TOTAL LICENSING AUSTRALIA
world. Australians have a deep and affectionate connection with the UK and TfL captures the spirit of travel in one of the world’s greatest cities. TfL has a deep and rich design heritage, with instantly recognisable logos, maps and vehicles, as well as rich photographic and graphic design archives dating back over a century. In Europe, the thriving licensing program boasts over 50 licensees across several product categories. Opportunities are now available for discussion in Australia and New Zealand.
May Gibbs – Inspired by Nature Recently celebrating 100 years of her beloved books, Gumnut Babies and Tales of Snugglepot and Cuddlepie, May Gibbs continues to delight fans old and new. With over 20 licensing partners in Australia, May Gibbs has become a premium lifestyle brand with design inspired by the Australian bush, showcasing her timeless characters and artwork. The brand has strong online presence and over 18,000 followers on Facebook and Instagram. May Gibbs recently marked its fourth collaboration with Kip&Co. The first three were sell-out successes and already this new
range is proving to be a crowd pleaser. Next up for May Gibbs is another collaboration with fashion brand, Erstwilder, on a range of nostalgic and classic jewellery pieces. Following on from a successful release in 2018, May Gibbs will once again partner with Walnut Melbourne on a Winter 19 collection that will launch in March this year and a new SS19 collection that will release in Spring. May Gibbs will also again reunite with Ecology Homewares for a SS19-20 collection that will launch in Spring this year. More partnerships are in development for the brand to retain and support May Gibbs’ long-lasting legacy - on her passing in 1969 she bequeathed 50% of the copyright of all her works to The Northcott Society and 50% to Cerebral Palsy Alliance. Through her foresight and generosity proceeds from the sale of May Gibbs products have supported thousands of Australian children with disability and their families.
Enid Blyton – Children’s Literary Legend With her books never out of print since 1922, Enid Blyton remains one of the world’s most deeply loved children’s authors with over 500 million books sold around the world. Australia is no exception - Enid Blyton remains the country’s third bestselling children’s author. 2018 saw a 25% growth in Australian sales across the core Enid Blyton series supported by a partnership with News Corp resulting in over 2 million copies being collected across 15 titles over the promotional period. In 2019, we celebrate the 80-year anniversary of The Enchanted Wood, the first story from The Magic Faraway Tree series. The Magic Faraway Tree is one of Enid Blyton’s most enduringly popular series, first published in 1939.To date, an impressive 30 million copies have sold, with over 500,000 copies sold each year globally. Enid’s much-loved Faraway Tree stories will soon make their way to the big screen with a live-action feature film is in development with Studio Canal and Neal Street Productions. A new The Magic Faraway Tree style guide has been developed featuring extensive assets showcasing the magical treetop world of Moonface, Silky, Saucepan Man, Dame Washalot and more. Licensing opportunities for The Magic Faraway Tree,The Famous Five and other titles are now available across various categories, targeting both a children’s and nostalgic adult audience.
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