Household Segmentation Profile Market: Date:
W Prospect Ave and Hartz Ave | Danville CA 12/14/2019
TOTAL HOUSEHOLDS Lifestage Group
10,944 Cluster Name
(11B) Affluent Households 01- Summit Estates 04- Top Professionals 07- Active Lifestyles
(12B) Comfortable Households 13- Work & Play 17- Firmly Established
(13B) Working Households 38- Occupational Mix 48- Farm & Home
(14B) Diverging Paths 16- Country Enthusiasts 22- Comfortable Cornerstones 31- Mid-Americana 32- Metro Mix 33- Urban Diversity
(15M) Top Wealth 02- Established Elite 03- Corporate Connected
(16M) Living Well 14- Career Centered 15- Country Ways 23- Good Neighbors
(17M)Bargain Hunters 43- Work & Causes 44- Open Houses 55- Community Life 63- Staying Home 68- Staying Healthy
(18M) Thrifty & Active 40- Great Outdoors 50- Rural Community 54- Work & Outdoors
(19M) Solid Prestige 05- Active & Involved 08- Solid Surroundings 09- Busy Schedules
(20S) Community Minded 25- Clubs & Causes 28- Community Pillars 36- Persistent & Productive
(21S) Leisure Seekers 49- Home & Garden 51- Role Models 64- Practical & Careful 65- Hobbies & Shopping 66- Helping Hands
100%
5 Min Drive
40,293
100%
10 Min Drive
106,086
100%
15 Min Drive
4,842
44.2%
16,534
41.0%
34,165
32.2%
3,887 802 153
35.5% 7.3% 1.4%
13,153 2,746 635
32.6% 6.8% 1.6%
24,061 7,904 2,200
22.7% 7.5% 2.1%
172
1.6%
829
2.1%
3,807
3.6%
107 65
1.0% 0.6%
556 273
1.4% 0.7%
2,387 1,420
2.3% 1.3%
38
0.3%
135
0.3%
411
0.4%
38 0
0.3% 0.0%
135 0
0.3% 0.0%
411 0
0.4% 0.0%
189
1.7%
1,189
3.0%
4,906
4.6%
0 1 8 1 179
0.0% 0.0% 0.1% 0.0% 1.6%
1 9 25 9 1,145
0.0% 0.0% 0.1% 0.0% 2.8%
4 44 131 99 4,628
0.0% 0.0% 0.1% 0.1% 4.4%
3,951
36.1%
13,480
33.5%
26,475
25.0%
3,262 689
29.8% 6.3%
10,852 2,627
26.9% 6.5%
19,392 7,083
18.3% 6.7%
40
0.4%
198
0.5%
1,021
1.0%
36 0 3
0.3% 0.0% 0.0%
182 0 16
0.5% 0.0% 0.0%
911 3 106
0.9% 0.0% 0.1%
26
0.2%
191
0.5%
1,015
1.0%
5 4 8 7 2
0.0% 0.0% 0.1% 0.1% 0.0%
17 19 33 110 11
0.0% 0.0% 0.1% 0.3% 0.0%
94 132 125 604 60
0.1% 0.1% 0.1% 0.6% 0.1%
0
0.0%
0
0.0%
2
0.0%
0 0 0
0.0% 0.0% 0.0%
0 0 0
0.0% 0.0% 0.0%
0 1 0
0.0% 0.0% 0.0%
743
6.8%
2,728
6.8%
10,024
9.4%
255 157 331
2.3% 1.4% 3.0%
974 606 1,148
2.4% 1.5% 2.8%
2,962 2,299 4,764
2.8% 2.2% 4.5%
202
1.8%
802
2.0%
6,124
5.8%
23 66 113
0.2% 0.6% 1.0%
83 225 493
0.2% 0.6% 1.2%
671 2,093 3,360
0.6% 2.0% 3.2%
48
0.4%
184
0.5%
1,883
1.8%
7 4 26 4 7
0.1% 0.0% 0.2% 0.0% 0.1%
27 21 74 32 30
0.1% 0.1% 0.2% 0.1% 0.1%
492 216 380 193 601
0.5% 0.2% 0.4% 0.2% 0.6%
Uses the Personicx household life stage segmentation system. More information about each cluster and lifestage group is available by clicking on the respective category.
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