Page 106

NEWS

KITCHEN PRINTING SOLUTIONS

Avery Dennison’s Freshmarx Portfolio Creates Buzz at NRA

F

or today’s restaurant and foodservice professional, the challenge is simple. With the advent of increased minimum wage, the stress of labor productivity and consistent execution has become greater than ever. So a key focus of recent guests at last month’s 2018 National Restaurant Association (NRA) Show was how to eliminate waste and confusion. For many restaurant and foodservice professionals, a priority on their NRA agenda was to find a single resource to help solve their food industry challenges related to food labeling, food safety, efficiency, inventory and labor. A visit to the Avery Dennison booth brought an introduction to a complete portfolio of solutions that could solve said challenges, while remaining profitable and improving customer satisfaction. With a goal of providing solutions for restaurants, grocery and convenience stores, Avery Dennison Freshmarx® has been slicing through the complexities in the food service industry for years. The Freshmarx suite is an offering of hardware, software, applications, labels and service built to provide incredible assistance in food labeling, safety and compliance and RFID inventory management. “Our goal with Freshmarx is to help restaurants ensure food safety and compliance, decrease food wastage, increase efficiencies, and improve customer satisfaction, “noted Ryan Yost, General Manager of Avery Dennison’s Printer Solutions Division (PSD).

mendous challenges that come from short-term labor that in many cases are young people just entering the workforce. We understand the risk of wrong data - or no data - and its potential impact. Mislabeling can lead to food waste that could still be used, or creating food borne illness, and abAvery Dennison brings a long and and humidity monitoring, Freshmarx sent labeling becomes a crisis for food distinguished legacy of serving the Nutrition powered by ESHA Genesis traceability and recalls.” needs of the the food service industry. R&D®; a powerful, software applicaYost focused on the release of new From its very beginning, the company tion designed to calculate and import Freshmarx features that include Temp has sought to provide a lasting solunutritional information for ingrediand Task Trackers; which automates tion to the error-prone handwritten ents and recipes, the Freshmarx 9417+ refrigerator temperature monitoring information so commonly used for System and Freshmarx Tablet ideal to preserve food inventory and food ingredient prep labeling. for food labeling, date coding and safety, and also tracks must-do tasks “We were among the very first, deemployee training, and RFID invenaround the restaurant. Freshmarx cades ago when we introduced solutory visibility solutions for enhanced Delivery ensures customer peace of tion driven technology with a printer inbound and outbound food supply mind with branded, secure food deand software,” Yost explained. “Freshchain distribution and track-andlivery labeling, and restaurants are enmarx was the first to do basic calculatrace ability to ensure food safety. abled greater brand protection against tions and we have never looked back. “ “We have carefully listened to needs delivery tampering and potential food Now diverse and scalable, Avery of our customer base,” Yost continued. safety risks. Dennison’s Freshmarx suite is both “We understand that there are treThe entire suite of Freshmarx soresponsive to current needs lutions can be installed and and anticipates future bring efficiency and complineeds with solutions that ance to operators for less than include Handheld Label$1000. On-going label costs ers; for efficient date codin many cases run no more ing and pricing, Freshmarx than $20 per week. “We’ve Delivery; for brand-specific, created a program that pays tamper-proof labeling secufor itself in a matter of two to rity, Food Donate and Waste; three months,” Yost added. for tracking food wastage Avery Dennison’s superb and the amount of food for customer service has made donation, Task Tracker; a it a favorite with food service cloud-based digital checkprofessionals. Implementlist application used to ing a Freshmarx program in track restaurant tasks, Temp your kitchen can take just Tracker; a cloud-based apminutes, with any needed As a quick serve restaurant, you have a lot on your plate. plication used to automate service just a phone call or Your success depends on profitability, efficiency, food safety cold-storage temperature email away. and customer satisfaction.

“We’ve created a program that pays for itself in a matter of two to three months,” Yost added.

106 • June 2018 • Total Food Service • www.totalfood.com

June 2018 - Total Food Service  

From totalfood.com - Total Food Service's June 2018 Digital Edition features an exclusive Q&A Interview with celebrity chef Michael Symon, a...

June 2018 - Total Food Service  

From totalfood.com - Total Food Service's June 2018 Digital Edition features an exclusive Q&A Interview with celebrity chef Michael Symon, a...