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Founded in 1997 .

December 2012 ●

CRUISING IN ASIA.

CODESHARE FOR SINGAPORE AIRLINES AND AEGEAN AIRLINES

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AN INTERVIEW WITH...MARK FLOWER, INTERCONTINENTAL HOTEL.

ARCHITECTURE, DESIGN AND FASHION IN GERMANY.

NICARAGUA THE HOT TOURIST DESTINATION

1ST AFRICA FORUM FOR RESPONSIBLE TOURISM

PASSING THROUGH WAVES… in the Euro Zone.

MAKING MYANMAR A TOURISM MAGNET

VIETNAM TARGETS AUSTRALIAN TOURISTS

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TATW Monthly 2012 © Bush y Park , Teddington, UK .

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C rui s e T erm i nal , S i ngapor e

As Asia continues to show and build its collective strength to the world, the cruise industry is just one of its booming tourism sectors that is proving a winner for both by Dimitri Laspas, publisher international Cruise liners and new first time cruise passengers from the region, as well as helping to support the local cruise industry. All across the continent, old ports are expanding, new ports are being built and more cruise ships are being built to meet demand. Well established western cruise liners now permanently include Asia in their portfolios and after testing the water in China, which just a couple of years ago was a trial for some, many are now replacing the smaller boats for much bigger capacity vessels, especially when considering the population of 1.3 billion only needs a very small percentage to be a huge number of passengers. Cruising is not totally new to Asia. Japan for example, is the most developed on all Asian countries and has a wealthy population. It offers good harbours and can offer exciting itineraries. Cruise liners offer several voyages around the country and aim to host 18,000 cruise passengers.

CRUISING IN ASIA

C rui s e T erm i nal , S an ya, C hi n a

With an investment of Euro€315 (UK£255) million the new Marina Bay Cruise Centre in Singapore has opened. With growth in the Asia cruise industry set to boom, while saturated markets like North America and Europe stagnate, this new feature on the Singapore skyline is set to welcome an ever growing number of cruise lines wanting to tap into the Asian cruise sector. Although not truly an Asian country, Australia is doing its best to successfully attracts Asian cruise companies. Its added advantage is that its geographical location means it can support deployments that split time between Australia, Southeast Asia, Indonesia and China. Many Chinese passengers are not looking for a Chinese cruise; they want the ‘western’ feel and experience, although food still remains more local with a few signature restaurants on western liners. The target market is still the upper end of Chinese tourists and so the cruises succeed in tailoring the onboard experience to Chinese tastes but keep the liners brand identity intact. That

way Chinese tourists can compare the cruise experience with what they have already have in China. China hosted 262 cruise ships in 2011, (223 in 2010) and about 504,500 people left or arrived at Chinese ports on cruises. In an effort to attract cruises, ports across Asia are improving their infrastructure. The Marina Bay Terminal is a great example of this, as before there was only a 2 ship pier that limited the size of ships that could dock at Singapore. The new terminal now doubles the number of ships that can call and provides a deep channel with a wide turning basin that can accommodate even the biggest ships. The terminal occupies 300,000sq.ft and can handle 6,800 passengers at a time. Singapore hopes it will make it a gateway for cruises in Southeast Asia. Shanghai opened a new cruise terminal on the Huangpu River in 2011 that can dock 3 ships and handle 1.5 million passengers. Other Chinese cities do not want to miss out, with the northern city of Tianjin already being used as a summer homeport for a few western cruise liners. In addition the city of Xiamen in southern China is planning its arrival into the cruise market with a comprehensive plan for a new terminal, which will include an entertainment and luxury shopping complex; ‘Cruise City.’ Construction has also started on a 100,000-ton ship to sail from Xiamen. Budgeted at Euro€375, (UK£305) million, it would st be the 1 large cruise ship built in China. However while cruise ships get bigger to meet demand and some key ports expand to accommodate them, there are plenty of other ports of call, who would like to be a part of the cruise industry but without huge upgrades will not be able to handle the size of vessels or passenger numbers. Shore excursions and tour infrastructure in many Asian destinations are still in the early stages of development. While on board, there are particular activities that appeal to Chinese cruise passengers including shopping for international brands in duty-free stores, casino gambling and spa treatments. Food is a big focus on a cruise for Chinese passengers with more food consumed on Chinese cruises compared to other sailings. The Chinese also love to gamble and several cruise ships have added extra gaming areas to meet demand. The success of targeting Chinese passengers is also down to a couple of factors like the Chinese crew employed on many cruise liners; not only do they have the language skills, but also help with crowd control! For many Chinese, the concept of queing in lines is foreign, so crew can help direct passengers into the restaurants, dining rooms, theatre, etc. Huge investment in Chinese signage has also helped as well as dining tables set with soy sauce and chopsticks, as well as cutlery. Although still in its infancy both for international cruise liners and for the local cruise industry of the region, the cruise boom in Asia is definitely a big one and one which offers some spectacular ports of call across many countries in one voyage. Cruising in Asia is here to stay! ■ 2

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The World Of Aviation

CODESHARE FOR SINGAPORE AIRLINES AND AEGEAN AIRLINES

This month sees Singapore Airlines customers able to fly to the Greek cities of Athens and Thessaloniki through a codeshare agreement with Star Alliance partner Aegean Airlines. Under the agreement, SIA will add its ‘SQ’ code to Aegean-operated flights serving the Greek capital Athens from Frankfurt, London, Milan and Munich, as well as to flights serving Greece’s 2nd largest city Thessaloniki from

Frankfurt and Munich. Aegean will add its ‘A3’ code to SIAoperated flights serving Singapore from Frankfurt, Milan and Munich and flights beyond Singapore to Melbourne and Sydney. Due to this new partnership Aegean Airlines can now offer Greek passengers a great travel solution to Singapore and via Singapore to all countries in Southeast Asia and Australia. Connecting flights via Singapore, a major hub in Southeast Asia, will facilitate incoming tourism from these important markets. VIRGIN TARGETS SCOTLAND With newly secured slots at London Heathrow airport, Virgin is planning to expand into Scotland, by offering frequent flights from London Heathrow with plans for expansion to long haul destinations such as Moscow, Cairo and Riyadh. Virgin is also negotiating with a partner to provide an Airbus A320 aircraft for the short-haul routes.

VISTAJET PLACES LARGEST SINGLE TRANSACTION IN THE HISTORY OF BUSINESS AVIATION VistaJet, the world’s luxury aviation company, has placed a firm order for 56 new Bombardier Global aircraft, with an option for 86 more. With a list price value of more than Euro€6 (UK£4.8) billion, it is the single largest transaction placed with any aircraft manufacturer in the history of business aviation. Delivery will start in 2014. VistaJet is a market leader with unparalleled experience of flying in to and out of the hardest-to-reach destinations around the world. VistaJet is also the 1st commercial

operator of the Global 6000 jet to lead the way in long-haul flights. The new order is a continuation of the company’s strategic plan to quickly grow the fleet, focusing on widecabin, long-range aircraft to provide non-stop point-to-point global coverage. The new aircrafts will directly service growth markets especially Russia, India, Brazil, China, all of the Middle East and all of Africa, connecting them to the rest of the globe, as well as serving the East and West coast United States. ISOLATED ISLANDS For many years, American Eagle, the regional affiliate of American Airlines was a leading airline for the San Juan Caribbean hub, with a route network spread across the Caribbean. However with falling passenger numbers, American reduced its flights between the U.S. mainland and San Juan and moved most of its Caribbean operations to its Miami hub and cut back on American Eagle flights out of San Juan. It increased its nonstop service out of Miami to key Caribbean gateways with high visitor volume, such as Jamaica, Aruba, the U.S. Virgin Islands, St. Maarten, Barbados, Dominican Republic and Grand Cayman. However it now likely that American Eagle will be sold after American Airlines comes out of bankruptcy protection in 2013. This will result in American Eagle’s complete withdrawal from its San Juan hub, leaving a lot of smaller islands without connections.

