Brand Manual Basic elements
Contents Foreword 1
Tordera, The Authentic Culture
Foreword A well designed, confident and consistent visual identity is highly effective in communicating the strengths of Tordera. It is essential that Tordera maintains a high standard for co-ordinated design in every aspect of its operations. This document gives guidance on the basic elements that make up the Tordera visual identity. The information covers the corporate typeface, the visual identity and the corporate colours.
Foreword The main terms used in these guidelines are as follows: Logotype A combination of a graphic â€œTâ€? with a text divided by a line as shown below.
Graphic The visual identifiers created from abstract pieces forming the letter T in three different green colours.
Plain Graphic A version of the Graphic used depending of sizes and backgrounds.Possible to change to any colour.
Exclusion zone The minimum area around logotype, graphic or symbols that must be kept free of other graphic elements. This is to ensure that they are reproduced clearly and legibly without interference from other visual devices.
Type The title of Tordera set in Akkurat Pro upper and lower case type. Types are used with Graphicin a fixed relationship to form Logotype.
1. Corporate Typeface The typeface used by Tordera Tourism is Akkurat Pro. Headings These are set in Akkurat Pro Bold. Body text This should be set in Akkurat Pro Regulat or Akkurat Pro Light.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890€/.,‘’():; Akkurat Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890€/.,‘’():; Akkurat Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890€/.,‘’():; Akkurat Pro Light
2. Tordera, the Authentic Culture This section is concerned with the identity for Tordera Toursim. Reproducing correctly the Logotype is vital for a proper use .
2.1 Logotype usage Acceptable The examples shown here make up the acceptable applications of the Tordera Toursim Logotype.
2.1 Logotype usage Unacceptable The Logotype must not be re-drawn, distorted or modified in any way. It must not be placed on a background that impairs legibility.
2.2 Exclusion zone Exclusion zone for Logotype. The orange box indicates the exclusion zone where no other graphic elements should be placed.
2.3 Corporate Colours The Logotype and corporate document should include this colours, as part of the corporate palette.
RGB: 30-36-17 CMYK: 71-56-89-67
RGB: 68-84-30 CMYK: 64-39-100-31
RGB: 169-206-87 CMYK: 33-0-73-0
2.4 Logotype uses Logotype can be used with a secondary purpose for services and places. Must follow the same rules as Logotype.
2.5 Stationary All letters must be set using the letterhead template and printed onto pre-printed letterheads. A4 template (210 x 297 mm)
Details / Body text: Size: 11 pt Leading: 15 pt Akkurat Pro Light (replace for Arial in case font missing) Title: Size: 11 pt Leading: 15 pt Akkurat Pro Bold (replace for Arial in case font missing)
3. Advertising The Logotype should always appear in the bottom right hand corner of each piece of advertising and public service information. The Logotype should be positioned at 0.25/0.5 its bar width (x) from the bottom of the page and 0.5x from the right edge of the page. Any other extra logos should be align with the Tordera Logotype.