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JAMAICA EPICUREAN ESCAPE 2013

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TABLE OF CONTENTS EVENT OVERVIEW ACTIVITIES OUR TARGET MARKETING INITIATIVES SPONSORSHIP OPPORTUNITIES CORPORATE SPONSORS NAMING RIGHTS SPONSORS WINE, SPIRITS & BEERS EXPO COMPETITION SPONSORS ATERNATIVE OPTIONS FOOD STATIONS

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Copyright © 2013 Jamaica Epicurean Escape All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the Jamaica Epicurean Escape.

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JAMAICA EPICUREAN ESCAPE 2013


A PEEK AT 2012

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EVENT OVERVIEW The Jamaica Epicurean Escape is an annual event that celebrates excellence in Jamaica’s food, music and culture. This two-day event showcases the most celebrated chefs in Jamaica along with the young and upcoming who have stood out among the rest in their field. It infuses the food culture with that of music, art and craft creating a unique family .

ECNONOMIC IMPACT: The scope of the festival to impact the local and national economy is unequalled, as it creates the opportunity for rentals and sales of equipment and services in the event industry that is unequalled. In its first year the event injected over $25,000,000 into the food, beverage and event services industries by virtue of products and services that had to be used at the event.

GRIZZLY’ PLANTATION COVE: The ideal location for such an event. It provides the relevant infrastructure, security, parking and some of the most picturesque and beautiful surroundings in Jamaica. Its position in the centre of the North Coast on the highway makes it easily accessible from one end of the island to another. Additionally, it is only minutes away from over 6,000 rooms to accommodate tourists. The Jamaica Epicurean Escape will now be one of four official events presented by Grizzly’s Plantation Cove. As such it has gained a permanent home fully equipped with needed infrastructure which in turn will reduce costs, and will also allow it to be included in the year round marketing activities of the Cove.

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FEATURED GUESTS: In 2012 the Festival featured some of Jamaica’s finest including Chef Ravi Anne, Chef Dennis McIntosh, Chef Theo Smith, Chef Daniel Schwietzer, Chef Christopher Evans and many more. Artists included Sharon Fox-Mould, Phillip Supersaad, among others and our performers included Tessanne Chin, Chronixx, and Pluto Shervington to name a few. Our International guests included Chef Ted Reader from Canada, Chef Pamela from Panama, and our special guest performer was the legendary Ms. Patti Labelle. In 2013 we expect to feature even more Jamaican and International celebrity chefs and we plan to extend our offering of international menus as well as offer an even wider variety of Jamaican Gourmet food. We expect to announce our line-up of chefs, artists, and performers by August.

DATE:

NOVEMBER 2 & 3, 2013

LOCATION:

GRIZZLY’S PLANTATION COVE, PRIORY, ST ANN (FORMERLY RICHMOND ESTATE)

FOUNDED:

DECEMBER 2012

MISSION:

A CELEBRATION OF EXCELLENCE IN JAMAICA’S FOOD, MUSIC AND CULTURE

JAMAICA EPICUREAN ESCAPE 2013


ACTIVITIES SPECIAL ACTIVITIES: We have designed an enhanced programme for 2013. Our main presentation will again feature over 40 chefs and food stations showcasing Jamaican, International and Fusion menus. One major difference in 2013 is that while we will still offer an Ultra VIP experience option, the majority of food stations will be accessible to both VIP and general patrons thus allowing everyone to have a truly epicurean experience.

focus in the area. Once again we will interweave the cultural and traditional with the modern and contemporary. Jamaica Epicurean Escape will be used as a platform to showcase young and upcoming talent and will also showcase established performers.

GLOBAL RIDDIMS: A showcase concert series for the Grizzly’s Plantation Cove Venue will be launched at The Jamaican Epicurean Escape

THE GRAND FEAST:

CHEF DEMONSTRATIONS:

One new element will be our Grand Feast which will feature a dinein seated restaurant in which we will offer a formal five-course meal exquisitely prepared by a cadre of top-class chefs. The Grand Feast will take place between 4pm to 7 pm each day. Tickets will be sold separately for this activity however persons who wish to enjoy this experience will be able to purchase a package ticket or a limited number of upgrades will be available on-site.

The Chef demos of 2012 were well received and this has encouraged us to place a greater emphasis on these activities which will be promoted well in advance as highlights of the days’ events.

JEE EXPO: A mini Expo featuring catering and banqueting supplies will be added to the experience. This will allow patrons to peruse professional and state-of-the-art equipment and supplies relating to the culinary industry. It will offer exhibitors a very key and prime target market at a time of year that persons are preparing to spend for the Christmas season.

