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Playing For Keeps - Final Impact Report 2012-2016 Over the past five years, Playing for Keeps (P4K) has built social capital, through volunteerism and play, to create healthier, more active, and better connected communities. Local volunteer leaders have emerged with skills and opportunities. Community organizations took on a bigger role as catalysts for neighbourhood engagement. And residents of all ages and backgrounds came together to meet new P4K Hub Organizations friends, celebrate their neighbourhoods, and have fun together.

P4K Hub Organizations

Inspired by the 2012 Ontario Summer Games and the TO2015 Pan Am/Parapan Am Games, P4K created a social legacy. What’s left behind? A deeper sense of belonging, a culture of reciprocity, and pride of place - the building blocks of healthy, vibrant communities. Community Leaders

Community Leaders P4K Hub Organizations Local grassroots organizations provided

P4K Hub Organizations leadership, coordination, and customized activation of P4K in their communities.

Community Leaders

Community Leadership Community Leadership Unique Community Leadership skills

training certificate co-created with George Brown College for Community Leaders.

Community Leaders

Neighbourhood Games Neighbourhood Games

Newcomers, youth, and long-time residents recruited and stewarded at local P4KHub Community Leadership organizations to become community leaders.

Local games organized by volunteers across the city that brought communities together through play and sport.

Community Leadership Neighbourhood Games Neighbourhood Games

“Playing for Keeps has been an eye opening experience that has allowed me to meet and connect with different people from different professions. I have learned new ways to connect with the community and understand that event coordination requires careful planning and is more difficult than it appears to be.” “ taught me how to be an effective leader.” “ made me more confident in myself and broke the silence inside me.”

Involving newcomers, youth, and long-time residents

Creating active and healthy communities

Connecting a divided city

Deepening a sense of belonging

Involving newcomers, youth, and long-time residents


28% were newcomers to Canada (in Canada less than 5 years)


72% were long-time residents (in Canada for over 5 years)

2014 2016 2013



72% 2012

48% were youth 000

(ages 16-25)

1,250 Community Leaders trained over 5 years

Connecting a divided city

Creating active and healthy communities

There were 85 different ethnic/cultural backgrounds represented by P4K Community Leaders

There were 98 different Toronto Neighbourhoods represented by P4K Community Leaders

Over 75,000 Torontonians came out to play games 30K


We heard that 75% of Community Leaders made new friends through Playing for Keeps




Deepening a sense of belonging •

A total of 74% of Community Leaders feel like they belong more in their communities and neighbourhoods because of Playing for Keeps

000 2012-14



We learned that 70% of Community Leaders have remained more physically fit in their personal life since the training

We found that 75% of Community Leaders feel healthier overall since the training

Over 2,000 P4K Neighbourhood Games took place across the city: 000













Volunteerism strengthened and sustained

86% of Community Leaders developed new, transferable skills that they continue to use



After the training, 75% of Community Leaders planned to volunteer more

The skill development and confidence building continues to be sustained long after training



88% of Community Leaders increased or maintained their volunteer hours after being involved with P4K

+88 12

2 out of 3 Community Leaders continue to be active leaders in their community


Building lifelong, transferable skills, connections, and confidence for Community Leaders


Before training 43% of Community Leaders had strong Event Organizing skills, compared to 78% after training (81% increase)


Before training 49% of Community Leaders had strong Leadership skills, compared with 78% after training (60% increase)



+ 71

Before training 31% of Community Leaders had strong Community Engagement skills, compared to 71% after training (129% increase)

+ 31


Leaders who possesed Community Engagement skills



129% increase

Thank You! Lead Partners

Education Partners

Program Supporters

Community Champions

Toronto Foundation Donors Anonymous Fund • Bertram Family Fund • Calamor Fund • Cavelti Family Fund • Griggs Family Fund John and Jocelyn Barford Family Foundation • John and Christine Currie Foundation • Jon and Nancy Love Foundation • Karen and Bill Barnett Fund • Richard and Colleen Peddie Foundation • Townsend Family Foundation

Playing For Keeps- Final Five Year Report  

A final report on the Playing For Keeps program, looking back at its five years.

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