MALAYSIA AIRLINES AND QATAR AIRWAYS JOIN ONEWORLD Malaysia Airlines will join the Oneworld alliance as a full member on 1 February 2013. Qantas Airways is sponsoring the airlines’ entry into the alliance. Malaysia Airlines will add 14 destinations and one country, Brunei, to Oneworld. Malaysia Airlines will strengthen Oneworld’s connectivity between many key business cities in Asia and other parts of the world. Within the next year, Qatar Airways will also become a full member of the Oneworld airline alliance. The carrier will add 15 new destinations and 3 new countries to the Oneworld map. The carrier will become the 2nd Middle Eastern member, after Royal Jordanian Airlines, to join the alliance. Qatar Airways is the first big Gulf carrier to join an alliance.

AUSTRIAN AIRLINES FLIES BACK TO CHICAGO Austrian Airlines will launch next May a Vienna-Chicago service, operating 5 flights a week with Boeing 767 aircraft. Austrian expects that 70% of passengers on the ChicagoVienna flight will transfer to flights headed elsewhere in Europe, particularly cities in Eastern and Central Europe such as Prague, Czech Republic; Bucharest, Romania; Sofia, Bulgaria; Belgrade, Serbia; and Skopje, Macedonia. From Chicago, Austrian will offer connections to several U.S. cities via transatlantic partner United Airlines. Austrian currently operates daily flights to New York, Washington Dulles and Toronto. 4

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LAGOS AIRPORT EXPANSION Following the refurbishment of the Murtala Mohammed Airport in Lagos, it is expected that the renovation will attract a substantial number of more airlines. Passenger volumes should increase to 8.5m by 2016. In 2011, there were 96,599 flights through the airport, carrying some 6.7m passengers and over 162m kg of cargo. By 2016, the number of flights through the airport should increase to 124,601. There is still more development to do at the airport until 2016, which will be innovative and customer-focused including improved infrastructure and services. The airport will not only be investor-friendly but also be a key player in future of Nigeria’s economic development with an immediate positive effect on the retail sector associated with the airport.

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The World Of Aviation

SHENZHEN AIRLINES JOINS THE STAR ALLIANCE Shenzhen Airlines has joined the world's largest airline alliance; Star Alliance. This addition shows that Shenzhen Airlines has reached the level of being fully integrated into the international aviation market, by offering the required levels of airline management, with a new look and attitude.

EMIRATES ADDS EASYJET AS SKYWARDS' NEWEST AIRLINE PARTNER In a new partnership Skywards, Emirates award-winning frequent flyer programme, and EasyJet, Europe's 4th largest airline, have launched a redemption agreement of Skywards Miles for flights on EasyJet; connecting Emirates 31 destination strong European network with all of EasyJet destinations. Members will now be able be use their Skywards Miles to fly with EasyJet to over 30 countries across Europe and North Africa. The option will be available to Skywards members in every tier and the flights are bookable online. th 4 BUSINESS JET TERMINAL IN SANYA, CHINA In few years Sanya’s business jet market has developed rapidly. It has become China’s 5th largest city in terms of the number of business jet flights taking off and landing. Recently, Asia’s largest aviation company, Deer Jet, arrived at Sanya Phoenix International Airport to build a business jet terminal. It is the 4th of its kind in China after Beijing, Shanghai and Shenzhen. Sanya has become 1 of the 50 destinations most favoured by international travellers. ■

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an interview with...

Mr. Mark Flower

InterContinental Hotels has 42 properties in Southeast Asia and another 38 in the pipeline. Pamela McCourt Francescone spoke to Mark Flower, Commercial Director Southeast Asia IHG, at the IT&CMA in Bangkok in October and asked him about growth and new M.I.C.E trends.

50% growth in the number of participants who add a leisure stay before or after a meeting. As a result, we are offering an innovative range of facilities and services. For example in the CrownePlaza Phuket Panwa Beach Resort we have put a putting green outside our meeting rooms. In Danang our property is on top of a mountain and we provide traditional Vietnamese bicycles so meetings’ guests can cycle down to the spa where there are 25% reductions in spa rates. In the InterContinental Asiana Saigon Hotel we provide head and neck massages during break-out sessions and, again in the Panwa Beach, we offer coffee breaks with the chef in the kitchen.”

T he Int erC on t i nent al D anan g S u n P eni ns ul a R es ort , V i et nam

Your presence in Southeast Asia is expanding fast, which are the fastest-growing countries? “We are the second largest international hotel group in Southeast Asia and Thailand is our fastest growing market with 14 hotels and resorts and another 9 planned. Vietnam is also growing and so is Indonesia, and not just Bali but also Jakarta, Solo and Surabaya. We have 14 properties in Indonesia and will add another seven by 2014.” What is changing in the M.I.C.E segment? “Things are changing fast. Up to a short time ago leisure accounted for a greater share in our resorts, now that has changed and we are seeing an increase in enquiries for our meetings product in properties that before only had a small share of this segment. There is a general desire in travellers and travel planners to enhance wellbeing and self-improvement, and this trend has led to behavioural changes. Our resorts are becoming more popular for business travel. For example IHG’s newest resort in Vietnam, the InterContinental Danang Sun Peninsula Resort, has had a record number of meetings enquiries, particularly from the luxury segment of the M.I.C.E market.” What are the most common requests? “Many are for team-building activities, social community activities and environmental programmes. And the length of meetings is dropping. Five years ago it was average to spend three days in the meeting room. Today it is more likely to be one, or at most, two working days.” But do shorter meetings not mean less business? “No, M.I.C.E is now 20% of all our business overall in Southeast Asia and thanks to the new “bleisure” trend, which comes from the two words business and leisure, we are getting new business from meetings guests, because there is a

Have you had to change your sales practices to keep abreast of these new trends? “Our teams are very professional and have got the response time for meetings and events down to anything from 12 hours, with many new resorts receiving up to 20 enquiries a day.” Which are your key markets in Europe for Southeast Asia and how are they doing? “Today over 50% of the meetings business in Southeast Asia comes from outside the region. The key, larger European markets of UK and France are in-line with last year and Germany is up by 5%, but Spain, Portugal and Italy are showing declines of 5-12%.” InterContinental Hotels Group recently took home 18 accolades at the 2012 World Travel Awards in Singapore, winning the title for Asia’s Leading Business Hotel Brand as well as 17 other awards across its brands for properties in Asia, Australasia and the Pacific. Awards went to the InterContinental Singapore for Asia's Leading Meetings & Conference Hotel and Singapore's Leading Conference Hotel, to the InterContinental Asiana Saigon Hotel for Vietnam's Leading Hotel and Vietnam's Leading Business Hotel, and to the Crowne Plaza New Delhi Rohini for India's Leading New Business Hotel and India's Leading Conference Hotel. ■

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D res den , C hri s t m as Mark et , G e r m an y

Germany News

CHRISTMAS MARKETS IN GERMANY Tempting aromas,

a festive glow, the wonderful sounds of the season and delicious yuletide treats. These are Germany's Christmas markets and they appeal to every one of your senses. Beautifully decorated stalls offer handicrafts and gifts, festive baked treats, glühwein and delicious regional specialities. In addition, choirs and brass-bands provide festive musical accompaniment. Throughout Germany, Christmas markets celebrate seasonal customs and traditions in delightful historical settings. Particularly popular with visitors are Nuremberg's Christkindlesmarkt and the Striezelmarkt in Dresden. Choose from more than 150 of the most beautiful Christmas markets in Germany. Among other cities that celebrate the Christmas markets in Germany is Rothenburg ob der Tauber. Each year, the medieval town of Rothenburg transforms itself into a winter wonderland. Since the 15th century, a wonderful Christmas Market has always taken place here and since then it has changed very little from its historical origins. Numerous cultural events are held in conjunction with the market. The highlight of the market is the appearance of the ‘Rothenburger Reiterle’, who also gave this market its name. The historical origin of the ‘Reiterle’ (rider) comes from the story that messengers from another world, floated in wintertime through the skies with the souls of the dead. But the image of this mythical character has changed over the centuries. One would used to tremble in fear at this eerie figure, but today, all look forward to his return. The wild horseman has become a friendly messenger. The Rothenburg ‘Reiterlesmarkt’ is today the symbol of a peaceful Christmas Market as it has grown over centuries and offers true traditions throughout.

