• VICTRIX VALLEY + PURA VIDA
• LIFESTYLE PORTRAITS
• ZILI SMOOTHIE BOWLS
• LOVE STORIES
• HELLO HAIR LOOKBOOK
• WEDDING INVITATION • BLEACH MAGAZINE • SLATE STUDIOS • MANTRABAND • TORI RAY PHOTOGRAPHY
VICTRIX VALLEY + PURA VIDA SOCIAL MEDIA MARKETING | EDITORIAL Victrix Valley is a fashion and lifestyle blog created by photographer and model duo, Tori Ray and Victoria Moronta. Together, with their collective following of 80k on instagram, theyâ€™ve strengthened the social media presence of various brands around the world. Victrix Valley handles everything for their clients from start to finish; location/ model scouting, styling, makeup and hair, insta/snapchat takeovers, subcontracting videographers, and photography of course. This publication shows examples of the web and social media content
Tori and Victoria have created for Pura Vida Bracelets,
which INC MAGAZINE ranked #624 on their list: 5000 fastest growing companies in America for 2015!
ZILI SMOOTHIE BOWLS BRANDING | PACKAGING Zili Smoothie Bowls is a fictitious food chain created for college campuses with the primary goals of providing students with a quick, delicious and healthy meal while educating them on the benefits of a plant-based diet. The design of the packaging will thrive within the booming smoothie bowl culture already existent amongst Instagramâ€™s #foodgrammers, and the structure is recyclable while keeping ingredients fresh and customizable!
HELLO HAIR: HYDRATION MASK WEB CONTENT CREATION | CREATIVE DIRECTION As a three time returning international customer, proudly boasting 360k+ follwers on their Hair Inspo Instagram, Hello Hair invited Victrix Valley to create the content that would launch their newest hydration mask! Given free reign, Tori scouted the perfect greenhouse location for THE BOTANIC EDITION lookbook, styled “The Girl with The Hair” Victoria Moronta, and subcontracted a videographer to create cinematic instagram previews for the web launch of the lookbook.
MODEL: VICTORIA MORONTA VIDEOGRAPHER: SETH DUNLAP ART DIRECTOR + PHOTOGRAPHER: TORI RAY
WEDDING INVITATION CUSTOM LETTERING | INVITATION DESIGN A love story you’ve only read in books: American girl falls in love overseas while doing volunteer work in the name of the Lord. The design challenge was to create a public wedding announcement and private invite that were discrete enough to keep them safe. The print invites are mostly for sentiment since the majority of the Bride’s friends and family cannot travel across the world for the wedding. The public announcement encourages fund raising for myself and a videographer to go to Asia for her wedding in June so we can document the big day for those who won’t be present.
BLEACH MAGAZINE //TYPOGRAPHY EXPOSED
TYPOGRAPHY | EDITORIAL Bleach Magazine, Typography Exposed, is a specialty publication created for budding typographers and designers. The idea for Bleach Magazine’s logo and concept was manifested through the fascination of fabrics being “bleached” or lightened when exposed to the sunlight. Like fabric, when we are enlightened, we have the ability to evolve as designers. The combination of bleached fabric, a modern minimalist design, and photography were all done with the young designer in mind.
SLATE STUDIOS BRANDING | UI DESIGN Slate Studios is a 24/7 hotel style studio, cafe, and gallery. The challenge was to create an identity that is inclusive to all fine artists, designers, and photographers. The components were designed around what Slate has to offer; a place for productivity, support, an comfort. Together these colors and textures are used to create an environment that is all at once stimulating and basic, so not to exude too much influence on the work created within its walls.
MANTRABAND PHOTOGRAPHY | EMAIL NEWSLETTERS Mantraband is a bracelet company that oozes positivity. With each bracelet embracing an uplifting mantra, the goal was to create a brand presence that is vibrant, modern, and inspiring. The rebranded logo is clean with a bit of flare. It pairs well with the current lookbook photography and is malleable to all seasons; sure to stand the test of time. The newsletters push the brand presence into 2016â€™s boho minimalist culture.
TORI RAY PHOTOGRAPHY PERSONAL IDENTITY The challenge was to create neccessary information pages for my photography business; Contracts, Price Guides, Print Release, Photo Discs, Business Cards, and Stationary. These pieces reflect my personal style as a photographer and designer to draw in a clientelle with similar tastes.