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WHO DO YOU THINK YOU ARE?


WHO AM FINAL DOCUMENTATION Designer: Touba Alipour Client: Behavior Change Campaign Fahion Institute of Technology 2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

DRAWING INDEX

DRAWING #

DRAWING TITLE

EX00 EX01 EX02 EX03 EX04 EX05 EX06 EX07 EX08 EX09 EX10 EX11 EX12 EX13 EX14 EX15 EX16 EX17 EX18 EX19 EX20 EX21 EX22 GR01 GR 05.03.07 GR 05.03.08 GR 02.03.01 GR 02.03.02 EX23 EX24 GR02 GR03 GR04 GR05 GR05 GR06 GR07 GR08 GR09

DRAWING INDEX PROJECT OVERVIEW PROJECT PARAMETERS CONTENT DIAGRAM REFERENCE IMAGERY LOCATION PLAN WAYFINDING REGISTRATION STATIONS REGISTRATION STATIONS ENTRANCE ORIENTATION ROOM ORIENTATION ROOM ORIENTATION ROOM CONVERSATION GENERATOR ROOM CONVERSATION GENERATOR ROOM STORIES STORIES TAKE OFF YOUR MASK WRITING CONE WRITING CONE WRITING CONE CONFESSION WALL SCREAM ROOM ELEVATION ELEVATION ELEVATION ELEVATION ELEVATION FLOOR PLAN LIGHTING PLAN GRAPHIC PLAN TYPOGRAPHY TYPOGRAPHY MATERIAL SCHEDULE GRAPHIC SCHEDULE POSTER TAKE AWAYS TAKE AWAYS WAYFINDING

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Drawing Index

Drawing Number: EX 00

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

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Designer:

PROJECT OVERVIEW

Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

The following draft outlines the conceptual planning for the public exhibition WHO AM I in Brooklyn, New York City. WHO AM I is an exhibition which helps people to think about their own identity and how they can influence the environment they live in. there are activities in this exhibit which directs people to participate in being mindful of what

Client: Behavior Change Campaign

Exhibition:

they do in their lives. Promoting identity, mindfulness and making the world a better place to live is the main focus of this exhibition. The WHO AM I exhibit is designed to connect with visitors own stories of identity. This exhibit will take a psychological approach. It addresses

WHO AM

the visitors as individuals and also makes a personal connection with the visitors. The visitor will be able to see how an individual’s identity

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forms and what the psychology behind these feelings is.

Project Overview

WHO AM I exhibition is a journey inward for the visitors in order to awaken their innerself to achieve their best potential in life. a series of interactive and experienctial activities are the ways which visitors will connect to their inner -self and realize their true identity.

Drawing Number: EX 01

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

PROJECT PARAMETERS GOALS • Promote identity • Make the world a better place to live Experience Goals Visitors will experience: • Relieving moments • Feelings of belonging • Conversations between themselves and their true self • Sharing experience effect Educational Goals Visitors will learn: • How our identity affects the world • The reason behind their certain kind of behavior

WHO AM

Designer:

AUDIENCE: Young adults between the age of 20 to 40. The reason behind choosing this target audience is having people who are mentally ready for the content of this exhibit.This target audience has an understanding of their identity and is mature enough to explore this topic deeper through the

Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

exhibit.

CLIENT: The client for this project is a behavior change organization which helps

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people to think about their actions and their influence on other people’s lives. The mission of this organization is to help this world to become a

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better place to live in. a healthy behavior will lead to a healthy society.

Project Parameters

VENUE: This exhibition is located at 337 Berry Street, Brooklyn, NY 11249. The reason behind choosing this specific site is the people who are living in this neighborhood. Many of the people in Williamsburg are in their 20s

Drawing Number: EX 02

and 30s and have full body tattoos, piercings and unique hairstyles. Williamsburg is a neighborhood where they’ve created, next to Latino and Hassidic communities, a community of their own. Williamsburg, one subway stop into Brooklyn, has turned into a neighborhood of artists, students and people who go out at night. 2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

CONTENT DIAGRAM WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

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Designer:

IDENTITY

belonging tribes

Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

self expression

beliefs/ethics

painting

photography poetry

gender nationality sexual orientation

Exhibition:

drawing performing

writing

WHO AM Title: Content Diagram

feelings relief rooms

writing cubes

Drawing Number: EX 03

sound proof room (scream room) tear drop stations

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

REFERENCE IMAGERY WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

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Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Reference Imagery Registration Stations

Drawing Number: EX 04

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

LOCATION PLAN WHO

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337 Berry Street, Brooklyn, NY 11249

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Location Plan

Drawing Number: EX 05

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

WAYFINDING WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

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Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Wayfinding

Drawing Number: EX 06

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

Registration Stations As visitors enter the exhibition, they will be directed to registration stations by a staff. visitors will register their personal information in the system and will have a token which will be used in the other areas of the exhibition. The black screen attached to the system has a camera inside it which will capture the visitors pictures.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Registration Stations

Drawing Number: EX 07

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

Registration Stations The email and address of vsisitors is asked in the registration area in order to send emails in case of special events in the exhibit. Visitors who wish not to provide their home address will be emailed in order to be invited to special events.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Registration Stations