ARCHITECTURE, DESIGN AND FASHION IN GERMANY Germany is diverse, dynamic, and innovative with flamboyant designs and contemporary art. It is a diverse industry that in 2010 saw a combined turnover in Germany of Euro€137 (UK£111) billion. Germany's creative hubs include major cities such as Berlin, Dusseldorf, Frankfurt, Hamburg and Cologne. However, smaller cities like Münster, Essen and Potsdam also rank among the country's leading creative think tanks. M.I.C.E locations such as the Autostadt in Wolfsburg or Ozeaneum in Stralsund are special and add an element of inspiration to the exchange of ideas. Destination Germany also offers an excellent value for money for event premises, conference hotels and convention centres. International events such as the fashion fair ‘Bread & Butter’ in Berlin or the interior design fair ‘imm cologne’ attract many business travellers from the creative sector. ‘Germany: Open for

Business’ is a major theme being promoted by the German National Tourist Board (GNTB) and the German Convention Bureau (GCB) in 2012. Consumer spending by business travellers in Germany totalled €13.5 billion in 2011. The German M.I.C.E industry enjoyed a record year in 2011 with 2.72 million events in Germany during the year that were attended by 338 million people, an increase of 4.5% compared to 2010. Creative business travellers and M.I.C.E visitors find Germany fertile ground for the business. Architecture in Germany has always aimed to be both innovative and avant-garde. Destination Germany is a place of unique architecture. Germany is also a world-class player in the world of design.

Lei p zi g U ni v ers i t y , G erm an y

Berlin was officially awarded the title ‘City of Design’ by UNESCO. German design is lively, bold and imaginative: countless design studios provide inspiration with extraordinary ideas. The ‘red dot design museum’ in the building of the Zollverein colliery in Essen features a fascinating and awardwinning selection of contemporary design and architecture. The avant-garde of classical modernism has strong roots in Germany. The German architecture, art and design movement pioneered a new direction in art with the founding of the Bauhaus in Weimar in 1919. MESSE-DRESDEN UNDER RENOVATION With a large investment of Euro€3.1 (UK£2.52) million, the Messe Dresden is now ready to host large events in its new exhibition hall or a gala dinner in the listed ballroom, or even large music concerts. The new hall 1 offers 5,500 seats and 12,000 standing places and has a new wall covering with acoustic material, a light and acoustic ceiling, new technical installations.

global news for tourism, m.i.c.e & exhibitions 7

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G erm an y, wa y of l i f e.

Germany News

DEUTSCHE BAHN AIMS GREEN by OFFERINGS BIKES When travelling by rail

in Germany, Deutsche Bahn also offers unique and innovative options for meeting and event planners and conference attendees. Their core product is the ‘Event Ticket’ which provides a nationwide, fixed price from any rail boarding station and offers green conscious business travellers a third off the CO2 emissions of road transport. However if you wish for a zero C02 emissions rail experience, the ‘Event Ticket Environment Plus’ package is available. This uses trains that run on electricity from renewable energy sources within the rail grid. It also carries the approval of the TÜV Süd, a global testing, inspection, certification and training organisation. Additionally, event planners can also hire charter trains or Show Trains which can customise car configurations for up to 800 delegates and allow for logo and graphic branding of events and companies on the interior and exterior of the train. Once at their rail destination, Deutsche Bahn then offers creative and green ways to get around on the ground, like the ‘Flinkster’ car sharing service that now operates in 800 rail stations across Germany with 2,500 cars in 140 cities. This fleet also includes more than 100 electric cars. Deutsche Bahn also provides private car shuttles and chauffeur services for VIPs. However, for the ultimate in ‘green mobility’ Deutsche Bahn ‘Call a Bike’ offers 8,500 cycles that are available in 8 cities and at over 40 train stations. Pedelecs are another option; bicycles with electric motors, are also available as part of the public rental system.

TARGET GERMANY - THE DESIRABLE TOURIST Germany. Manufacturers of great cars, reliable household appliances, delicious sausages and on top of that, one the best tourists you could possibly target. To start with, Germany is one of the world’s largest outbound travel markets and has a population of 82 million people. It is one of the largest source markets in Europe and is the 3rd most desirable in the world. Over half the German population take at least one holiday abroad each year with over 76 million trips taken on an annual basis. One big factor is that most Germans are entitled to 30 days annual leave and so they have plenty of time for longer holidays and usually more than one per year. They like to travel and as a result travel and tourism products make up around 50% of all online purchases in Germany. In 2010, 28.1 million Germans from the ABC1 social class took a holiday of 4+ nights; Germans spend the largest proportion of their budget on accommodation. They are a particularly valuable tourist as they have the highest length

of stay for vacations among most nationalities and if satisfied with their choice of destination will often return for a second visit. The German population is shrinking and is an aging one; one third is now aged over 55 and by 2050, half of the population will be over 55. The retirement age in the country has recently risen from 65 to 67 year old, resulting in more spending power over the 30 days leave period. In terms of where and when, Germans top 3 favoured European destinations are Spain, Austria and Italy with vacations in July and August being the time for the main holiday of the year. Despite the current economic climate, Germany is a leading European economy. At the end of 2010 she had seen an overall stable growth rate of 3.5%. The internet is a key source of information for planning and booking vacations with 79% of Germans using the internet. With a large majority of them speaking English, if holidays are promoted in German, the more they have of being booked. The German travel market is mature with low rates of annual growth, but is stable and little changes that. German holidaymakers are value conscious, and like to do a wide variety of activities on holiday, irrelevant of age. When buying their holiday online, 65% of European travellers use websites as the first source in researching holidays, with 48% visiting more than 5 websites. 59% research their holiday on an Online Travel Agent (OTA) website but actually make the booking on the supplier’s own website. 60% of European travellers buy at least some component of their travel online compared to 80% in the US. So, how do German holidaymakers make their holiday arrangements? Word of mouth is the most important influence on deciding where to holiday with over 50% of Germans giving influence on friends and family or via social networks. Guidebooks play a very important role in planning their holiday with 59% using them compared to holiday makers from France at 48% and for the UK 28%. The Germany tourism industry is one of the strongest in the world with one of the best tourist source markets. If you have not targeted Germany for tourists, now is the time to take your share in this market. ■

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21-23 June 2013 China National Convention Centre