JEE ON SHOW: The excellent reviews received regarding our entertainment and concert performances in 2012 has encouraged us to place more

JAMAICA EPICUREAN ESCAPE 2013

SEMINARS: The seminars held in 2012 were also a hit with patrons and so will also be given more prominence in our advertising and promotions. Schedules will be promoted in all advertising as well as on our website and other digital affiliations.

YOUTH VILLAGE: This area was so popular in 2012 that parents could not get their children to leave. Professionally staffed and run by Rainbowland, the youth village provided a fun-filled secure environment for children to relax and play. They even had visits by celebrities Tony the Tiger and the Pillbury Doughboy. The Youth Village will definitely be repeated in 2013 and with enhanced features. Also to be managed by Rainbowland.

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OUR TARGET DEMOGRAPHICS:

PATRON PROFILES

The Jamaica Epicurean Escape is a family event and one that caters to a variety of groups. The 3,000 + attendees in 2012 did reflect our target market and based on our analysis fell into the following categories:

The Jamaica Epicurean Escape seeks to attract the following types of persons:

50% were from the St Ann and other North Coast regions and 50% from Kingston and St Andrew

Foodies Young professionals Music lovers

10% were tourists

Tourists on the island

Average age was between 25 to 45 years

Foreigners who love Jamaican food and culture

30% of them brought their children

Jamaicans living abroad

70% were from the upper-middle to upper income brackets

Cruise Ship passengers

80% had the minimum of high school education

Trendsetters and socialites

Average number in party was 3 persons

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JAMAICA EPICUREAN ESCAPE 2013


MARKETING INITIATIVES The Festival has tremendous support from the media. The official newspaper, The Gleaner invested over $4 million in placed advertising comprising of mainly full page and half page ads. In addition a supplement was produced by them which was a dedicated advertising and informational piece for the event. A series of articles were released at least once per week for over nine weeks. This print advertising was supported by over $2 million in radio commercials which included the major radio stations such as the RJR Group, Zip FM, Kool FM, MegaJamz and Power 106. Over $3million of television advertising was done featuring 30 second commercials interspersed with promotional videos from our featured chefs. In addition to the commercials we released a six (6) part series of 30 minute videos which were produced specifically for the event and which promoted our chefs, special activities as well as some of our sponsors. These were shown on CVM TV, FLOW, HYPE and RETV. We also uploaded them to You Tube. Our marketing plan in 2013 will mirror and in some cases better this effort with enhancements in specific areas including:

DIGITAL MEDIA:

PUBLIC RELATIONS A comprehensive public relations programme was mounted that included media relations, promotions radio and television interviews, and press releases. In 2013 a full community outreach programme will be added, especially in St Ann and surrounding area targeting residents, schools, associations such as the JHTA, the homecoming association, and so on. We also plan to host a community event in the main town of Ocho Rios which will serve to involve the local restaurants and bars.

TRAVEL MARKET Marketing efforts will specifically target consumers that are interested in food and travel and therefore a concentrated push will be done at the Jamaican Diaspora in the United States, Canada and the UK. Efforts will also be made to attract Caribbean nationals in particular from Trinidad, Barbados, Antigua, St Lucia, Grand Cayman and Nassau. Effort will include cooperation with Hotels, Travel agents and tour operators, The US and Canada college market, Food magazines and networks, Travel bloggers, Food Bloggers, The JTB

A dynamic and strategic digital tactical plan will include: Facebook Twitter You Tube Bloggradio Blogger interactions Jamaicaepicureanescape.com Website banners wand more

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SPONSORSHIP OPPORTUNITIES The Jamaica Epicurean Escape offers sponsors the opportunity to have one-on-one interaction with both local and visiting food lovers, celebrity chefs, media, restaurant and hotel owners, corporate executives and more. Sponsors have the opportunity to customize their exposure dependent on their specific needs and their level of sponsorship. The Festival strives to create relationships that are win-win and aims to develop long term partnership opportunities.

SPONSORSHIP LEVELS CORPORATE SPONSORS These will fall into one of the following categories: Signature, Epicurean, Gourmet, Foodie. Sponsorship investments range from US$5,000, to US$50,000 in either cash, kind or a combination of both.