Drawing Number: EX 08

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

Entrance Visitors walk in and they are confronted with quotes and graphics.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Entrance

Drawing Number: EX 09

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

ORIENTATION ROOM in order to enter the sexual orientation room, visitors have to choose one of the doors to enter this area of the exhibition. the purpose behind choosing these doors is to give a chance to the visitors to think which of these doors describe them the most. in reality no one wants to admit that they are either sexist, racist or homophic. By creating this opportunity visitors will not have a chance to think about what they are not, they will have to think about what they are.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Orientation Room

Drawing Number: EX 10

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

ORIENTATION ROOM Entering the room, there will graphics on the floor inviting the visitors to stand infront of a vertical sign. there is a start button on the screen which is telling visitors to press the button. as visitors press the start button they will be watching a video of homosexuals kissing or being intimate. there is a hidden camera placed in this vertical sign which will capture visitor’s facial expression in different parts of the video. as the video finishes, there will be a series of their pictures followed by a note; HOW WE JUDGE OTHERS IS HOW WE JUDGE OURSELVES.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Orientation Room

Drawing Number: EX 11

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

ORIENTATION ROOM WHO

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hidden camera

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Orientation Room

Drawing Number: EX 12

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

CONVERSATION GENERATOR ROOM As visitors enter this room they will see a digital wall which has their names on it. whoever that visits this exhibition will have his name shown on this wall. this is another way of leaving your trace in this exhibition and being a part of this community.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Conversation Generator Room

Drawing Number: EX 13

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

CONVERSATION GENERATOR ROOM There is a question projected from the ceiling on the floor asking a question and starting a conversation either between the visitor and himself or the other people who are sitting on the benches.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Conversation Generator Room

Drawing Number: EX 14

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

STORIES This room is equipped with sound domes which are built in inside these tear drop station. These sound domes are designed to provide an isolated space. Visitors will only be able to hear the sound when they are standing in the designated areas. These tear drop stations consist of different stories about identity.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Stories

Drawing Number: EX 15

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

STORIES WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Stories

Drawing Number: EX 16

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

TAKE OFF YOUR MASK The entrance to the other section of the exhibition is designed in a way to encourage people to take off their masks and be true to who they really are. Becaue the next section will be about the visitors confronting themselves with their true identity.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Take Off Your Mask

Drawing Number: EX 17

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

WRITING CONES There are writing cones in this area of the exhibition which allows the visitor to have a moment to themselves and write whatever they want. after writing their notes they can choose to either take it with them or leave it in the drawers in order to allow other people to read their writings.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Writing Cones

Drawing Number: EX 18

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

WRITING CONES WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Writing Cones

Drawing Number: EX 19

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

WRITING CONES WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Writing Cones

Drawing Number: EX 20

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

Confession Wall This area of the exhibit is designed for visitors to confess their deep secrets. Supplies will be available for the visitors to write on the wall.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Confession Wall

Drawing Number: EX 21

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

Scream Room This is a sound proof room which allows the visitor to scream and relieve their emotions. There are graphics painted on the wall in order to let the visitors know that it is ok to scream and let their emotions out. At the entrance of this room there is a description about how sometimes screaming and letting your emotions out can help you to calm down and have a clear mind.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Screem Room

Drawing Number: EX 22

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

ELEVATION This is a designated wall for displaying the art that visitors make by expressing their personality and charactor. Visitors will have the option to either take their art home or choose to hang it on the designated wall. By doing this they have participated and have left their trace in this exhibition.

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM 6000 mm

Title: Elevation

Drawing Number: GR 01

2013-2014 Graduate Exhibition Design

8000 mm


ELEVATION

WHO DO YOU THINK YOU ARE?

CONFESSION WALL WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer:

6000 mm

Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

18000 mm

WHO AM

SELF EXPRESSION

Title: Elevation

Drawing Number: GR 05.03.07 GR 05.03.08 6000 mm

2013-2014 Graduate Exhibition Design

16500 mm


WHO DO YOU THINK YOU ARE?

ENTRANCE ELEVATION WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

YOU DON’T HAVE

TO BE GREAT TO START, BUT YOU HAVE TO START

Client: 4000 mm

6000 mm

Behavior Change Campaign

Exhibition:

TO BE GREAT

ZIG ZAGLER

8500 mm

WHO AM Title: Elevation

Drawing Number: GR 02.03.01 GR 02.03.02 6000 mm

2013-2014 Graduate Exhibition Design

12000 mm


WHO DO YOU THINK YOU ARE?