Beijing, China 9

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Tourism News

NICARAGUA THE HOT TOURIST DESTINATION

During 2011, 1.07 million tourists arrived in the country, a 4% increase on 2010 figures. The Nicaragua Tourism Board confirms that tourism is one of the country’s fastest-growing Economic sectors and makes tourism Nicaragua’s largest industry. From January-September 2012, tourism to Nicaragua increased 11%, leading to an 11.45% increase in foreign investment. The positive increase has been attributed to easier access to all of the country with new roads and more flights. Cruise lines have also been stopping at Nicaragua’s ports and will increase for sure in 2014 when the port of San Juan del Sur finishes its renovations. The colonial city of Granada, one of the most well-preserved colonial cities in the Americas, was the most popular Nicaraguan tourist site for 2012, attracting 41.12% of the tourists visiting the country’s top 5 tourist destinations. GREECE: A NEW ECONOMIC BEGINNING The General Pan-Hellenic Federation of Tourism Enterprises approves efforts made by the Greek government that led to the successful outcome at the recent Eurogroup, with the main achievement of restoring the economic stability of the country and of its image abroad. Until recently the image abroad was not so positive for Greece, but with collective efforts from private and public sectors it has resulted in a more positive image, leading to an increase in bookings especially from the USA. In addition, the decision by Qatar airways to offer a direct air connection between Greece and the USA in 2013 and another airline is expected to do so with Canada, will increase the arrival of foreign tourists from these markets. The Scandinavian countries also have similar plans to fly to new destinations in Greece due to increased demand. China has also shown an increase in demand for Greece, as visa requests have increased by 50% compared to 2011, a trend which is expected to continue.

ultimately the St. Regis Singapore's discreet service from the iconic St. Regis butlers, as well as the helpful, courteous conceirge service, gave the hotel to edge in winning the award. Other key elements of the St. Regis Singapore experience include a daily evening wine ritual, where guests are invited to taste wines and enjoy French cheeses at its wine-bar, Decanter. The hotel also houses one of the finest private art collections in Asia, with over 100 original paintings and sculptures by world famous artists. GREEN MEETINGS IN VIENNA The ’Global South-South Development Expo’ (GSSD) was held recently at the Imperial Palace in Vienna. During the event, 900 delegates concentrated on international development cooperation with the developing countries, particularly South America and South Africa. The meeting covered many subjects including a special focus on ecology, since 2012 is the ‘International Year of Sustainable Energy for All’. Therefore it was natural for the meeting to be ‘green’. The South-South Cooperation Coordinator, United Nations Industrial Development Organization (UNIDO) thanked the expertise and support of the Vienna Convention Bureau, in succeeding in such a dedicated green event. Measures taken by Vienna Convention Bureau (VCB) to minimize the ‘ecological footprint’ of the GSSD Expo ranged from the most ecological possible travel arrangements and transport around the city, booking hotels awarded the EcoLogo, all the way through to the use of biologically produced or biodegradable materials for convention stationary such as conference folders and printed papers. Printing costs were also reduced to a minimum by distributing a great deal of information on USB sticks instead of on paper, and regional and seasonal products were chosen for catering purposes. In collaboration with UNIDO, the VCB came up with an innovation designed to increase congress delegates’ environmental awareness; they all received a ‘Green Passport’ explaining the fact that they were taking part in a Green Meeting, and outlining the underlying ideas as well as the measures taken. The ‘Green Passport’ also contained tips about what congress delegates could do in support of the Green Meeting philosophy.

FIRST ISO-CERTIFIED CONFERENCE ORGANISER IN ESTONIA The first ISO9001 quality management system

S t . R egi s S i ngapor e

ST. REGIS SINGAPORE WINS STB'S BEST HOTEL The St. Regis Singapore has been awarded the ‘Best Hotel Experience’ at the Singapore Tourism Board’s Singapore Experience Awards, the 2nd year that the 5* hotel has been awarded the title. Despite being a hotel of distinction,

certificate to a conference organiser has been awarded in Estonia. The company whose services were deemed to meet the requirements of international certification was PCO La Pub Conferences. The certificate was issued by Bureau Veritas Estonia. La Pub Conferences has been operating as a PCO since 2008. Its office is based in the university city of Tartu in southern Estonia. The focus of its service is on the technical organisation of international scientific conferences. La Pub Conferences is a member of the Estonian Convention Bureau since 2011. 10

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TICKETS TO THE MOON An incredible Euro€115 (UK£94) million is the price for a ticket on the Excalibur Almaz, 500,000 mile expedition. The UK based space research company hopes to make trips to the moon a more commonplace event. The company owns 6 modernised Soviet-era space vehicles that have been completely refurbished with modern avionics. Of the six, 4 are re-useable re-entry vehicles while 2 are Salyut-class 29 ton space stations, each boasting a capacity of 95 cubic meters. The company is aiming its expedition not a ‘tourists’ but more those who are private expedition members. Each participant will have to train for 6 months upon recruitment.

Tourism News

food outlets will operate at QNCC serving delicious, fresh grab-and-go food such as Arabic mixed grill, chicken Biryani, Cantonese noodles, Cuban Panini and Spaghetti Bolognaise. COP18/CMP8 is a massive undertaking and planning has been underway for almost one year to ensure that everything from the food outlets to a wide selection of menu choices will be in place before the arrival of the first visitor on 26 November. More than 75,000 litres of fresh drinking water will be drunk by delegates and staff. Every effort has been made to ensure the event is environmentally friendly. All take-away packaging and utensils have been made from biodegradable cellulose and palm leaf materials.

PERU: ANCIENT INCAN SITE IS OPEN TO TOURISTS Peru has opened a tourist attraction where hikers can visit the site that held an oracle consulted by Incan leaders. The sanctuary, known as Pachacamac, features a series of pyramids with ramps to climb up and a palace. It took archaeologists more than 2 years to prepare the ‘Route of the Pilgrims’, which rises up 1,250m. The sanctuary covers about 500 hectares (1,235 acres) of land and includes human settlements that run from around the year 200 AD until 1533, when the Spaniards conquistadors arrived.

1ST AFRICA FORUM FOR RESPONSIBLE TOURISM

T he P al ac e of Li gh t, V eni c e, Ital y.

VENICE - THE FUTURE Fashion designer, Pierre Cardin is to build a futuristic skyscraper near Venice. The Palace of Light is to be built in Porto Marghera, a former industrial zone a few miles from Venice. It will offer magnificent views across Venice and will be clearly visible. The 60-storey building will be connected by 6 interlocking horizontal discs made of glass and steel. It will have a helicopter landing pad, apartments, restaurants, nearly 60 lifts and a cinema complex. Thousands of jobs will be created in an area which has seen the closure of chemical plants and oil refineries in recent times. Veneto region tourist board believes the new building will be Venice's answer to the Eiffel Tower and the Louvre. The Palais de Lumiere - or Palace of Light skyscraper will cost Euro€1.5 (UK£1.2) billion to build and reach 244 metres into the sky.

QATAR NATIONAL CONVENTION CENTRE GETS READY Qatar National Convention Centre’s (QNCC)’s team of chefs, kitchen and service staff will prepare and serve 200,000 cups of coffee and 5 tonnes of Arabic mezzes during the 12 days of COP18/CMP8. During the course of the United Nations Conference on Climate Change, the QNCC’s team will serve meals, coffees and snacks to an average of 15,000 delegates, VIPs, media, visitors, contractors and staff each day. The event which will run between 26 November and 7 December, 2012 will employ a team of 128 chefs, 100 stewarding staff and 650 service staff on rotation and kitchens and serveries will be operating almost non-stop. A total of 39

The African Alliance for Responsible Tourism & Hospitality (AATH), is to organise the 1st African Forum for Responsible Tourism (AFRT) on 29 October, 2013 in Swakopmund, Namibia, which will run alongside the Adventure Travel World Summit. st The African Forum for Responsible Tourism will be the 1 of continental scope to gather professionals, academics, tour operators, tour guides, Associations and NGO’s promoting responsible tourism. During the Forum, the Africa Responsible Tourism Awards will be introduced, which will bring together leading players from across Africa and the globe to honour best practice in sustainability, ecotourism, cultural and heritage tourism, tourism in protected areas and climate change response. Delegates will review current best practices and collectively look forward on the industry. National and international keynote speakers will provide the latest insights on the challenges and opportunities facing the industry.

