Apparel & Accessories
Indian Market ďƒź Inheritors more knowledgeable about international designers brands ďƒź Brand name more dominant consideration compared to price while making a purchase decision ďƒź Most purchases made overseas due to better range, cut, finish and price
Indian Market Professionals spend lesser amount on clothes Not particularly inclined towards a particular brand Self-made mirror the mindset of the Inheritors Younger Self-made are bigger spenders on clothing and accessories compared with the older ones
Current Indian Market Divided into 3 Major Segments: International Branded Apparel Indian Designer Wear Accessories Market is segmented on the basis of wear occasions
Current Indian Market Market for men is much larger – 50% in mature markets Active players include Murjani Group, Sachdeva Group, Raymonds and DLF Most brands venture out of five-star hotels, into luxury malls and the high street
Current Indian Market The potential market for apparel and accessories in India estimated at Rs 64 billion as of 2010-11 Ultra HNIs in Mumbai are bigger spenders on apparel Mainstay is Indian traditional wear, sarees and designer wear, particularly for bridal wear Accessories are a very attractive segment as well
Trends Most designers today have their own exclusive boutiques, either in five-star hotels or in luxury malls Latent demand for luxury apparel, buoyed by: – fashion shows – new luxury store launches – end-of-season sales – price competitiveness
Apparel & Accessories Inheritors more knowledgeable about international designers brands Most purchases made overseas due to better ra...