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C E N T R A L C O A S T, C A L I F O R N I A

J. LOHR VINEYARDS & WINES TASTING PASO ROBLES 6169 Airport Rd; Open daily 10–5 | SAN JOSE 1000 Lenzen Ave; Open daily 10–5

TOP: The Paso Robles Wine Center; BOTTOM: Guests relax and enjoy the wines at their own pace; FAR RIGHT: J. Lohr’s Shotwell Vineyard; FAR RIGHT TOP: CEO Steve Lohr

Central Coast winegrowing pioneer who realized the inherent potential of two very different regions, about 75 miles apart. In the early 1970s, Jerry saw ideal conditions for producing Chardonnay in the cool, windy climate of Monterey County’s Arroyo Seco district and in the 1980s, he recognized Paso Robles as the next frontier for growing exceptional Cabernet Sauvignon. Today, the J. Lohr Estates Seven Oaks Cabernet is one of the country’s best-known red wines. But the Lohr family never rests on their laurels. In honor of Jerry’s 80th birthday, the winery introduced J. Lohr Signature—a luxury class

Cabernet Sauvignon. The flagship J. Lohr Hilltop Cabernet Sauvignon is Paso Robles in a glass. The lone Napa Valley entry, the rare Carol’s Vineyard Cabernet, benefits the National Breast Cancer Foundation. And a trio of Bordeaux-style blends—Cuvée PAU, Cuvée St. E, and Cuvée POM—are favorites among critics. What’s next? Happily, the second generation: Steve, Cynthia, and Lawrence Lohr grew up in the family business and work daily alongside Jerry. This second generation’s experience and passion ensures that one of California’s historic, best-known labels is in good hands—today and in the future.



Profile for Touring & Tasting Marketing and Media

Crush-Worthy Escapes — Touring & Tasting Harvest 2019