INCREASE IN TOURISM ARRIVALS TO GUYANA Guyana is heading for a record-breaking 20% increase in tourist arrivals compared to 2011 figures. So far tourist arrival figures have reached 148,628 visitors compared with 126,313 to the end of October. Guyana is leading among the other 34 members of the Caribbean Tourism Organisation (CTO) for % increase in arrivals. The majority of tourists are from the US, which has contributed 57% of visitors. The Caribbean accounted for 21%, Canada 14%, Europe 5%, South Central America 2% and the rest of the World 1%. The positive figures are as a result of concentrated efforts to promote Guyana as a popular tourist destination by the tourism authority, the Ministry of Tourism, industry and commerce and the private sector and other stakeholders. ■ 11

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With the continuing Euro zone passing through waves of ‘financial crisis’ putting some countries into a double recession, and disagreements across the zone making headline news, it is now not only the banks feeling the pinch. Several European countries by Caroline Laspas, editor are seeing the negative effect this crisis is having on their industries including tourism. In a recent study, findings proved that the Euro zone crisis was having a negative effect on tourism to Greece during 2012, while in Portugal, Spain and Italy they all saw overall tourism growth. Compared with 2011 figures, arrivals in Greece from northern and central Europe dropped. All other southern European holiday destinations were less badly affected and were able to balance losses or show growth. From January to August 2012, compared with 2011 figures, arrivals to Greece fell by 12%. The previous year, Greece had indirectly benefited from the Arab Spring with tourism growing by 7%. The figures had not been too good in the years previous with key source markets like Germany and UK seeing 20% and 30% less trips to the land of the Gods. However the markets of Russia and Romania helped boost figures. Italy, Spain and Portugal had a better time in 2011 with arrivals to Italy growing by 4%. However, in 2012, tourist arrivals from Germany and the UK dropped by 3% and 1% respectively. Italy saw a huge 18% drop from Spanish tourists. Again, the emerging markets of Russia and Poland grew substantially and significantly boosted the overall incoming figures giving a 2% growth. Spain and Portugal were also able to balance the key market drop with new source markets; including +8% from the Arab world in 2011, again due to the Arab Spring. New markets like Russia and Scandinavia saw an increase of 3% in arrivals. UK tourists grew by 5%, while Italian tourists fell by 14%. The situation is similar in Portugal. The Arab Spring saw a 9% increase in arrivals in 2011 and in 2012 incoming numbers from Germany rose by 4%. Again the Russian and Scandinavian market was positive for Portugal, but there was a drop in tourists coming from Spain and Italy. However, overall, 3% growth was achieved. Despite the European economic struggle, the World Tourism Organisation is optimistic for tourism in the Euro zone for 2013 with a prospect of 2-4% growth. It would appear that travel is one thing people cannot do without, as never before have so many people travelled and never before have they had so much disposable income than now. It may not seem like it for some Europeans, but this is true when looking at the global tourism trend with the economic boom in the BRIC

Passing Through Waves

countries of Brazil, Russia, India, China. With significant income growth in these countries that has led to a huge new middle class; the one thing they want to do is to travel! It is therefore predicted that for 2012, worldwide international tourist arrivals will grow by 3-4%. This growth is expected to also come from emerging countries in Asia and the Americas. In 2012, approx. 170 million more trips will be taken globally compared with 2011. Worldwide, a total of 6.8 billion trips will take place, 2.5% more than in 2011. Domestic travel will also grow by 2%, reaching 5.77 billion, while travel abroad will rise by 4% to 1.03 billion trips. Increased travel activity is spread across the globe with South America showing an increase of +12%, Africa +9%, Asia and Oceania +7%, Japan +13%, USA +3% and Europe 2%. In Europe, Germany was yet again a very popular destination. In 2011, Germany attracted 48 million visitors and was in the 3rd most popular destination behind the USA (56 million) and Spain (51 million). It was followed by France, Italy and China. Despite the never ending economic crisis, in 2013, Europeans are still expecting to take even more trips abroad. Europe can also expect more tourist arrivals. Travel trends altered slightly with a drop in beach holidays of 1% and an increase in city breaks of 14%. Short breaks of 1-3 nights rose by 10% and business stays abroad increased by 8%. Trips to European destinations and the Mediterranean increased by 2%. Europeans are increasingly opting for long haul trips which increased by 4%, with destinations in the Americas and Asia Pacific taking the benefit. In 2013 Russian outbound tourism is expected to rise by 9%, and UK and German outbound numbers by 5% and 3% respectively. Looking even deeper into the tourism trends of Europe, each country shows different travel trends. It is clear that the financial crisis has had an effect on travel by Italians, and Spaniards, with drops of 5% and 2% respectively in outbound trips. However, figures for Switzerland and Norway, who are not Euro zone countries were good and benefited from high exchange rates and saw 10% and 6% increases in outbound travel. Europe overall, is still a destination much sort after by international travellers with Spain, Germany and many Central and Eastern European countries seeing 5%+ increases in international visitors from Europe and overseas. Europe proved a popular travel destination with Americans for example due to currency exchange rates. As with all ups and downs there are winners and losers and nothing stays the same. It gives us the opportunity to become better, more focused or more diverse and open with our tourism products. As one door closes another one opens and tourism is an industry that has proved to be very strong against the toughest of situations. â–  12

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Mek ong R i v er, V i et nam .

Asian News

VIETNAM REACHING TARGET FOR FOREIGN TOURISTS

The number of foreign tourists visiting Vietnam to date has reached 5.35 million; a rise of 11.2 % year on year. The aim is to end the year with 6.5 million foreign tourists. Most of these visitors arrived by air, but a growing number are arriving by sea with 60,000 arrivals; double that from the beginning of the year. Most tourists came from; Republic of Korea 590,000 arrivals, up 35% from the previous year, Japan 475,000 arrivals, up 23%, Taiwan 349,000 arrivals, up 18.1% and Malaysia 233,000 arrivals, up 24.6%.

MANDARIN

ORIENTAL

TARGETS

EUROPE

Mandarin Oriental is looking to purchase the freehold of the building that houses the Mandarin Oriental, Paris and two prime street front retail units for Euro€290 (UK£235) million. The group has paid a Euro€10 (UK£8.10) million deposit in advance to secure the option, which is open until mid February 2013. Mandarin Oriental currently has a 12-year lease on the hotel, which started in April 2011. Jardine Strategic Holdings Limited, which holds a 73.7% interest in Mandarin Oriental International Limited, has given the deal a favourable vote. The property is located on the prestigious Rue St Honoré, within walking distance of many of the city’s famous cultural attractions and world class retail outlets.

ASIA’S 1

ST

WINTER IN VENICE MAKES IN MACAO

The Venetian Macao proudly launched ‘Winter in Venice’, the biggest holiday carnival in Macao and a 1st in Asia. From now until 13 January, 2013, The Venetian Macao will be transformed into a majestic winter wonderland, with 8 weeks of celebrations and festivities throughout the integrated resort. Supported by the Macau Government Tourist Office, Winter in Venice will be Macao’s most entertaining seasonal event, and features one of the world’s largest architectural 3D video mapping projects ever created, the spectacular 3D light and sound show, ‘The Magic of the Seasons.’ The dazzling holiday light show, which is made possible by innovative digital video mapping technology, spans over 4,000sq.m and takes spectators on a journey themed on the four seasons. Images are projected onto The Venetian Macao’s façade, creating a stunning visual experience. Night-time gondola rides in the outdoor lagoon during weekends are a great option for viewing the stunning visuals. The Venetian’s front exterior has been decorated in winter themes reminiscent of the city of Venice. One of Macao’s biggest outdoor Christmas trees towers elegantly over the lagoon area. Surrounded by holiday lights and seasonal décor, guests can try skating outdoors at the first and only synthetic ice-skating rink on the Cotai Strip. Guests can also