HOTEL SPONSORS Hotel sponsorship are available to hotels that offer rooms for the Festivals guests VIPs, chefs, media and staff. There are three levels of hotel sponsorship: 3 star, 4 star and 5 star ranging from US$5,000 to US$20,000

NAMING RIGHTS SPONSORS These sponsorships are provided to cash sponsors only or to those companies whose values have direct relationship in executing the specific areas involved. They range from US$2,000 to US$20,000 depending on the specific activity or area that is being sponsored. The Naming Rights sponsors name/brand and logo will be associated with everything involving the area/activity

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sponsored. This includes incorporating the branding/logo in the dĂŠcor, documentation, name, signage, promotion and everything else, including planning and execution of the specific area/ activity.

HOSPITALITY SPONSORS Companies may elect to utilize the Festival to entertain special clients, offer incentive rewards to employees or to host members of the executive. The Festival offers Corporates Suites which can be purchased for the period where their guests can be hosted in comfort. Benefits for this level of investment comes in the form of booth structures and tickets into the event.

THESE BENEFITS APPLY TO ALL CORPORATE AND NAMING RIGHTS SPONSORS

LOGO/ BRAND INCLUSION ON: RADIO AND TV ADVERTISING PRINT ADVERTISING SOCIAL MEDIA PROMOTIONS (FACEBOOK , TWITTER) PRESS RELEASES WEBSITE WITH HYPERLINK RIGHTS TO: ON-SITE PROMOTION ON-SITE BRANDING ON-STAGE MENTIONS PRODUCT SAMPLING AT EVENT COMPLIMENTARY TICKETS UP TO 25% OF CASH SPONSORSHIP OR 10% OF IN-KIND VALUE.

JAMAICA EPICUREAN ESCAPE 2013


CORPORATE SPONSORS SIGNATURE SPONSOR- US$50,000

EPICUREAN SPONSOR – US$20,000

As the Jamaica Epicurean Escape’s Signature Sponsor this company will be the highest level of sponsorship of the event and will enjoy full association with all aspects of the Festival. The Signature Sponsor will have its name and logo featured in the header of all promotional material along with the Festival Logo creating a premier identity with the event. Other benefits will include:

This is the second highest level of sponsorship which offer benefits that are linked to the entire festival. Their investment will assist in the operational costs of the event and come with the following entitlements:

• Opportunity to place a member on the planning committee of the Festival

• Listing and logo on Festival website as preferred vendor with 50 word description of company

• Press release with Exclusive announcement of partnership with the Festival

• Right to use the event logo in sponsor promotions

• Customized page on the festival website with link to company website

• Sponsor allowed to retail products at event

• Inclusion of logo in the Festival logo for the year of sponsorship. This logo will be used on all correspondence for the Festival and all signage • Full page ad in Festival Magazine (if applicable) • 1,600 square foot booth space • Right to use the event logo in sponsor promotions • Co-branding with Jamaica Epicurean Escape on merchandise and festival souvenir items • Promotional package in Live Stream of event (audio/video commercials, banner rotation, product placement, merchandise opportunities, data collection etc.) • Consumer National Promotion - Sponsor allowed to design promotion with rights to use Jamaica Epicurean Escape • Opportunity to speak at launch • Inclusion by way of interviews, product placement or logo in any television production or feature of the event

• Half page ad in Festival Magazine (if applicable) • 900 square foot booth space

• Banner rotation in Live Stream of event

• Consumer National Promotion - Sponsor allowed to design promotion with rights to use Jamaica Epicurean Escape • Opportunity to speak at launch Gourmet and Foodie Sponsors will help to ensure that we have the necessary food supplies to ensure that sufficient epicurean delights are available for our patrons. Their contribution will go directly into acquiring food and food service equipment and staff for the event. These types of sponsorship are highly suitable for food and food service distribution companies

GOURMET SPONSORS - US$10,000 • Coupon inclusion in full page ad in Festival Magazine (if applicable) • 400 square foot booth space to promote or retail products • Opportunity to create and name signature menus

FOODIE SPONSOR - US$5,000 • Logo inclusion in full page ad in Festival Magazine (if applicable) • 200 square foot booth space to promote or retail products

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NAMING RIGHTS SPONSORS Naming Right sponsors have the opportunity to have their brands or company names linked to specific areas on the venue. They will also be entitled to branding rights in and around the designated areas. There are several areas which offer this opportunity:

