Musician Frank Kolosky demonstrates the RAUX Cord in action during the filming of a promotional video for the product. The RAUX Cord can connect a guitar to the speaker system of a vehicle — allowing musicians to play live for each other anywhere they go.
while they are on the road. Anderson built the prototype for the innovative RAUX Cord himself and launched its kickstarter during the two-year anniversary period of the store’s opening. The idea came to Anderson when he brought g four students from the audio engineering gineering society to the 145th Audio Engineering Society convention. ention. Each passenger eagerly shared new music and passed thee AUX Cord to one another. Anderson thought: why not pass thee cord to play live for each other? Anderson gives back to o the AES society by sponsoring memberships every year. ear. He has also become the go-to guy to help repairr complex musical equipment. “If it makes a sound, I try to mess with it,” he said. While most might cononsider his plate to be full, l, Anderson refuses to stop there. “The main thing is that there’s no distribution for local music,” he said. So, the avant-garde business owner is forgingg a new way for Gainesville music usic to permeate the community: nity: a locals-only radio streaming ng service. Anderson explained that hat the idea will start as a local streaming service service, such as an app like Spotify or Pandora. “Then we’ll search for investors to dual purpose the project as a commercial radio,” he said. The service is delivered through a smart phone app called Elby, which is planning a full launch this year.
The app essentially consists of four stations: “Hard” (punk), “Medium” (rock), “Soft” (acoustic) and “Discovery” (playlists). Anderson said it will feel like a radio station. He will act as the host duringg interviews with local bands, talking aabout new releases and upcoming sshows. The app will feanoon lunch show, which ture a n consists of interviews and cons segments such as “Slice in se the Street” (clips from strangers’ stories given in exchange for a slice of pizza). “We’re basically trying to archive all of Gainesville’s music,” Anderson said. He mu explained explain that the goal of the app is to pay the musical talent as much as possible. T They’ll create individual music contacts for each band, with royalties. Within the last few years Anderson has actively worked to familiarize himself with the local music scene, and he and his band, Jay Rouge and the Stoges, have performed at the Heartwood Soundstage. Soundstag Although Anderson business model to other citplans on expanding his radio busine ies, he doesn’t plan on abandoning Gainesville any time soon. “I’ve been to 45 states, so I can definitely say I’ve seen some scenes,” he said. “I love Gainesville, I love the atmosphere.” JANUARY/FEBRUARY 2019
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