visit the Giant Snow Globe and the Giant Christmas Music Box, featuring a sleigh and twirling ballerina. Winter in Venice was successfully first introduced at The Venetian and The Palazzo in Las Vegas last Christmas. Swan Lake on Ice debuts at the Venetian Theatre and is performed by the Moscow-based Imperial Ice Stars and its cast of professional Olympic, World, European and National Championship ice skaters. AEC DELAYED FOR 12 MONTHS ASEAN leaders have decided to delay the launch of the ASEAN Economic Community (AEC) for 12 months from Jan 1 to Dec 31, 2015 to prepare the necessary visa regulations among others subjects. ASEAN comprises the 10 countries of Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Viet Nam. SINGAPORE CHRISTMAS EXPERIENCE The yearend festive extravaganza in Singapore will bring together a month-long programme of interactive activities, retail promotions and events. Singapore’s much-loved ‘Christmas in the Tropics’ returns from 17 November 2012 to 6 January 2013. Locals and visitors alike will be able to look forward to favourites such as the annual Christmas light-ups and a myriad of lifestyle activities and retail promotions, as well as exciting new shows and event highlights to celebrate the yuletide season in style. This year, the Orchard Road, Sentosa HarbourFront and Marina Bay precincts will each feature distinctive Christmas programmes. PROMOTING TAIWAN M.I.C.E The Ministry of Economic Affairs' Bureau of Foreign Trade (BOFT) Taiwan M.I.C.E Advancement Program has aimed to promote the MEET TAIWAN brand overseas. Meanwhile, at home, the project develops local talent, assists in attracting international conferences and exhibitions to Taiwan, and subsidises M.I.C.E activities. Gradually, BOFT is encouraging Taiwan's M.I.C.E industry to become more mature and robust. One by one, Taipei, Kaohsiung, Hsinchu, and Hualien have made their way on to the ICCA destination rankings. These great achievements have encouraged local governments to invest additional resources in the M.I.C.E industry to reap the benefits of the increased business opportunity.

CHENGDU MOUNTAIN TOURISM DESTINATION The city of Chengdu has signed with France to create an international mountain tourist destination; Chengdu Longmen Mountain and Xiling Snow Mountain Scenic Spot. The area is already booming in mountain tourism and sports facilities. France is a leading nation in mountain tourism and therefore can assist with the expansion of the new project. The French will undertake to construct the ski and mountain sports facilities and traffic cableway. 13

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Asian News

TOURISM AUSTRALIA AND CHINA EASTERN AIRLINES SIGN DEAL

Tourism Australia has signed a major aviation marketing deal in China which will see nearly Euro€7.2 (UK£5.8) million invested over the next 3 years with China Eastern Airlines. Under the agreement the 2 parties will each contribute Euro€3.4 (UK£2.8) million towards joint marketing initiatives. The deal will also see China Eastern providing flights to support travel industry famils, trade shows and media trips to promote inbound travel to Australia. China Eastern is one of China’s ‘big three’ air transport companies with a global network serving 993 destinations, including a global route network covering Chinese domestic and international destinations connecting Asia, Europe, the Americas and the Asia Pacific. China had now overtaken the United Kingdom as Australia's 2nd largest inbound market by volume, and remained the most economically valuable, worth close to Euro€3.2, (UK£2.6) billion annually. With over 600,000 Chinese visitors visiting Australia each year, large aviation partnerships with China’s leading airlines, such as China Eastern, remain critical for Australia to tap into the country's enormous tourism potential, expand people to people relations and achieve long term success for the industry. China Eastern Airlines currently operates 16 flights per week to Australia: daily services to both Sydney and Melbourne and a new, recently commenced twoper-week direct service to Cairns. This will increase to 18 weekly flights from mid December, when the airline's daily Sydney services (7 per week) are increased to 9 flights per week. Australia is top of the destination wish list for Chinese travellers for long haul travel. Australia offers what the Chinese target customer wants - nature and laid back lifestyle with the comforts of a developed country. Total Chinese arrivals to Australia grew 17% for the year ending September 2012, and the past 12 months has seen the total Chinese inbound market grow to a record 606,000 visitors. THAI TOURISTS FLOCK TO CAMBODIA In 2012, the number of Thai tourists visiting Cambodia has doubled in the first 6 months compared to the same period last year. Almost 92,000 Thai’s visited Cambodia, an increase from 48,000, or a 90% jump from the same period last year. Even more tourists from Laos visited Cambodia in the same period, with 107,000 tourists; an 87% rise on the first half of 2011. Cambodia aims to reach its target of 3.4 million foreign tourists in 2012, especially as the last quarter of the year is high season for the tourism industry in Southeast Asia. Cambodia recorded 2.85 million foreigners, almost half of them from other Southeast Asian countries, visiting the country in the first 10 months, 540,000 more than last year; nearly a 24% increase. Tourists from other members of the Association of Southeast Asian Nations accounted for 1.2 million visitors in the period, an increase of 36%. Tourists from the European Union were up

11% at 467,452. This is attributed to more flights linking Cambodia with Europe. Last year 3.1 million foreign visitors visited Cambodia, about 105,000 were from Thailand. GERMANY TARGETS CAMBODIA Germany is encouraging investors and tourists to look to Cambodia for stronger bilateral links. Following mutual meetings of the two countries the aim was to expand and strengthen GermanCambodian relations, especially as Cambodia has seen rapid development in recent years and with Germany’s support in trade, investment and tourism, it would boost the country’s economic growth. Germany is one of Cambodia's foreign donors, but there is little investment from Germany, a situation which aims to change as a result of these meetings. In 2012 from January to March, Cambodia received 26,890 German visitors, up 9% from 24,660 in the same period in 2011. GLOBAL TOURISM LOOKS TO ASIA Asia continues to be a huge growth market in global tourism. In 2012 the number of outbound trips from Asia has already risen by 7% with the majority of travellers coming from China and Japan. Both countries have seen outbound tourism grow in double figures. From January to June, the number of outbound trips from China grew by 20%, while Japan saw growth of 13.7% for the first 9 months of the year. Outbound travel from South Korea rose by 6.7%, while India, Thailand, Malaysia and Singapore saw less than 5% growth. Only Indonesia and the Philippines see growth of over 10%. The outlook for most Asian markets is positive, with the global financial crisis not impacting too much on travel plans. With steady growth in many countries confidence shows that in 2013, 29% of Asians plan to travel more. Overall, forecasts for outbound travel from Asia will grow by 6%. Following the tsunami and earthquake, Japan has recovered well. In 2013, 28% of Japanese travellers said the financial crisis would affect their travel plans, while 21% expect to travel more in 2013 and 54% plan to travel the same amount. Overall, outbound travel in 2013 from Japan is expected to grow by 3%. China remains Asia strongest market with 38% planning to travel more in 2012. 49% would travel the same amount. Outbound travel from China is forecast to grow by 12%. South Korean however may see a decrease in demand as will Taiwan.

VIETNAM

TARGETS

AUSTRALIAN

TOURISTS

Australia is to be a key target market for tourists for Vietnam from now until 2020, as part of the Vietnam Tourism Development Strategy with its vision towards 2030. The promotions started in Melbourne and Sydney with an introduction to Vietnam’s hospitality industry, introducing the country’s cultural identities, people and places of interest as well as visa application procedures. The well attended events saw the Australian public, press, and travel and tourism companies all show interest. In 2011, 290,000 Australians visited Vietnam, placing them 7th in terms of the largest number of visitors to the country. ■ 14

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TOURISM AROUND THE WORLD MONTHLY

环 球 旅 游 全 球 电 子 新 闻 月刊 全球每月为差旅、旅游业、会议、刺激、会议和陈列

Your

global news for travel, tourism, m.i.c.e. and exhibitions

Your international media exposure to expand your exhibition promotion and news, attract more exhibitors, buyers and visitors then talk to… TOURISM AROUND THE WORLD MONTHLY.