FLOOR PLAN WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

11570

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Designer: 3580

Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Entrance Registration 6000

50000

2500

Tunnel

1730

7860

1000

11000

28500

Orientation Room

1730

Client:

1020

Behavior Change Campaign

18500

Belonging Entrance

Exhibition:

2160

beliefs/ talks

10270

17000

Tear Drop Stations Sound Proof Room 8800

4035

7116

6580

3098

15800

7100

40000

WHO AM Title:

14900 8880

Floor Plan Art Supply Storage

Writing Cones

Self Expression Display Area

Drawing Number:

6550

Self Expression Recording Studio

16900

EX 23

5240 12500

Gift Shop

Exit 4200

5180

Confession Wall

3580

18200

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

GRAPHIC PLAN WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Graphic Plan

Drawing Number: GR 02

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

COLOR PALLETTE AND TYPOGRAPHY WHO

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Opening Event: May 20th, 2014

Myriad Pro

337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

ABCDEFGHIJKLMNOPQRSTUVWXYZ Fanklin Gothic Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

Fanklin Gothic Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ WHO AM Title: Typography

Drawing Number: GR 04

Black

White

Pantone Rubin Red C

Pantone Violet C

Pantone 137 C

Pantone 394 C 2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

GRAPHIC MATERIAL

MATERIAL SCHEDUELE WHO

GR ITEM #

ITEM DESCRIPTION

STYLE NAME

MT ITEM #

ITEM DESCRIPTION

COLOR

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GR01.01.01 GR01.01.02 GR02.02.01 GR02.02.02 GR02.02.03 GR02.03.01 GR02.03.02 GR02.03.03 GR02.03.04 GR02.03.05 GR02.03.06 GR02.03.07 GR02.03.08 GR03.02.01 GR03.05.01 GR03.05.02 GR03.03.01 GR04.02.01 GR04.02.02 GR04.03.01 GR04.03.02 GR04.03.03 GR04.03.04 GR04.03.05 GR05.02.01 GR05.02.02 GR05.02.03 GR05.02.04 GR05.03.01 GR05.03.02 GR05.03.03 GR05.03.04 GR05.03.05 GR05.03.06 GR05.03.07 GR05.03.08 GR05.04.01

Intro Wall Graphic Intro Wall Graphic Area Introduction Area Introduction Door Graphic Wall Graphic Wall Graphic Wall Graphic Wall Graphic Wall Graphic Wall Graphic Wall Graphic Wall Graphic Area Introduction Projection on floor LCD Wall Wall Graphic Area Introduction Area Introduction Wall Graphic Wall Graphic Wall Graphic Wall Graphic Wall Graphic Area Introduction Area Introduction Area Introduction Area Introduction Cone Graphics Cone Graphics Wall Graphic Cone Graphics Wall Graphic Cone Graphics Wall Graphic Wall Graphic Wall Graphic

Adhesive Vinyl Adhesive Vinyl Adhesive Vinyl Diecut Print on Vinyl Diecut Print on Vinyl Diecut Print on Vinyl Paint Adhesive Vinyl Adhesive Vinyl Adhesive Vinyl

MT01 MT02 MT03

Paint On Wall Foam (sound proof eect) Paint On Wall

White White Black

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

Adhesive Vinyl Digital Graphic Diecut Print on Vinyl Diecut Print on Vinyl Diecut Print on Vinyl Paint Paint

Paint on foam Adhesive Vinyl Adhesive Vinyl Diecut Print on Vinyl Diecut Print on Vinyl Adhesive Vinyl Adhesive Vinyl Diecut Print on Vinyl Adhesive Vinyl Diecut Print on Vinyl Adhesive Vinyl Paint Paint Diecut Print on Vinyl

WHO AM Title: Graphic Schedule Material Schedule

Drawing Number: GR 05

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

POSTER WHO

WHO DO YOU THINK YOU ARE?

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO

WHO AM WHO

Title:

WHO

WHO

Poster

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Drawing Number:

Opening Event: May 20th, 2014

GR 06

337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

TAKE AWAYS WHO

WHO

WHO

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WHO

Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

#Become whoyouare

#

Become

WHO AM Title: Take Aways

KNOW

Drawing Number: GR 07

YOURSELF

whoyouare

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

TAKE AWAYS WHO

WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Take Aways

Drawing Number: GR 08

2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

LIGHTING PLAN WHO

WHO

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WHO

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Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

L1

Symbol

Lighting Type

WHO AM

Quantity

Title: LED Spot lights

87

LED linear lights

20

Lighting Plan

Drawing Number: Neon Tubes

03

Track Lighting

30

Projection

01

EX 24

2013-2014 Graduate Exhibition Design


O AM H W I

WHO DO YOU THINK YOU ARE?

WHO

WHO

WHO

WHO

WHO

WHO WHO

WHO

WHO

Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

An Exhibition

Ab ou tY ou

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM Title: Wayfinding

Drawing Number: YOU ARE HERE

GR 09

X 2013-2014 Graduate Exhibition Design


WHO DO YOU THINK YOU ARE?

TYPOGRAPHY WHO

WHO

WHO

WHO

WHO

WHO WHO

WHO

WHO

Opening Event: May 20th, 2014 337 Berry Street, Brooklyn, NYWHO 11249 www.whoami.com

WHO AM

Designer: Touba Alipour FIT Graduate Exhibition Design 60 west 57th Street, apt 9G New York, NY 10019 Touba.alipourk@gmail.com 646.402.3130

Client: Behavior Change Campaign

Exhibition:

WHO AM

300 mm

Title: TYPOGRAPHY

Drawing Number: GR 03

WHO AM I? 2013-2014 Graduate Exhibition Design


Thesis Project (WHO AM I)