Note from the
Parks Commission Chairman and Department Director The Parks and Recreation Advisory Commission and the Parks and Recreation Department are pleased to provide you with the Fiscal Year 2015 Annual Report. It is with great pride that we share the department’s accomplishments of the past year. Through staff and community involvement, the department has built upon past successes and moved forward to position ourselves to achieve our new departmental vision, “To Achieve Excellence”. During Fiscal Year 2015, a number of long awaited projects were completed and new projects started. The past year saw the opening of Potomac Crossing Park and Mervin Jackson Park, as well as the beginning of the design process for the re-development of Catoctin Skate Park. The Parks and Recreation Advisory Commission began an evaluation of the Town’s trail network that will be forwarded to the Town Council. In addition, an update of the department’s Strategic Plan was conducted, setting our service expectations for the next five years. These accomplishments, along with numerous other items outlined in this report, provide you with a highlight of how we are working to build the Leesburg community. We would like to thank the Mayor and Town Council, a dedicated team of parks and recreation professionals, as well as the citizens of Leesburg for making Fiscal Year 2015 a success. As we move forward, we will continue to help build our community, and move toward our goal of achieving excellence. Sincerely,
■ International Festivals and Events
Association (IFEA) Gold Award for Best T-Shirt Design – Independence Day Celebration.
■ IFEA Silver Award for Best Ad Series –
Leesburg Flower & Garden Festival.
■ IFEA Bronze Award for Best Miscellaneous
Printed Materials (Single Page) – Holidays In Leesburg.
■ Virginia Recreation and Park Society
(VRPS) Best Promotional Effort Award, Specialty – Leesburg Flower & Garden Festival Time Lapse Video.
■ VRPS Best Promotional Effort Award,
Traditional – Independence Day Celebration Poster.
■ The Leesburg Today readers’ poll named Ida Lee Park Recreation Center as the “Best Recreation Facility” and “Best Fitness Center/Gym” in the Loudoun County area. ■ The Leesburg Today readers’ poll named Ida Lee Park Tennis Facility as the “Best Tennis Courts” in the Loudoun County area. ■ The Leesburg Today readers’ poll named the Leesburg Flower & Garden Festival as the “Best Community Event/Festival” in the Loudoun County area.
Rich Williams, Director Leesburg Parks and Recreation
Rob Fulcer, Chairman Leesburg Parks and Recreation Advisory Commission
■ The Leesburg Today readers’ poll named the Parks and Recreation Department as having the “Best Camp/Summer Program” in the Loudoun County area.
■ On November 8, 2014, the department held a ribbon cutting ceremony for the opening of Potomac Crossing Park. The new park, located at the end of Shanks Evans Road in the Potomac Crossing neighborhood, was designed and constructed by department staff to include a playground, picnic shelter, open space, as well as paved and primitive trails that connect to the trail network in the adjacent Ball’s Bluff Battlefield Regional Park. ■ A two day training session, facilitated by Zelos, was held to establish the components of a new Strategic Plan. The new plan, in place through 2019, has a new vision statement, To Achieve Excellence, and a mission statement that highlights the desire to provide exceptional programs, amenities and services to meet the diverse interests and quality of life for the community. ■ The Flower & Garden Festival celebrated its 25th Anniversary with a special logo used for all marketing pieces, by taking a look back with Throw Back Thursdays on Facebook, designing a commemorative beer and wine glass, temporary tattoos, and with two special presentations by WTOP’s Garden Editor and host of NPR’s ‘You Bet Your Garden’, Mike McGrath. ■ A ribbon cutting ceremony was held on April 25th for the opening of Mervin Jackson Park. The new park, located on the south side of the Town Hall Parking Garage, is named after the late Vice Mayor Mervin Jackson. The park’s amenities, completed by staff from Department of Public Works, Utilities Department, and the Parks and Recreation Department, includes open space, benches, tables, and a garden area. ■ The department re-organized in January to create the Recreation Superintendent position, allowing for more effective management of the operations and programs that generate from the Ida Lee Park Recreation Center. ■ The fitness room was upgraded to expand the selection of strength equipment options. A new series of Life Fitness selectorized and plate loaded machines, and two multi-user strength apparatus, were installed on new rubberized flooring. The room is now equipped with open areas for functional training and continues to meet 2010 ADA Standards.