TOURISM AROUND THE WORLD MONTHLY is proud to be the global media support for many emerging and leading international travel, tourism, m.i.c.e exhibitions from around the world. BITE, CGITE, CITF, China ITE & ITE MICE Hong Kong, China ITB Berlin, Germany Moscow MICE Forum, Russia ATF, Laos ITE HCMC, Vietnam CULTOUR, Mexico MITM, Panama World Travel Fair, China Myanmar Tourism Hospitality Summit, Myanmar/Burma.

Established in 1997, today it reaches thousands of international travel trade professionals across all industry of the broad tourism and m.i.c.e sectors around the world.

www.tourismaroundtheworld.co.uk 15

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Exhibitions News

5th EDITION OF CULTOURFAIR IN GUADALAJARA, MEXICO The 5th edition of CULTOURFAIR, International Cultural Travel Fair, will take place in the city of

Guadalajara, Mexico from 5-7 June 2013, sponsored by Guadalajara’s Convention Bureau. Guadalajara has already been twice the sponsoring venue of another GSAR Marketing’s event, since they hosted MITM Americas in 2000 and 2005, so they are aware of the benefits and big promotion that the fair brings to the destination. Being Mexico’s 2nd important city, Guadalajara is a perfect venue for CULTOURFAIR, not only because of its cultural richness known worldwide, but also because it is easily reachable from many cities in the world. The last CULTOURFAIR notarised evaluation made by the exhibiting companies, noticed the quality of its attending buyers and as an ideal forum to seek and obtain potential business. This is an assurance that the next edition in Guadalajara will be a success as well. THE MEETINGS SHOW UK The Meetings Show UK has commissioned independent, detailed research into the many different sectors of the meetings industry. The results will offer long term benefits to the industry and help shape the Meetings Show UK’s education programme. The research will pinpoint the topics of interest to key visitor sectors and ensure the education programme delivers compelling content, specific to these visitor types. The research will be undertaken over the next few months. The Meetings Show UK is the UK's only hosted buyer led show for the meetings industry and will bring in more than 4,500 visitors, including 1,500 plus hosted buyers from corporates, agencies, associations, charities and the public sector. It's a show organised by meeting professionals, for meeting professionals. The Meetings Show UK's inaugural event will take place 9-11 July, 2013 at Olympia, London.

PATA TRAVEL MART 2013 - CHENGDU, CHINA PATA has confirmed that the PATA Travel Mart 2013 will take place from 25-27 September 2013 at Century City New International Convention & Exhibition Centre, Chengdu in Sichuan province, China. Alongside the Mart, the PATA Board Meeting will be held 27-29 September at the InterContinental Hotel in Chengdu. Chengdu is one of the fastest growing destinations and source markets in China. The Mart makes it easy for buyers and sellers to build their Asia Pacific travel businesses. Chengdu has been acclaimed as a leading tourism city by the UNWTO and the CNTA, and is increasingly popular with the MICE sector. The PATA Travel Mart 2013 will be co-hosted by Chengdu Municipal People’s Government and supported by Chengdu Municipal Tourism Administration, Chengdu Municipal Bureau of Exposition, and Chengdu Culture & Tourism Development Group.

OVER 1,000 EXHIBITORS TO ATTEND ATF 2013 IN LAOS Over 1,000 exhibitors from across ASEAN have booked more than 460 booths at ATF Travex 2013. This strong exhibitor line-up, which is 40% larger than the previous ATF Travex showcase, represents a wide range of diverse products and services from the 10 ASEAN countries. The exhibition boasts 75 corporate booths, the highest number achieved by the event so far. With new exhibitors comprising 35% this year and strong booth takeup from returning exhibitors, ATF Travex consolidates its position as one of the leading travel trade events in the region. Host country Laos participates with its largest ever contingent at ATF and aims to meet and create

relationships with buyers and the international and regional media. International media registrations have hit the 170 mark. With tourism still in its infancy, Laos is constantly improving its service standards in the industry by starting to classify hotels and guesthouses and actively promoting Community Based Tourism in order to improve the standard of living in remote areas. The country is delighted to be able to host the ATF Travex in order to show delegates the beauty of Laos through the pre-show city tours and post-show tours. In keeping with the ASEAN region’s consistent efforts to promote sustainable tourism, the theme for ATC 2013 is ‘Road Map for ASEAN: Fostering Sustainable Growth, Promoting Eco Tourism.’ The 2013 Travex runs from 22-24 January 2013, at the Laos International Trade Exhibition and Convention Centre (Laos ITECC).

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Exhibitions News

REED TRAVEL EXHIBITIONS LAUNCHES ILTM JAPAN

With the success of ILTM Americas, Reed Travel Exhibitions, organiser of the International Luxury Travel Market (ILTM), ILTM Asia and ILTM Africa, have announced the launch of ILTM Japan to take place from 11 13 March 2013 in Kyoto, Japan. Japan is home to the 2nd largest population of high-net worth individuals after the United States. In response to industry demand, ILTM Japan is a niche event created to give international exhibitors the opportunity to meet with high end luxury travel agents, planners and tour operators to reach high-spending Japanese luxury travellers. Every buyer and supplier invited to ILTM Japan will be accredited for participation; 50 of each approx. will take part in pre-scheduled 1-2-1 appointments. Japan is known as being one of Asia’s largest outbound travel markets, spending Euro€21 (UK£17) billion in 2011.

ITE & MICE HONG KONG 2013 - SERVICES FACILITATING EXHIBITORS MAKE B2B CONTACTS Held annually in Hong Kong, ITE & MICE covers also mainland China geographically. By having separate promotions and days for trade and public visitors, ITE & MICE is well attended by the regional travel trade, MICE and corporations and Hong Kong’s affluent FIT. There are over 12,000 visitors in the 2 trade days, with 20% from China particularly from Guangdong, and some 70% from Hong Kong. Among them 5,700 are from travel agents, 3,200 from MICE and corporations and around 200 hosted and registered buyers. Exhibitors can meet the buyers and visitors in their stands, but to better ensure results, the organisers have launched some services to facilitate exhibitors making B2B contacts. Exhibitors can also use the password-enabled online system to make directly Pre-Appointments with its buyer’s weeks before our Expo opens. In fact, this system is also available to its buyers who are required to fulfil certain quotas. For the first time in 2012, the event launched successfully a new service of Business Matching, each session of which lasted for about 45-60 minutes, and present were around 30 buyers and a similar number of sellers. While buyers remained in the same seats, the sellers moved from table to table to talk to different buyers. Exhibitors can also rent rooms located inside the exhibition halls, to hold their own trade SEMINAR, for audiences’ convenience and higher visibility. The organisers assist in promoting them, free of charge, through different means including publishing on the trade website which accepts online pre-registrations. The organisers also hold trade seminars on Specific Themes/Topics on subjects such as Cruise, Wellness, Honeymooning & Overseas Wedding, and Incentive Schemes to Outbound MICE etc. Speakers of these themed seminars are often by invitation

only but interested parties can contact the organisers. ITE & MICE 2013, will be held from 13-16 June at the Hong Kong Convention & Exhibition Center, and co-locates Asia’s well established ITE, the 27th International Travel Expo Hong Kong and the 8th MICE Travel Expo. Organised by TKS Exhibition Services Ltd, it is supported by China National Tourism Administration (CNTA), Hong Kong Tourism Board, Hong Kong Travel Industry Council and other travel trade associations in Asia. Additionally, ITE MICE is supported by event industry associations in Hong Kong and neighbouring area. www.itehk.com. MITM AMERICAS – PANAMA The 18th edition of MITM Americas, Meetings and Incentive Travel Market, is taking place in Panama, from 5-7 December, at the beautiful Intercontinental Playa Bonita Hotel. This edition of MITM has had great success in attracting events, conferences and incentive travel organisers from Europe, the United States and Latin America, forcing to close the applications approval period several months before the event. More than 250 participants will be present at MITM from Argentina, Austria, Belgium, Brazil, Canada, Colombia, Costa Rica, Cuba, Curaçao, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Hungary, India, Israel, Italy, Mexico, Netherlands, Panama, Peru, Poland, Portugal, Romania, Russia, Slovakia, Spain Sweden, Switzerland, Thailand, UK and the United States. An estimation of 6,370 individual meetings will be done during the 2 working days, plus the meetings that will be done during the wonderful networking social programme. MITM is sponsored by Panama’s Tourism Authority. The event has a very complete official social programme, starting on 5th December with the welcome ceremony on board a ship cruise through the Panama Canal with entertainment on board.