CATERING EXPO- US$25,000 The Epicurean Expo will be a new feature for 2013. This will allow companies that specialize in the sales and rental of kitchen equipment and appliances as well as catering supplies to showcase their products. The objective is for this activity to become the premier source to identify the best suppliers in the culinary industry. The company that sponsors this area will have a prime target market of chefs, restaurateurs, hotels and other persons with particular interest in food and food supplies. The area will be housed in a large tent under which various booths showcasing products and services will be housed. The sponsor of this area will receive the following benefits: • Naming Rights for the Expo • Exclusive press release on sponsorship of Expo • At least one radio or television interview • Exclusive rights to: o create a branded entrance o participate in the design and décor of the space in consultation with JEE o give away branded tokens to each guest o provide branded shirts to the JEE representatives working in the expo area o give away product samples and promotional material in the expo o utilize database of all patrons who visit the expo in one mailing • Logo/name inclusion on signage for each booth • Designated square footage in the expo to display sell or promote products\

THE YOUTH VILLAGE – US$20,000 The youth village as it was in 2012, will be a self-contained area where children of all ages can play, eat and learn. A company whose target market is between the ages 4 – 16 could gain major benefits by level of exposure that could be extracted from such a sponsorship. The area allows the opportunity for full brand and product integration with the following specific benefits: • Naming Rights for the Youth Village • On stage mentions • Inclusion in at least one radio or television interview • 400 sq. ft. booth in area to promote products • Opportunity to give away product samples • Exclusive rights to: o Create a branded entrance into the area o branding rights in the area

PLANTATION HOUSE – US$20,000 This will be an air-conditioned, enclosed dine-in restaurant where a full five course meal will be served each evening between 4pm and 7 pm. It will attract the top-end of the social and income brackets and so companies that are seeking to reach these individuals would achieve the most benefits from an association with this area. General benefits will include: • Exclusive rights to: o name the restaurant o develop a branded entrance o to participate in the design and décor of the space in consultation with JEE o give away branded tokens to each guest o to provide branded chef jackets and uniforms for wait staff

Individual businesses who rent or sell catering equipment and supplies are invited to exhibit in the area.

o to utilize database of all patrons who dine at the restaurant for one mailing

Registration Fee: US$700 will offer:

o brand the area

o 100 Sq. ft. space o 1 Table o 2 Chairs o 2 exhibitor wrist band

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o logo on menus • Inclusion in at least one radio or television interview

JAMAICA EPICUREAN ESCAPE 2013


NAMING RIGHTS SPONSORS THE ECO EPICUREAN EXPERIENCE – US$15,000 Jamaica Epicurean Escape has the objective of becoming a fully green event within the next 5 years. In 2012 the Festival started this process by making best efforts to eliminate the use of Styrofoam in the event, as well as implementing recycling and reusing activities. In 2013 this effort will be increased. The company that joins this effort by sponsoring the Eco Epicurean Experience will enjoy several benefits: • Exclusive rights to: o name the central park that will form a major relaxation and rejuvenating centre for the patrons of the festival. o brand in the park o brand on all the recycling bins and receptacles on the grounds o a dedicated press release announcing the Eco Epicurean Experience o provide and brand biodegradable cups and plates to be used at the food stations o provide signage at all food stations encouraging patrons to recycle o provide branded uniforms for our Eco ambassadors o provide flyers, posters and other promotional material relating to the Eco Epicurean Experience

Individual businesses who rent or sell catering equipment and supplies are invited to exhibit in the area. Registration Fee: US$700 will offer: o 100 Sq. ft. space o 1 Table o 2 Chairs o 2 exhibitor wrist band

THE KNOWLEDGE CENTER –US$4,000 In addition to food, and entertainment, the Jamaica Epicurean Escape offers the opportunity for our patrons to learn. Several seminars and demonstrations will be hosted that will feature topics from the intricacies and nuances of different wines to special techniques in preparing different dishes. Our chefs, sommeliers and other experts will share their knowledge over the two days. The company who sponsors this area will receive the following benefits: • Exclusive rights to: • Name the centre • Brand the entrance and the area inside the centre • participate in the design and décor of the area in consultation with JEE • give away branded tokens to each attendee • Opportunity to utilize database of all patrons who attend the seminars for one mailing

• Inclusion in at least one radio or television interview

CELEBRITY KITCHENS- US$4,000

ARTS EMPORIUM – US$5,000

A premier feature of the Jamaica Epicurean Escape is celebrity chef demonstrations on stage. The Festival will have two celebrity kitchens from which various local and international celebrity chefs will demonstrate their special techniques for the audience. The company who sponsors the celebrity kitchens will have the following benefits:

