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Portfolio, Torfinn Offernes © 2009


Web

Web


Website: Skoringen NO/DK (2006) Problem “Feedback indicates that customers can’t find what they’re looking for, that we’re uninspiring – help us create a new, working website!” Solution The redesign put the present collection in focus using imagery updated in tandem with the in-store campaigns. Internal ads were used to cross-link content and highlight campaigns across different target groups. The newsletter was redesigned to feel more one-to-one. Result Remarkable increase in customer experience of relevancy, precision, and coherency regarding the collection as well as navigation and ease-ofuse. Client experienced stronger integration between in-store activities and their online presence.


Concept: Community based shoe store (2008) Problem “How do we create an online shoe store that invites user participation and integrates both big fashion and small trends� Solution Mashing up fashion blogs and news with relevant products. Letting the users drive the inspirational content and allowing product reviews. Though this means losing control, the consumers know themselves better than us and we can collect data on their behavior and interests. Allowing the users to communicate with each other on the site adds authenticity and transparency to the brand experience. Result The client wanted a safer solution that wasn’t as dependent on integrating other services, external content and participating users.


Illustrations and games


Online Campaign: Lipton Product Release Online (2008) Problem “How can we create an engaging online experience that makes people want to talk about our new types of tea� Solution We created a concept where clients compete in making a unique tea plant which is then rated and commented on by other participants. Challenges would be issued to friends and colleagues as well as in networked web-banners and in communities like Facebook. Result The client loved the concept and wanted the game, but saw no ROI in the community element.


Dansk revision


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Identity Program: IHR 2009 Graduation (2009) Problem “How do we present ourselves both together and as individuals to the marketing executives in Stockholm” Solution In a massive team-effort we developed an event that took place at Biografen Skandia, a breakfast seminar with speakers from the industry that talked on topics like social media and branding in a digital age. I was responsible for the event’s visual identity. Result A resounding success with over 200 guests (and a lot of tired students).


25 year anniversary posters and website, Spectronic


On location

A place to exchange creative ideas and thoughts To a lot of people, the kitchen is not only a place for eating and drinking, but also a meeting place for exchanging news, discussing and talking about all sorts of things. The objective of LYNfabrikken was to transform the “kitchen situation” into a public space. The idea was to create a place for young designers to casually exchange ideas and thoughts and a place which would encourage creative communication and networking within the Danish design scene. A stimulating working environment The LYNfabrikken design studio is located in an old industry building in Aarhus. Here, designers and customers have the possibility of meeting and exchanging ideas. Furthermore, products can be displayed, examined and purchased in the shop and café area. In the spring of 2007, LYNfabrikken was renovated, expanded and rearranged. Today, the design studio houses 30 innovative design companies operating within diverse fields of expertise, such as architecture, industrial design, furniture, ceramics, graphics and interactive design. The designers work side by side, stimulating each other and continuously

Taking an international approach The carpet design also played an important role in reflecting the diverse fields in which LYNfabrikken operates. Within each of the represented fields, taking an international approach is important. Therefore, the city of London has been used as source of inspiration to the carpet design. “London is one of the world’s greatest international design centres, and for this very reason, many young designers travel to London to study design at close range. Therefore, the carpet has been designed as an extract of a map of London. In the


Event for Bob Hund/Martin Kann: Instead of Video Link: Confusion (2009) Problem “Kann is hosting a vernissage at Rönnells antiquarium, but the band Bob Hund is playing in Arvika that same night!” Solution Retro TV-sets, video switches and surveillance cameras allowed for a surrealistic surveillance situation: a video feedback loop where the message received is very much open for interpretation. Result A low-budget production that satisfied both the conceptual and practical needs of the client.


A place to exchange creative ideas and thoughts To a lot of people, the kitchen is not only a place for eating and drinking, but also a meeting place for exchanging news, discussing and talking about all sorts of things. The objective of LYNfabrikken was to transform the “kitchen situation” into a public space. The idea was to create a place for young designers to casually exchange ideas and thoughts and a place which would encourage creative communication and networking within the Danish design scene. A stimulating working environment The LYNfabrikken design studio is located in an old industry building in Aarhus. Here, designers and customers have the possibility of meeting and exchanging ideas. Furthermore, products can be displayed, examined and purchased in the shop and café area. In the spring of 2007, LYNfabrikken was renovated, expanded and rearranged. Today, the design studio houses 30 innovative design companies operating within diverse fields of expertise, such as architecture, industrial design, furniture, ceramics, graphics and interactive design. The designers work side by side, stimulating each other and continuously

Taking an international approach The carpet design also played an important role in reflecting the diverse field of the represented fields, taking an international approach is important. There of inspiration to the carpet design.

“London is one of the world’s greatest international design centres, and for th London to study design at close range. Therefore, the carpet has been desi

400m2 office carpet at Lynfabrikken, Århus


Catch up with me at torfinn@oďŹ&#x20AC;ernes.com >< +46 707 65 25 60


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