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MARKETING IN

DIGITAL AGE


WHAT ARE

THE TRENDS ?


TRENDS ARE…


SHIFT FROM

OUTBOUND MARKETING

INBOUND MARKETING


INBOUND IMPORTANT THAN OUTBOUND


WHAT IS INBOUND MARKETING ? IT IS THE PROCESS TO GET FOUND ONLINE BY:

BLOG SEO SMO PPC

SOCIAL MEDIA


INBOUND MARKETING PROCESS

TOOLS

GET FOUND

GET FOUND

PUBLISH PROMOTE OPTIMIZE

GET FOUND

CONTENT MGMT BLOGGING SOCIAL MEDIA SEO ANALYTICS

CONVERT

CONVERT

TEST TARGET NURTURE

CONVERT OFFERS LANDING PAGES EMAIL LEAD INTELLIGENCE LEAD MGMT ANALYTICS


SEARCH ENGINE OPTIMIZATION


WHY

?


SEO SHOULD ONLY BE IN ENGLISH?


NO! AS

70% OF SEARCH IS NOT IN ENGLISH


‫‪SEO IN ARABIC WILL GENERATE GOOD‬‬ ‫‪RESULTS IN GCC‬‬

‫وسوف ينتج كبار المسئولين االقتصاديين في‬ ‫اللغة العربية نتائج جيدة في دول مجلس التعاون‬ ‫الخليجي‬


SOCIAL MEDIA


forget, Show and I might remember, Involve me a I'll understan

TELL ME AND I'LL FORGET, SHOW ME AND I MIGHT REMEMBER, INVOLVE ME AND I'LL UNDERSTAND. -BENJAMIN FRANKLIN

-BENJAMIN FRAN


STOP THINKING CAMPAIGNS

START THINKING CONVERSATIONS


RATHER ENGAGE

THE AUDIENCE


SMO = THE DISTRIBUTION OF SOCIAL OBJECTS AND THEIR ABILITY TO RISE TO THE TOP OF ANY RELATED SEARCH QUERY, WHERE AND WHEN ITS PERFORMED.

SOCIAL MEDIA OPTIMIZATION IS THE NEW SEO

SEO+SMO=AMPLIFIED FINDABILITY IN THE TRADITIONAL AND SOCIAL WEB


SOCIAL BLOSSOM


SOCIAL NETWORKS IF UNDERSTO AND DEVELOPED CORRECTLY, CA SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS AVAILA THE WORLD TODAY.

SOCIAL NETWORKS IF UNDERSTOOD AND DEVELOPED CORRECTLY, CAN BE SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS AVAILABLE IN THE WORLD TODAY.


VIDEO MARKETING


A PICTURE IS WORTH A THOUSAND WORDS, AN AUDIO PODCAST IS WORTH A THOUSAND PICTURES AND A VIDEO IS WORTH A THOUSAND AUDIOS


GO VIRAL


TRY A CALL TO ACTION AT THE END


VIRAL EXAMPLE

Heineken - Men With Talent


THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE


MAKE BETTER PRODUCTS

"The HydroFill extracts hydrogen gas from water and stores it in Hydrostik cartridges with a metal alloy that absorbs the hydrogen. To then charge electronic devices, people use a pocket-size fuel cell charger, called a MiniPak, which pulls hydrogen from the cartridges and a produces an electrical current."


MOBILE MANIA


THE BIGGEST THING HAPPENING AT THE MOMENT IS NOT SOCIAL NETWORKING.

IT IS THE SHIFT TO COMPUTING ON CELLPHONES


SHOULD ACT ON DEVELOPING SPECIAL APPLICATIONS FOR MOBILE DEVICES


Thank You! Touseef Ashraf +971 50 9108782 touseefa@gmail.com


Marketing in Digital Age