Tactic 4: Establish guidelines for strategic posting to keep stakeholders engaged.
Marketing and Communication Department Digital Road Map 2019 – Industry Goal: Use best practices for digital communication. Objective: Create consistent and relevant digital communication pieces. Strategy: Develop a digital content calendar. Tactic 1: Work with all departments on key monthly and annual events, programs, and services to push through digital communication channels. Tactic 2: Compile information collected from departments to develop a monthly and annual digital and video content calendar for the Communications Department to work within. Tactic 3: Develop video content strategy to include timeless 9