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NEWS

EQUIPMENT SOLUTIONS

Electro Freeze Looks To Industry Veteran Stak For Vision To Expand Marketplace

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ast month, Electro Freeze, a division of H.C. Duke & Son LLC, announced Greg Stak as their new Vice President of Sales. Stak joins the company from the Vollrath Company, where he was the Director of Sales Operations for Stoelting Foodservice for the past four years. “It’s a great opportunity, and that’s why I’m here. It’s a tremendous brand with tremendous history. And to be in the US with the breadth of product that we have and to be a part of the Ali Group is an added bonus,” noted Stak, who will

Greg Stak, Electro Freeze Vice President of Sales

be responsible for new customer development and promotion of Electro Freeze products. On the hire, H.C. Duke & Son, LLC President Tom Hotard commented, “Greg’s experience allows us to continue our focus on the US and international markets as we strive to secure more key account and chain business in the US with our new products and technology.” The Electro Freeze product range is highly customizable, durable, and reliable. Each machine is made by skilled laborers who test the machine multiple times to ensure that everything is working as well as possible. But this process does not end here; if a machine is ever broken or damaged, Electro Freeze will send a trained and authorized technician to service it as correctly, quickly, and for as fair a price as possible. It is precisely this reputation as a trustworthy company with a stellar product that has landed Electro Freeze clients such as Dairy Queen, Sonic, and Carvel. One may assume that Electro Freeze products are exclusively for ice cream and frozen yogurt production. However, the company’s diverse product line allows for much more creativity than one may think. Included in Electro Freeze’s assortment of products is the traditional

80 • July 2019 • Total Food Service • www.totalfood.com

It’s not just your traditional ice cream shop anymore. We’re well beyond that. Fast casual and white tablecloth restaurants are adding different items to different parts of their menus. For fast casual, this means milkshakes and adult smoothies. For white tablecloth, it’s small, signature desserts.” soft serve machine, a machine for milkshakes, a combination machine that can make both milkshakes and soft serve, a frozen beverage machine for alcoholic or non-alcoholic slushes and smoothies, batch freezers for hard-packed ice cream, gelato, sorbet, and custard, and flavor insert that can allow for much more flavor diversity with a standard softserve machine. Suffice to say, the opportunities for creativity are near endless with their products. As Stak explained, the industry for frozen product has expanded vastly over the past several years. “It’s not just your traditional ice cream shop

anymore. We’re well beyond that. Fast casual and white tablecloth restaurants are adding different items to different parts of their menus. For fast casual, this means milkshakes and adult smoothies. For white tablecloth, it’s small, signature desserts. The product also works well for universities and campuses as a standalone, low cost, healthy option throughout the day.” Electro Freeze’s machines are terrific from an ROI standpoint, since the machines are low cost to purchase and maintain. For many of their clients, Stak noted that their product is their main revenue driver.

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July 2019 - Total Food Service  

From totalfood.com - Total Food Service's July 2019 Digital Issue features an exclusive Q&A Interview with restaurateur & author Stratis Mor...

July 2019 - Total Food Service  

From totalfood.com - Total Food Service's July 2019 Digital Issue features an exclusive Q&A Interview with restaurateur & author Stratis Mor...