challenge

… Spending Dollars with little to no ROI (Return on Investment) … Increased Competition in the marketplace … Lack of TIME and or EXPERTISE to spend on advertising … Mailings, billboards, menus & other offerings are fleeting and not visible when people need them.

Our Solution The “Mailbox to Inbox” Strategy is a proven combination of Direct Mailed Print along with a Digital Media program. One simple program with options to fit every business. Key components are:
 • • • •

Town Planner Direct Mail Print - kept and used in 60-70% homes Town Planner Online Local Event Calendar with updated & in-depth events Town Planner weekly eNewsletter of Events for a repetitive presence Town Planner Mobile App for on the go quick access.

View a short Video

Features Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


FEATURES

Direct Mail Print Calendar

… Mailed in December to every household in community … Display Ads for constant branding & name recognition … Photography from the local area by local photographers … Local events: schools, concerts, villages & more … Large, beautiful, glossy, wall hanging size … Large date blocks for writing in own appointments … FREE gift to local residents … Frequently called numbers on the back cover … Ability for sponsor to highlight their events … Money Saving Coupons!

What this means to you… • Retention: Local Households are keeping, hanging and using the calendar all year. Independent Vera-fast studies show that 60-70% or more of households that say they got the calendar report keeping and using it. This is drastically different than other print media that has little or no staying power. 
 • Visibility: Your ad is in full view of every member of the household 24/7 for 30 days at a time. Plus our website gives you updated and current events. • Top of Mind: Users report they most often keep the calendar in or near the kitchen where most decisions are made; like what to do, where to eat, or with whom to list the house. 
 • Goodwill: The principle of reciprocity says that if you do something for me I feel obliged to do something for you. Studies show that by helping people get something for Free they, in turn desire to support those businesses. In short, people in the community appreciate your support and giving them a free local calendar.
 • Cost Effective: Due to our co-op nature all businesses share in the cost of local production and distribution while our national franchise helps benefit you on an economy of scale that helps to keep production costs low.
 • Results: The program works! but don’t take our word for it read what other businesses like yours are saying about us: Testimonials Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


LOCAL Calendars Click on a name to go to full calendar


ANTIOCH

FOX LAKE

JOHNSBURG

LAKE VILLA / LINDENHURST Cell/Text: (847) 529-2775

MCHENRY Bill Hughes, Owner

BillHughes@TownPlanner.com


Covers of some National Calendars All Calendars can be seen HERE

As you can see each calendar reflects the local community to which it is delivered. This local flavor with local information, events and businesses makes this a unique offering that people want to keep and use.

Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


Inside Pages Click Here to go inside a sample calendar

Click Here to see the same Calendar Online

Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


FEATURES Online Event Calendars

… Community Engagement on our website. … Display Ad branding & name recognition among ads … Same local feel via pictures and events … Current & Updated Local events that are new or updated since our print publication … Location mapping of events to make getting there easy … Unlimited event entries appealing to more people … One click sharing on Social Media … Drive clients to your website or social media pages … Our national brand enhances your web presence helping that all important SEO (Search Engine Optimization) … Same Money-Saving Coupons available to print 
 VISIT OUR WEBSITE by clicking HERE

What this means to you… • Retention: Local Households are keeping, hanging and using the calendar all year. Independent Vera-fast studies show that 60-70% or more of households that say they got the calendar report keeping and using it. This is drastically different than other print media that has little or no staying power. 
 • Visibility: Your ad is in full view of every member of the household 24/7 for 30 days at a time. Plus our website gives you updated and current events. • Top of Mind: Users report they most often keep the calendar in or near the kitchen where most decisions are made; like what to do, where to eat, or with whom to list the house. 
 • Goodwill: The principle of reciprocity says that if you do something for me I feel obliged to do something for you. Studies show that by helping people get something for Free they, in turn desire to support those businesses. In short, people in the community appreciate your support of the and giving them a free local calendar.
 • Cost Effective: Due to our co-op nature all businesses share in the cost of local production and distribution while our national franchise helps benefit you on an economy of scale that helps to keep production costs low. • Results: The program works! but don’t take our word for it read what other businesses like yours are saying about us: Testimonials Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


FEATURES … Community Engagement directly to their Inbox each week. … Highlighting Local events for the next 10 days … Your Display Ad branding & name among the ads … Direct linking to your website or social media pages … Money Saving Coupons for the month are in each newsletter edition … One click to get to detailed information on an Event … App allows for immediate merging of event to your phone’s calendar! … App also allows for immediate coupon retrieval and redemption (at business’ discretion)

