Trellis Media Kit 2021/22

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MEDIA KIT 2021/22


ABOUT Toronto Botanical Garden offers an array of 17 ward-winning themed gardens spanning nearly four acres, designed to educate and inspire. You’ll also find a complete range of innovative indoor and outdoor learning experiences for all ages including programs, garden tours, nature day camps, field trips and an extensive horticultural library; LEED Silver Certified Building with an energy-efficient sloping green roof and award-winning ecologically conscious design; rental facilities; garden shop and seasonal café.

TRELLIS Trellis is the Toronto Botanical Garden members’ magazine and is distributed via email to 16,0OO+ TBG members and email subscribers. It is also published on the TBG website and available through issuu.com, a magazine-like reader that makes publications accessible on digital devices, including tablets and smartphones. Voted one of the top five benefits of membership, this magazine is avidly read by information-hungry garden and outdoor lifestyle enthusiasts of all ages. Trellis is ideal for promoting: • Garden Tours and Travel • Home and Garden Services • Active Lifestyle Products and Services • Health and Wellness Programs, Products and Services • Gardening Supplies and Tools • Landscape and Garden Design Services • Plant Sales and Nursery Catalogues • Gardening and Horticultural Associations • Environmental and Gardening Workshops and Lectures.


TESTIMONIALS "One of our "go- to" sources for reaching the highly defined market of the TBG membership - with the Trellis magazine being the ultimate venue for reaching these clients. We have found the TBG both co-operative and insightful in assisting HNA Travels reach the gardening tour market." ▬ Margaret Dailey-Plouffe, HNA Travels

Garden Tour Specialist

"I am committed to continuing to support the Toronto Botanical Garden in every way I can and advertising regularly in Trellis is part of that. I am impressed with the online format and enjoy being able to "flip the pages" - a feature that replicates the print magazine reading experience." ▬ Josee Couture, RE/MAX

"Advertising in Trellis enables us to reach a great readership of potential clients. It certainly delivers results for us." ▬ Jon Kneschewitsch, Eastern Precision Custom Obelisk Manufacturer

RECENT STATISTICS FROM ISSUU* 6.5k+

3.7k+

IMPRESSIONS

READS

7 mins+ READ TIME

16k+ DISTRIBUTION

Trellis magazine is published digitally via issuu.com in a flipbook format and distributed via email to the TBG membership and email subscriber list. It is also posted on the TBG website and promoted via social media.


Materials accepted: Electronic files required – PDF (prepress high resolution). No low-resolution online images will be accepted. Minimum resolution required is 300 dpi for full-colour artwork or greyscale or at least 1200dpi for Bitmap (BW/line art). Please make sure all digital ad files match the ad dimensions listed. Trellis reserves the right to reduce and/or resize any over-sized or incorrectly sized ads to fit the ad dimensions.


SPECIFICATION

TERMS AND CONDITIONS

Electronic Submissions

Rates quoted are for space only and do not include

Electronic files can be sent to

applicable taxes.

tourguides@torontobotanicalgarden.ca or though our FTP site (inquire for instructions).

Payment required with order to secure space.

Billing Instructions

Advertisers accept all responsibility for the accuracy

HST will be added to the price of your ad.

and content of their advertisements.

Payment required with order to secure space. Advertisements will be accepted for products or Contact

activities considered an ethically good fit with

Trellis Advertising Sales: 416-397-4145 or

Toronto Botanical Garden mission.

tourguides@torontobotanicalgarden.ca Advertisements are accepted from trip and tour Toronto Botanical Garden

operators, providing they are a good fit with Toronto

777 Lawrence Avenue East

Botanical Garden mission.

Toronto, ON M3C 1P2 Tel. 416-397-1341 Fax. 416-397-1354

Toronto Botanical Garden reserves the right to reject

www.torontobotanicalgarden.ca

any advertisement that is not in keeping with its mission or is otherwise unacceptable. Multiple Issue Discounts To secure multiple issues, discounts all need to be booked at the same time. For 2 or 3 issue packages issues do not need to be consecutive. If there is one additional special issue multiple discount rates will be applicable to this issue as well. Terms of Payment Interest of 2 per cent per month is charged on unpaid accounts after thirty days. Refunds are not issued after the closing date.


ADVERTISING RATE SHEET 10 PER CENT DISCOUNT

15 PER CENT DISCOUNT

20 PER CENT DISCOUNT

FULL COLOUR

1 ISSUE

2 ISSUES

3 ISSUES

4 ISSUES

Full page, outside back page

$1,400

$2,520

$3,570

$4,480

Full page, inside cover page

$1,200

$2,360

$3,060

$3,840

Full page

$1,000

$1,800

$2,550

$3,200

1/2 page horizontal

$500

$900

$1,275

$1,600

1/4 page vertical

$250

$450

$638

$800

Business card

$175

$316

$447

$560

BLACK AND WHITE CLASSIFIED ADS Small ad up to 50 words $80 / Large ad up to 100 words, $160