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Promotional Opportunities - 2012

Total Students Presents: The Student Lock-In The UK’s Number 1 Student Shopping Event In October 2010, Total Students joined forces with St David’s Shopping to create and promote a unique student shopping experience. Through a combination of student friendly content and innovative marketing techniques the event attracted over 7,000 deal hungry students for an evening of shopping excess. In just over two and a half hours, the event generated over

£165,000 in revenue for the stores of St David’s Centre, representing a return on investment of over 40:1. The St David’s Lock-in was recognised for the success that it brought to the centre, with Retail Week recently highlighting it as one of “the best in-store events.” The event also received a Purple Apple Merit for driving sales.

2011 Event Statistics: -


Over 75,000* students in attendance across the UK £1.5million* total spend across 10 cities. Around 320% increase in sales per centre. Partnerships created with major companies including Vitamin Water, Capital FM and Beach Break Live. Current clients include Land Securities, Hammerson and Capital Shopping Centres.

Fresher’s 2011 Tour: -

Meadowhall, Sheffield Princes Mall, Edinburgh St David’s, Cardiff WestQuay, Southampton Princesshay, Exeter Cabot Circus, Bristol Highcross, Leicester SouthGate, Bath The Oracle, Reading The Bridges, Sunderland

*Based on aggregated figures

Promotional Stand Space

Total Students are able to offer a limited number of companies a unique opportunity to promote their brand to thousands of students during our Student Lock In Events in 2012. After the success of our 2011 campaign, we expect to operate in excess of 30 events in various cities across the UK in 2012.

The promotional stand space presents companies with a fantastic opportunity to increase their student brand awareness, collect student data, and increase their customer base. Popular campaigns include competitions, giveaways, and "show and tell" flyer/voucher distribution. The most interactive and generous promotions are always the most popular with the students!

Case Study: Vitamin Water

“The events gave us a great platform to work with our core target audience. Total Students are like us = passionate about what they do but also flexible in their approach. We gleaned great success from the ‘lock ins’ and would look to take part again in 2012. We loved your energy and commitment for both parties to succeed. Thank you guys.” Rich – Regional Manager - Glaceau Vitamin Water “We sold on average 1.75 bottles per minute during the ‘lock in’ and we had awesome brand exposure” As an overview for Cardiff we sampled 1250 people, there were approx 15,000 students and we also sold 22 cases= all within 2.5 hours!! “The Vitamin Water stand was fantastic – The staff were excellent and explained to me the benefits of each variety that they sell. I even got to have a taste for free!” Rory Andrews, Cardiff University.

Companies who have already benefitted from involvement within the Student Lock In events include Vitamin Water, BSM, Relentless, Capital FM and many more! Spaces are extremely limited this year due to a decrease in the space offered by the shopping centres with as little as 5 spaces available in some of our major venues.

The closest alternative to the Student Lock In events are the Student Union Fresher's Fairs where companies will often pay over ÂŁ1,500 to stand behind a small table and hand out flyers.

Previous campaigns at our events have included the Relentless promotional truck inside the shopping centre, the Vitamin Water Olympic torches tent, numerous DJ's promoting through PA announcements, and photo competitions to win an iPad - there really is no limit to what you can do!

So why not take up the opportunity to promote your brand in the most interactive, fun, and exciting student events in the UK - The Student Lock In.

Thank you for taking the time to read this document - We look forward to hearing from you in the near future. For all enquiries please E-mail: or alternatively call us on 02920 64 7007

Student Lock In - 2012 - Promotional Opportunities  
Student Lock In - 2012 - Promotional Opportunities  

Want the opportunity to promote your brand to over 100,000 students in 2012? Get involved in the Student Lock In!