Weekly e-Newsletters and App

Click HERE to Sign Up for your local newsletter

What this means to you… • Engagement: While the calendar is hanging in local homes and businesses it is still important to use as many means as possible to capture the interest of local residents. We have raised the bar with these two features that further engage residents and drive web traffic!
 • Visibility: While your print ad is in full view of every member of the household 24/7 for 30 days at a time, users online need to be directed to you. By being where people come to look for local events you are being seen over and over again…just as you are in print. But now they have the ability to reach out and learn more or to contact you. • SEO: Again, due to our national presence and online events we assist with that all important SEO. Try a Google Search for: “Events in ___________________” 
 (e.g. McHenry or Lake Villa) and if there is a Town Planner franchise in your area you will likely see the Town Planner as a listing on PAGE ONE of that Google Search. [Ranking may depend on the current number of events in the area.] • Cost Effective: Combining print and digital allows you to not only maximize your exposure but also to minimize your added cost. Print members receive substantial savings on the online portion of our service.

Click HERE to Sign Up for your local newsletter Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


COUPONS … Unlike conventional coupons where the buying decision is made is a split second over a trash can or when quickly flipping the pages of a book, Town Planner Coupons are On Display Every Day for a month of full consideration. … Consumers can even flip forward or back to a coupon. No worrying about IF there is a coupon or where it is. It is in full view and available all year long. … They are, as stated above, available online, in our weekly newsletter and by way of our mobile App. … Again unlike other coupons Town Planner coupons drive NEW customers to your business as they are exposed to your ad for a longer period of time.

Ad Types

DISPLAY ADS 
 … This is a way to get your Sign, your Billboard into the home of your current and future clients! Can you think of any other way to get a homeowner to willingly hang your ad in the most conspicuous well travelled part of their home (the kitchen)? The utility of the calendar not only makes them keep and hang it but they refer to it on a consistent basis. … Display ads in the Town Planner are not seen or heard one time for a few seconds like TV, radio, billboards, newsprint or even online ads. They are absorbed over and over again as they use the calendar. … Remember, these ads are also on our website and delivered weekly by newsletter! “I have received numerous inquiries in the short time it has been out…since then I have had people say they have seen my ad.” … “Today, a vendor in our first face-to-face meeting stated that he felt like he’d known me for quite a while since he sees the calendar in many of the homes he services and even has it hanging in his home” Matt Martinez - State Farm

Click Here for a brief video.
 Watch how it all works together then Contact us today Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com


… Pricing starts as low as $49 for a single text ad. Our programs fit any reasonable marketing budget. … 3 month, 4 month, 6 month, 9 month and year long programs available to meet your strategic needs. … Ads can be tailored to time of year or changed on a monthly basis. … Multiple editions are available throughout Lake & McHenry Counties as well as in other locations nationally

Pricing

What this means to you… Affordable: We have something to meet every need Cost Effective: Pennies per household to be On Display EVERY Day Flexible: In terms of ad messaging, ad type, ad location, and locality. Payment Options: While we have payment commitments to printers, shippers, the Post Office and our staff we work with our customers on low to no cost payment options to make our year long programs as affordable as possible on a monthly basis. Some of these are Credit Card, ACH (Direct withdrawal by CHASE) and monthly payments. • One and Done: Once your plan is in place you can focus on your business and personal life knowing the Town Planner calendar and digital programs are working for you in front of your local community’s residents. From their “Mailbox to Inbox.” • • • •

Contact:

Town Planner of Northern Illinois Bill Hughes Owner/Publisher (847) 529-2775 BillHughes@TownPlanner.com

As a show of our goodwill toward the communities we serve, we would like to extend to any nonprofit organization or any service organization that you support the ability to enter online events at no charge. This can be accomplished by having them CREATE AN ACCOUNT then logging in and entering their events from their dashboard. We can also offer non-profits a limited number of ads or print event listings as space allows. For this option a representative of the nonprofit should contact us or submit the event to the email address listed. Cell/Text: (847) 529-2775

Bill Hughes, Owner

BillHughes@TownPlanner.com

Profile for Town Planner of Northern Illinois

Product Overview - Flip book  

Overview of Town Planner and how it works for you within your local community.

Product Overview - Flip book  

Overview of Town Planner and how it works for you within your local community.