One area that was a hit at Jamaica Epicurean Escape 2012 was out artist village which housed 10 of Jamaica’s finest artists and artisans who presented fine art, jewelry, ceramics and more. 2013 will see an expanded area offering more of the same high quality products. The company who sponsors this area will benefit as follow: • Exclusive rights to: o Name the area o Brand entrance into the area o give away branded tokens to each guest in the area o branding the area o logo on the signage for all booths in the emporium • Inclusion in at least one radio or television interview JAMAICA EPICUREAN ESCAPE 2013

• Exclusive rights to: o Name the celebrity kitchen o brand on stage in the celebrity o give away branded tokens to each attendee of the demo o provide branded chef jackets and chef hats to the celebrity chefs to be worn on stage during the demonstrations o be involved in the décor, design and format of the demonstration • Inclusion in at least one radio or television interview with a celebrity chef

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NAMING RIGHTS SPONSORS MEDIA CENTRE & SOCIAL MEDIA LOUNGE - THE COFFEE VILLAGE The Village will comprise the following elements: US$4,000 The media centre and social media lounge will be the hub of all media activities and social interaction with off-site audience. This area will house our media interviews with celebrity chefs, entertainers, sponsors and other persons of interest. In addition it will be the centre for our live stream to the off-site audience with Twitter and Facebook integration. The company who sponsors this area will have high media visibility at all times during and after the event. Specific benefits will include:

• An exhibition tracing the development of the island’s coffee industry • Individual exhibits by coffee companies • Coffee shop featuring products made with coffee – pastry, beverages, sauces, ice cream, candles, liqueurs etc. • Dedicated chef who will develop unique dishes using coffee • Cookbooks featuring Coffee recipes

• Exclusive rights to: o name the Media Centre and Louge o branding in the physical location o provide branded jackets to the Event Jamaica Epicurean media representatives o be involved in the décor and design of the area • Full promotional package in the live stream

JEE ON SHOW – US$40,000 PER SHOW JEE On Show will feature a musical concert each night of the festival. These will feature top local, and on one night, International artistes. We will also use this opportunity to showcase young and up-coming talent. Companies who wish to align themselves with the promotion of good music may become presenting sponsor for one or both of the concerts. Special benefits will include: Exclusive rights to o Name being included in title of concert

We offer three levels of sponsorship:

THE COFFEE CONNOISSEUR - US$7,500 Benefits: • 400 square foot tent with flooring to display, promote, sample and retail products, within the Coffee Village • Feature on the JEE Website with hyperlink • Logo/brand included in all promotional material • Logo/mention inclusion in radio and TV and print advertising • Rights to do on stage demonstration • Rights to on-site promotions; on-site branding; on-stage mentions • Complimentary tickets up to 25% of cash sponsorship value

o Branding on stage

THE COFFEE GOURMET - US$5,000

o Participate in the design of stage set

Benefits

o Logo on repeater banner for media interviews and Red Carpet photos

• 10 X 20 tent with flooring to display, promote, sample and retail products, within the coffee village

o Designated number of concert-only tickets to use at the company’s discretion (company can use as complimentary for clients or staff or can on-sell at a rate to be agreed upon with the Festival

• Feature on the JEE Website with hyperlink • Logo/brand Included all promotional material • Mention/Logo in radio,TV and print advertising • Rights to on-site promotions; on-site branding; on-stage mentions • Complimentary tickets up to 25% of cash sponsorship value

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JAMAICA EPICUREAN ESCAPE 2013


NAMING RIGHTS SPONSORS THE COFFEE BEAN - US$1,000

EPICUREAN AWARDS – US$15,000

Benefits

The criteria for these awards will try to determine the very best that we have to offer. So categories such as : Best Booth; Best Chef; Best Menu; Best New Food Product; Best New Beverage Product; and so on will be judged. Prizes are to be determined but ideas include, cash, trophies, scholarships, exchange programmes. The company interested in sponsoring this will be integral in the development and design of the activity. Sponsorship level and benefits are fully negotiable based on final design.

• 10 X 10 tent in Coffee village to sample and display products • 2 chairs • 4 complimentary tickets • Rights to do on-site promotions • Mention in release about the Coffee Village

JAMAICA BANKRA – US$10,000 As its name suggests this area will feature a basket of small manufacturers of authentic Jamaican packaged foods that are sold locally and abroad. It will give the opportunity for these producers to showcase and sell their products. All products on show will be utilized in specially developed menus so that our patrons can have a firsthand experience on the taste of the products. The company that chooses to sponsor this area will have the following benefits: • 400 Sq. ft. branded tent to set up as hospitality or promotional area • Exclusive Rights to: • Name the area • Brand the entrance to the Area • Include logo on the signage for all booths in the area • Inclusion in at least one radio or television or press release Individual small businesses who produce authentic Jamaican products are invited to exhibit in the area. • Registration Fee: US$700 will offer: • 100 Sq. ft. space • 1 Table • 2 Chairs • 2 exhibitor wrist band

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WINE, SPIRITS & BEERS EXPO The objective of the Jamaica Epicurean Escape is to showcase as much variety as possible of the top products available to the consumers in Jamaica, with special emphasis on Jamaican products. With this in mind the 2013 event will add a Wines, Beers and Spirits Expo to the Festival. It will be housed covered 4,000 sq.ft. area and will feature three main areas.