SMOOTH SAILING AS BOAT SHOW COMES HOME After nearly 20 years, the Brisbane Boat Show will again be hosted in its original home in 2013, the RNA Showgrounds, to take advantage of the new world class Royal International Convention Centre (RICC). More than 20,000 people are expected to visit the convention centre for the 4 day event from 5-8 September 2013. The show will be exhibited across 19,000sq.m of indoor and outdoor space, including both levels of the 5* RICC. It is RICC’s 3rd major event recently secured ready for its opening year. RICC is the only convention centre under construction in Australia and has already secured more than a quarter of its projected bookings, including 2 major international conferences. The RNA Showground is Brisbane’s biggest indoor / outdoor events venue and attracts on average close to a million visitors a year. ■

global news for tourism, m.i.c.e & exhibitions 17

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S hwe dago n T em pl e, Ya ngon, Mya nm ar

The South Asian country of Myanmar or Burma as it used to be called is the new hot spot for the international tourism market. A steady and ever growing flow of business and leisure passengers has been on the increase over the past few years and as a by Dimitri Laspas - publisher result, a number of international airlines are taking note and have started several new routes into the country as well re-establishing old ones. It is the Myanmar government’s materplan for its tourism industry to place it on the international tourism map and to become one of the top South Asean tourism destinations in the coming years. With this aim, already the economy is opening up with invitations to foreign investors to come to the country. As a result, a Tourism and Hospitality Summit is to take place from 26-28 February 2013 to support this aim. Being held at the Traders Hotel in Yangon, the event will promote the varied tourism products and potential of Myanmar as a top tourism destination. The event is being organised by the Union of Myanmar Tourism Association and the Singapore based Sphere Conferences (a subsidiary of Singapore Press Holdings). The summit is a gateway for investors, owners, developers and operators of hospitality and tourism products to explore, evaluate and capitalise on the opportunities available in Asia’s last frontier. The conference will highlights face to face meeting with government officials, associations and industry leaders, where they will be able to gain firsthand knowledge about Myanmar’s tourism masterplan and identify business opportunities. With Myanmar economy is opening up to foreign investors and with expected GDP growth of between 7-8%, the future of the industry is looking very positive. If more proof was needed of tourist expansion then take a look at the demands on the river cruises from Bagan to Mandalay. Plans to increase the length of the current jetty are necessary in order to accommodate more cruise boats. From January to August 2012, 12,596 tourists visited Mandalay, an increase from 5,908 tourists in 2011. At present about 6 cruises operate a daily service during the tourist season, with as many as 20 boats using the port at one time. The river cruise is a Myanmar highlight as it takes in the scenic area of Sagaing Hill and the Yandabo village. Most river cruise tourists are from the US, Germany, France, Italy, Spain, Japan and South Korea. In addition, the government’s new responsible tourism policy is to get its final approval, with the aim of being the foundation of a tourism master plan for the country. It has 9 key factors including spreading the benefits of tourism broadly, integrating the industry into national development

MAKING MYANMAR A TOURISM MAGNET

plans, maintaining cultural diversity and authenticity, conversing the environment, training the local workforce and minimising unethical practises. The policy was drawn up after the consultation of over 350 public and private sector stakeholders who were located across the entire country in order to get a complete picture. Already Myanmar’s domestic and international markets have both shown rapid growth since 2008 with international passenger numbers nearly doubling through the main gateway of the capital city of Yangon over the last 4 years. With the huge potential size of the Myanmar market, the recent growth represents just the tip of the iceberg. Until now, Bangkok, Kuala Lumpur and Singapore have been the main gateways for long-haul traffic into and out of Myanmar. As Myanmar opens up more, a large increase of business and leisure long-haul traffic is expected from Europe, Middle East, Africa and the Americas. With regional airlines such as Singapore Airlines, AirAsia and Korean Air starting routes, the increase of passengers for business and leisure will be a great boost for the local economy, for the local tourism industry, and for the people of Myanmar looking to travel with more choice to destinations overseas.

D al a , Myanm ar

Singapore Airlines has begun daily services to Yangon to cater to rapidly growing demand for travel to Myanmar. The airline will take over 7 flights from its regional subsidiary SilkAir, which operates 16 flights a week to Yangon from Singapore, and use a larger 323-seat Boeing 777-200 aircraft on the flights. The change will increase weekly seat capacity by 55%, because SilkAir uses smaller Airbus A320s on the route. It will be the first time the Singapore Airlines serves Myanmar directly. Both Singapore Airlines and SilkAir are constantly looking at new market opportunities and the launch of Singapore Airlines services enables it to quickly meet the growing demand for travel to this increasingly popular destination.

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K anda wg yi Lak e, Yang on, M yan m ar

THAI’s budget airline, AirAsia has launched a 4 times-aweek service between Bangkok and Mandalay as well as a 3rd BangkokYangon daily flight. Thai AirAsia plans to launch international flights to Bagan and Nay Pyi Taw before the by Dimitri Laspas - publisher 2013 Southeast Asian Games. In addition, Korean Air has launched direct flight services between Seoul Incheon and Yangon international airports due to increased business. Further afield, Qatar Airlines have also seen the potential of the Myanmar market and have restarted its flights to Myanmar after a 4 year absence with the launch of scheduled services to Yangon. The flights on the Doha – Yangon route will provide customers with more travel options and greater choice of connections to over 90 destinations served by Qatar Airways across Europe, Middle East, Africa and The Americas. The route will use an Airbus A319 aircraft in a two-class configuration featuring 8 seats in Business and 102 seats in Economy. Yangon was the airlines 10th gateway in the ASEAN region and the re-establishment of the route is expected to become a huge success. In order to support the growing demand of passengers and airlines, the priority for the Myanmar government is to quickly upgrade its airport facilities. Once at an international standard, Myanmar will see many more international airlines start new routes into the country. Mandalay airport is a big enough airport, but needs to expand its ground handling capacity immediately. If more daily international and regional flights start new routes or increase present routes, the airport will urgently need more facilities like restaurants, cafes, shops and duty free shops as well as better transportation services to the city and beyond as well as more hotels. Myanmar is a new tourist attraction and a lot of people want to visit it. Myanmar will soon become a very good tourism market in Southeast Asia. There are a lot of tourists coming to Thailand and many of them want to visit Myanmar and take a short connecting flight. The country’s airport capacity and facilities are vital to its future expansion as a tourism destination. Many airlines will shortly wish to fly to many other regions of the country and not only to the capital Yangon, which will mean all these regional airports will also need the necessary upgrades in order to support the increase in arrivals and departures. The steady and positive efforts of both the public and private sectors of the Myanmar tourism industry are already having a great effect and with further amelioration of the airports will ultimately help to grow the tourism industry of Myanmar.

MAKING MYANMAR A TOURISM MAGNET

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December 2012 Edition