■ Completed our first season of Movies in the Park, held under the stars at Ida Lee Park near the AV Symington Aquatic Center. The series featured an evening show on the third Friday of each month throughout the summer. ■ AV Symington Aquatic Center hosted its annual dog swim at the end of the summer season. Although this is a tradition for the aquatic center, and a favorite amongst our four-legged friends, this was the first year for the department to run the event as well as host it. ■ Recreation Outreach to Community Kids (R.O.C.K.) participated for the second year with Convoy of Hope, a charitable organization with a driving passion to feed the world, to host a community celebration to provide free goods and services to guests. R.O.C.K. staff assisted with recreational activities for the youth in attendance at the event. ■ The recreation center began offering Pickleball in the Winter of 2015 on the existing racquetball courts. ■ Staff resources were combined with Economic Development to provide logistics and marketing assistance to the economic development events, such as the Leesburg Business Awards and Youth Career Fair. Event staff will help with the Virtual Realty event in the fall as well. ■ Five Wi-Fi access points were installed at Ida Lee Park Recreation Center to improve public access throughout the building. This was particularly well received by lower level renters and craft vendors. ■ This year’s Memorial Day Observation featured a local guest speaker, retired Loudoun County Circuit Court Judge Thomas P. Horne, a former US Marine Corps Captain who served in Vietnam. ■ The department applied for a HEAL (Healthy Eating Active Living) Grant, through The Institute for Public Health Innovation, to produce a marketing piece that will inform Leesburg residents of all the healthy options available to them within the town. ■ On June 23, 2015, the Leesburg Town Council awarded a contract to Spohn Ranch, a skate park design firm based out of California, to design and redevelop the Catoctin SkatePark.
■ Along with Loudoun County Parks, Recreation & Community Services, the department hosted an all-day ADA workshop. Nationally known speaker, John McGovern, personalized his presentation to specifically address Loudoun County and The Town of Leesburg. A facility tour of Ida Lee Park Recreation Center was included in the training to demonstrate a number of 2010 ADA Standards that had been implemented. ■ The entire department is now using NOVATime technology to manage time and attendance. The automatic payroll system was spearheaded by the department to help improve the accuracy and timeliness of payroll. Part time staff now uses biometric time clocks to ‘punch’ in and out each day. Full time staff is paperless for both timesheets and leave requests. The success of the Department’s experience lead to fast-tracking the rest of the Town’s departments to be automated. ■ The Holidays In Leesburg parade returned to an evening start time allowing for festive holiday lights that covered some of the floats as well as a few walkers. The 6:00 pm parade was well attended by both participants and spectator. A light snow fall during the parade line-up helped set the mood for the holiday event. ■ In the fall of 2014, the Catoctin SkatePark received an overhaul of its structural support (under the ramps) and handrails, plus a fresh coat of paint. ■ The eaves and soffit of the Fieldhouse at Freedom Park were replaced and painted. The parking lot was milled and repaved to repair major cracks and sub-surface issues. Both projects were repairs to the original work done when the park opened in 2002. ■ For the 2015 season, the AV Symington Aquatic Center replaced the floating snake in the activity pool, refurbished the whale for the kiddie pool, and installed a new start tub for one of the big flume slides. ■ By changing the Teen Adventure Camp’s method of transportation, the department was able to double the number of children the camp could accommodate.
Ida Lee Park Recreation Center Annual Passes to the Rec Center:
General Admissions to the Rec Center:
Past Visits to the Rec Center:
Total Active Passholders at Ida Lee: 8,837
Ida Lee Park Tennis Center Tennis Center Net Revenue:
Tennis Center Cost Recovery:
Hours the Tennis Courts were Available:
$7,799,322 Department Revenue Generated:
$4,867,725 Cost Recovery:
By The Numbers Park Acreage.............................................................. 371
Number of Participants Served by Tennis Classes: 4,306
AV Symington Aquatic Center AVSAC Net Revenue:
AVSAC Cost Recovery:
Total Visits To AVSAC:
Facilities............................................................................. 6 Days Recreation Center Was Open...................... 364 Days Catoctin SkatePark Was Open.................... 234 Number of Special Events..........................................27 Number of Sports Academies............................... 102 Number of Preschool Programs.................................. 4 Number of Camps........................................................48 Number of Recreation Academies...........................34 Number of Participants Served BY... Sports and Fitness Classes............................... 4,504 Outreach Programs.................................................. 347 Recreation Classes............................................. 1,545
Number of Participants Served by Aquatic Classes: 8,172
Camps and Preschool Programs.................... 1,279
L E E S B U R G PA R K S A N D R E C R E AT I O N D E PA RT M E N T
50 Ida Lee Drive, N.W. • Leesburg, Virginia 20176 • 703-777-1262 • Fax: 703-737-7148 • www.idalee.org Two Time National Gold Medal Award Winner For Excellence in the Field of Park and Recreation Management