THE VINEYARD

“OFFICIAL BEVERAGE” SPONSORSHIP - US$30,000

The Vineyard will feature a selection of fine wines and champagne. Companies are invited to display their portfolio and to sample to patrons. Sales by the glass as well as the bottle will be allowed.

This sponsorship will cover the entire Expo. The company will: • Provide at least 10 cases of wine, 10 cases of spirits and 40 cases of beer as samples to be used in food pairings, chef demonstrations, seminars competitions, the on-site gourmet restaurant, and beverage for performers and press • Provide relevant furnishing and display items • Provide 2 or 4 oz. sample cups to accommodate sampling activities • Provide an agreed upon commission to the JEE for all product sales. Benefits: • 100 X 40 tent with flooring to set up the respective area • Access to on-site infra-structure such as electricity, water etc. rights to retail products in booth • 24 exhibitor passes • Full page write up with photos and website link featured in the Beverage Guide on official website • Full Page ad Jamaica Epicurean Escape Festival Guide • Exclusive rights to: • Designation as Official Beverage Sponsor of the Festival • Name the Expo • to construct and brand entrance to Expo • Participate in the design and décor of the area • to set up, brand and operate all of the main bars at the Festival • Provide branded glassware, napkins and other promotional items for distribution • To supply non-beverage sponsors with supplies for their hospitality booths • To present seminar/demonstration

THE STILL The Still will showcase rum, whisky, vodka and other spirits. From aged rums to single malt scotch and other high end and rare liquor. Brew Masters are invited to share their expertise on the finer facts of the differing tastes and stilling of each. Patrons should be able to sample, and buy the products if they wish.

THE BREWERY The Brewery will of course feature beers, stouts and other brewed products. Local and international Brew-masters can be invited to make presentations on the art of brewing. Beer Sommeliers and tasters can give beer tasting tips and describe the differences between different types and styles of beers and their respective ingredients. While Red Stripe is the considered “The Beer” in Jamaica this will give opportunity for other beers, even within the Diageo portfolio to be showcased. The whole idea behind the Wine, Spirits and Beer Expo is to promote and educate the market about these products, identifying subtle differences and expanding the taste of the market. Over time this will help to create a stronger culture for each of the categories. All participants will be able to sample and sell their products. We therefore invite companies who wish to expose their products to a discriminating range of customers to participate

SPONSORSHIP OPTIONS While the above arrangements are targeted at individual brands we will offer a Sponsorship Option to large companies who offer several brands in their portfolio. This will mean that the company will have some exclusive rights within the category that they operate but they must be able to showcase a variety of products in each category. We offer sponsorship options as follows:

PRODUCT SPONSOR OPTIONS The Vineyard – Official Wine Sponsor - US$12,000 The Still – Official Spirits Sponsor - US$12,000 The Brewery – Official Beer Sponsor - US$12,000

In addition to the cash individual companies will: • Offer at least 10 cases of wine/spirits ; 20 cases of beer as samples to be used in food pairings, chef demonstrations,

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JAMAICA EPICUREAN ESCAPE 2013


WINE, SPIRITS & BEERS EXPO seminars competitions, the on-site gourmet restaurant, and beverage for performers and press • Provide relevant furnishing and display items for their space • Provide 2 or 4 oz. sample cups to accommodate their own sampling activities • Provide an agreed upon commission to the JEE for all sales of their products Benefits: • 30 X 30 tent with flooring to set up the respective area • Access to on-site infra-structure such as electricity, water etc. rights to retail products in booth • 12 exhibitor passes • Business write-up with photos and website link featured in the Beverage Guide on official website • Listing in our Official Jamaica Epicurean Escape Festival Guide • Exclusive rights to: • Designation as Official “ XXX” Sponsor of the Festival • Name the area • to construct and brand entrance to area • Participate in the design and décor of the area • to set up, brand and operate one of the main bars at the Festival • Provide branded glassware, napkins and other promotional items for distribution • To supply non-beverage sponsors with supplies for their hospitality booths • To present seminar/demonstration

