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“As more vineyards and wineries seek sustainability certification, word spreads and these beneficial practices become the norm.” —STEVE LOHR

Q&A with CEO Steve Lohr J. Lohr is a leader in California’s sustainability certification movement, and you personally volunteer time to this cause. Why is this a priority for you? It’s important

for everyone to know how hard California vineyards and wineries work to advance what we call the “Three Es” of sustainability: Environment, Social Equity, and Economics. Groups such as the California Sustainable Winegrowing Alliance (which I chair), the Vineyard Team (SIP), and the Lodi Winegrape Commission (Lodi Rules) share best sustainable business practices that benefit their members and the public. As more vineyards and wineries seek sustainability certification, word spreads and these beneficial practices become the norm. What should it mean to consumers when a vineyard and/or winery is certified sustainable? When a vineyard or winery is

focusing its resources to the point where it can be certified sustainable, chances are that it is also looking at many other details that will lead to higher quality grapes and more flavorful wines.

WHAT TO BUY

DON’T MISS J. LOHR WINE CLUBS FOR FIRST ACCESS TO WINES & EVENTS

’17 Arroyo Vista Chardonnay Lemon cream, brioche, white flowers $25 ’16 Hilltop Cabernet Sauvignon Black plum, violet, tobacco, cocoa $35 ’17 Estates Seven Oaks Cabernet Sauvignon Black cherry, hazelnut, dark chocolate $17

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You travel quite a bit on behalf of the winery. What do you tell people about California’s Central Coast as a winegrowing region and J. Lohr Vineyards & Wines in particular? I say that California’s Central

Coast is quite simply a winegrower’s and consumer’s paradise. Whether you’re looking for Burgundian varieties from Monterey County and San Luis Obispo, Bordeaux and Rhône varieties from Paso Robles, or a mixture of the above from Santa Barbara County, you can find whatever you want on the Central Coast. At J. Lohr, we focus on producing consistently flavorful wines with good value, while providing thought and financial leadership on big picture items such as the establishment of Paso Robles’ subappellations, water issues on the Central Coast, and building world-class wineries and sensory labs at UC Davis and soon to be Cal Poly San Luis Obispo.

Profile for Touring & Tasting Marketing and Media

Crush-Worthy Escapes — Touring & Tasting Harvest 2019