EXHIBITOR INFORMATION Individual suppliers have the opportunity of exhibiting in the Expo by purchasing individual booth spaces. Categories must not be mixed in one booth. Companies with multiple categories must have a separate booth for each category. Participation in this area does not provide exclusivity

• Provide tent or other structure for construction of booth space as well as relevant furnishing and display items * • Provide 2 or 4 oz. sample cups to accommodate sampling activities • Provide an agreed upon commission to the JEE for all product sales. The investment above will offer the following: • 200 sq. ft. of space • Access to on-site infra-structure such as electricity, water etc. • Rights to retail products on the venue in their booth • 4 exhibitor wrist bands • Write-up with photos and website link featured in the Beverage Guide on the Official Jamaica Epicurean website • Listing in our Official Jamaica Epicurean Escape Festival Guide • Opportunity to provide branded glassware, napkins and other promotional items for distribution • Opportunity to brand booth space • Logo inclusion in print advertising • Up to 10% of the value of investment in complimentary tickets

* All structures must be pre-approved by the JEE. Rentals of tents, tables, table cloths, coolers and glassware if necessary must be done through the JEE. Orders must be done at least four weeks in advance of the Festival.

GENERAL BENEFITS These benefits apply to all levels • Opportunity to do national consumer promotion using Festival name and logo • Logo inclusion in all print, radio and television advertising • Inclusion in public relations activities • Inclusion in social media promotions

REGISTRATION Beverage Exhibitors will be charged a registration fee of US$1,500 per booth. In addition to the fee, exhibitors will be required to provide: • 4 cases of wine/spirits or 10 cases of beer as samples to be used in food pairings, chef demonstrations, seminars competitions, the on-site gourmet restaurant, and beverage for performers and press

JAMAICA EPICUREAN ESCAPE 2013

• Up to 25% of the cash value of investment in complimentary tickets

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COMPETITION SPONSORS There will be competitions for the 2013 event and sponsors of these activities will enjoy promotional benefits in the months leading up to the Festival as well as during and after the event. One such is the Table Top competition.

TABLE TOP COMPETITION - US$2,000 The Table Top Competition is a fun and creative way for event designers to show off their skills. Winners will get bragging rights, a trophy and some cash for their efforts. The sponsor of this activity will receive the following benefits: • Exclusive rights to: o Name the completion o place branded signage (to be agreed upon with JEE) on each entry table o be included in photo-op to present prizes o be involved in the décor and design of the area that the finals of the competition will be hosted o brand the competition area • Inclusion in announcement and all pre-festival promotion of the activity • Inclusion in at least one radio or television interview with the entrants

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ALTERNATIVE OPTIONS CONTRIBUTORS ADVERTISER 50-word listing on the Festival website along with the placement of the company logo. Listings are: US$250 each Advertising in the Festival guide which will be given to each person attending the festival. Ad space will range from a strip to a full page ad and the relevant costs will range from US$50 to US$400.

PRODUCT PROMOTIONS – VALUE IN CASH AND/OR KIND US$6,000 Companies who manufacture or distribute food and/or beverage products that they would like to promote may also participate by donating products for use at the event. This will provide an excellent opportunity to market the products and to show their best use as these will be used by chefs to produce special drinks and menus.

VIP BAG ITEM- VALUE – MINIMUM US$25 If you want to get your product or company in front of the Festival’s VIP’s, you can donate a substantial item to be placed inside our VIP gift bag. These bags are provided to all of the Festival’s media, VIP patrons, guest chefs, wine professionals, sponsors and special supporters. Items should be of a US$25 value or more

CORPORATE/GROUP OFFERS CABANAS- US$4,000 We will offer private cabanas for purchase which will offer patrons the ultimate experience while attending the events. A limited number of cabanas will be offered which are raised above the crowd giving an unmatched view of the entire venue and the stage. It’s a perfect solution for entertaining friends, family or special clients to create a most memorable experience. Unique to the cabanas is a premium food service which allows each cabana owner to choose from a selection of menus ahead of the event and have a dedicated chef.

Additional armbands limited to six (6) because of space and weight restrictions, are • available upon request at a cost of US$1,000 per person. • VIP parking on venue – 8 parking passes • Exclusive guest check in area where your guests can collect their tickets and VIP bags • VIP Entry into the venue • Access to VIP area in front of the stage • Private bar including top shelf liquor, beer, wine, soft drinks, fruit juice and water • Attendance of experienced hostess, and bartender and wait staff throughout the night • Opportunity to personalize the cabana with your own décor and furnishing (to be pre-approved by Jamaica Epicurean Escape.

CORPORATE SUITES – US$15,000 Our Corporate Suites are suitable for Companies who wish to entertain large numbers of clients in a comfortable area and also use the opportunity to promote their services and products to other patrons at the event. The Corporate Suite package will offer the following: • 30 X 30 tent with flooring • Basic furniture will be provided but sponsor may choose to provide own furnishing • Tickets to the value of US$5,000 • 50 Reserved parking spaces • Opportunity to brand the Suite • Food station with dedicated chef located inside suite • Wait staff ( 2 bartenders, and 2 servers)

The Cabana package will offer: • 16 x 16 ft. raised, covered booth in strategic location providing excellent view of the stage. • Comfortable furnishing for 14 persons • 14 armbands for you and your guests access to the event.

JAMAICA EPICUREAN ESCAPE 2013

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FOOD STATIONS The Jamaica Epicurean Escape aims to offer an epicurean experience to all. We therefore wish to feature the finest chefs, with a wide variety of Jamaican and International food. We therefore choose our chefs carefully based on their expertise and experience. Chefs may apply to be part of the Jamaica Epicurean Experience however the final selection will be made by our food committee. Participating chefs will choose from the following programmes.

SINGLE STATION - US$500

HOTEL GOURMET STATIONS Hotels that sponsor the event will have the opportunity to set up Gourmet Food stations. These gourmet stations can be used to feature the hotel’s executive chefs along with signature menus. Hotels will be required to provide rooms and food portions to the value of the sponsorship.

FIVE STAR – US$20,000 (VALUE OF ROOMS & FOOD) •

30 X 30 Tent with flooring 2 double sinks with running water

10’ W X 20’ deep tent

4- 6’ tables with cloths

• Electricity

2 chairs

Sink with running water

FOUR STAR – US$10,000 (VALUE OF ROOMS & FOOD)

• Electricity •

Plates, cutlery, napkins

DOUBLE STATION - US$700 •

20’ W X 20’ deep tent

6- 6’ tables with cloths

4 chairs

Double sink with running water

20 X 20 Tent with flooring

Double sink with running water

• Electricity

THREE STAR - US$5,000 (VALUE OF ROOMS & FOOD) •

10 X 20 Tent with flooring

Sink with running water

• Electricity

• Electricity •

Plates, cutlery, napkins

In addition to the fees above, Chefs who wish to participate will be required to: • Provide and agreed number of samples each day free of cost to the festival • Provide an agreed upon number of sample portions per day at a special negotiated rate Provide the relevant staffing to run an efficient operation • Provide chafing pans, stove tops and other relevant cooking equipment and accessories ( these items will be also be available for rent from the Jamaica Epicurean Escape) Chefs may seek individual sponsorship for their participation, however all sponsorships must be pre-approved by the Jamaica Epicurean Escape and the relevant benefits agreed upon. Competing clauses may apply.

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JAMAICA EPICUREAN ESCAPE 2013


JAMAICA EPICUREAN ESCAPE 2013

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Beach Cove

Sun Deck

Hibernation Gardens Wine & Spirits Expo Area Embassies

Jamaica Bankra Farmer s Market

Wa ter Ta nks

Park

Burger King

Catering Expo Wa ter Ta nks

Seminars

BAR

Backstage

Parking

Parking

Cabanas

Sponsors Booths

Production Area

Event Office

Parking

Grizzly s Compound

Camp Grounds

Branded Entrance

Stage

Ar tiste Par king

Central Kitchen Area

LED Scree n

F.O.H

Table Setting Competition Press Area

Stage Area

Office

P ar k

Bar

Cook-Offs

Local Cuisine

C en tr al

Medical

Coffee Expo

Wisynco

Central

The Grand Feast

ENTRANCE PLAZA

Kids Village

Art & Craft

Box Office Patron Entrance Gates

Nanny Village Pickney Village

Parking

Courts Interactive

International Cuisine

Stage Area

Workers Compound

Bar

VIP & Special Parking

Grizzly s Office Complex

Water Tanks

Pa tron En tranc e Gates

General Parking

VENUE MAP For more information please contact:

MARCIA MCDONNOUGH

jamaicaepicureanescape@gmail.com (876) 815-8500 www.jamaicaepicureanescape.com


Jamaica Epicurean Escape sponsorship proposal 2013