Page 1

m2 Hippodrome Brandbook

Version 1.0

05 . 2012


Contents 1. Logo

4. PPT Slides

1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8

4.1 PPT slide layouts / Title and last pages 4.2 Text box / Last slide

Primery logo / colors Secondary logos / colors Usage of logo on backgrounds Protective graphic device measurements Minimum clearspace Minimum possible size Logo misuse Misuse of logo placement

2. Brochures 2.1 2.2 2.3 2.4

Brochure layuot / Title and last pages Usage of graphic device Text box / Divider page Misuse of graphic device

3. Billboards 3.1 Billboard 12 x 3 3.2 Extreme size horizontal formats (Billboards, Banners etc.) 3.3 Billboard 6 x 3

5. Graphic device 5.1 Usage of graphic device with logo 5.2 Misuse of graphic device

6. Textures 6.1 Green texture 6.2 Orange texture 6.3 White texture

7. Fonts 7.1 Fonts ovwerview


Logo


Logo | 1.1 Primery logo

C0 M0 Y0 K60 / R 128 G 130 B 133 / HEX 808285 C0 M0 Y0 K90 / R 65 G 64 B 66 / HEX 414042 C0 M0 Y0 K60 / R 128 G 130 B 133 / HEX 808285 C0 M50 Y100 K0 / R 247 G 148 B 30 / HEX F7941E

C0 M75 Y95 K0 / R 242 G 101 B 41 / HEX F26529 C65 M0 Y100 K0 / R 98 G 187 B 70 / HEX 62BB46

C85 M10 Y100 K10 / R 0 G 148 B 68 / HEX 009444

C0 M0 Y0 K0 / R 255 G 255 B 255 / HEX FFFFFF

Primery logo

Colors

m2 Hippodrome brandbook

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Logo | 1.2 Secondary logos / colors

Flat color logo

C 83 M0 Y 100 K0

Pantone速 362 C R0 G175 B76 HEX 00AF4C

C0 M0 Y0 K75

Pantone速 425 C R99 G100 B102 HEX 636466

C0 M52 Y100 K0

Pantone速 152 C R247 G144 B30 HEX F7901E

C0 M0 Y0 K0

R255 G255 B255 HEX FFFFFF

C0 M0 Y0 K75

Pantone速 425 C R99 G100 B102 HEX 636466

C0 M0 Y0 K0

R255 G255 B255 HEX FFFFFF

Grayscale logo

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Logo | 1.3 Usage of logo on backgrounds

Primery logo

Flat color logo

Grayscale logo

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Logo | 1.4 Protective graphic device measurements

1.5 x

1.5 x

5

1.

x

x

5

1.

x 1.5 x

1.5 x

Graphic device is used on every background except white

m2 Hippodrome brandbook

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Logo | 1.5 Minimum clearspace

2x

x x

2x

x

x

2x x x

2x

clear space around logo

clear space around protective graphic deivce

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Logo | 1.6 Minimum possible size

Minimum possible size for screen

Minimum possible size for print

75 px

0.20 mm

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Logo | 1.7 Logo misuse

m2 Hippodrome brandbook

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Logo | 1.8 Misuse of logo placement

DO NOT center logo

DO NOT rotate logo

DO NOT place logo in the middle of page

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Brochures


Brochures | 2.1 Brochure layuot

Y

8Y

10 Y

Y

Y

0.25 Y

Y

Y

Y

0.4 Y

Y

0.4 Y

0.5 Y

Y

Y

Y

0.4 Y

საკონტაქტო ინფორმაცია:

Y

ტელ: 2 444 111 გაყიდვების ოფისების მისამართები:

1.8 Y

Y

საქართველო, თბილისი ცინცაძის ქ. 79 (ყოფილი საბურთალოს ქ.55) ი.აბაშიძის ქ. 72 (საქართველოს ბანკის სერვისცენტრი) info@m2.ge / www.m2.ge / www.sbre.ge

0.5 Y

0.5 Y

Title page

6Y

Last page

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Brochures | 2.2 Usage of graphic device

0.4 Y

0.4 Y

0.4 Y

0.4 Y

0.4 Y 0.4 Y

0.4 Y

0.5 Y

0.4 Y

0.4 Y

Usage of graphic device on inner pages

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Brochures | 2.3 Text box / Divider page

2Y

6Y

2Y

0.5 Y

3Y 4Y 3Y

0.5 Y

0.5 Y

0.5 Y

Text box

Divider page

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Billboards


Billboards | 3.1 Billboard 12 x 3

x

3x

3x

Y

Y

Y

Y

Y

3x

ყველაფერი აუცილებელი კვადრატში

Y

ბინები დასრულებული რემონტით

Y

1.6 Y

Y

Y

Y

Y

2x

0.7 Y

13.5 Y

8.5 Y

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Billboards | 3.2 Extreme size horizontal formats (Billboards, Banners etc.)

x

3x

3x

Y

Y

Y

Y

Y

3x

ყველაფერი აუცილებელი კვადრატში 2x

Y

1.6 Y

Y

Y

Y

Y

Y

ბინები დასრულებული რემონტით

0.7 Y

8.5 Y

m2 Hippodrome brandbook

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Version 1.0

05 . 2012


Billboards | 3.3 Billboard 6 x 3

x

3x

3x

Y

Y

Y

Y

3x

ყველაფერი აუცილებელი კვადრატში

2.7 Y

ბინები დასრულებული რემონტით

Y

Y

Y

Y

Y

Y

2x

Y

1.1 Y 0.5 Y

9Y

5.5 Y

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PPT Slides


Power Point Slides | 4.1 Power Point slide layouts

8Y

Y

0.3 Y

Y 0.2 Y 0.5 Y

0.3 Y

0.3 Y

0.2 Y

0.4 Y 0.3 Y

0.4 Y

2.3 Y 0.3 Y 0.5 Y

0.4 Y

0.4 Y

7.5 Y

0.4 Y

0.5 Y

Y

Y

Y

Y

Y

Y

title slide

Y

Y

Y

Y

0.8 Y

0.8 Y

text with graphic device

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Power Point Slides | 4.2 Power Point slide layouts

0.8 Y

0.5 Y 0.5 Y

0.25 Y

0.8 Y

0.8 Y

text box

last slide

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Version 1.0

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Graphic device


Graphic device | 5.1 Usage of graphic device with logo

E

E

x

x

on white background

E

E

on colored background

m2 Hippodrome brandbook

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Version 1.0

05 . 2012


Brochures | 5.2 Misuse of graphic device

DO NOT use vertical graphic device

DO NOT center graphic device

DO NOT rotate graphic device

m2 Hippodrome brandbook

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Version 1.0

05 . 2012


Textures


Textures | 6.1 Green texture

C 83 M3 Y 100 K0

C 50 M0 Y 100 K0

m2 Hippodrome brandbook

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Textures | 6.2 Orange texture

C0 M 58 Y 100 K0

C0 M 50 Y 100 K0

m2 Hippodrome brandbook

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Textures | 6.3 White texture

C0 M0 Y0 K5

C0 M0 Y0 K0

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Fonts


Fonts | 7.1 Fonts overview

სათაურებისათვის

აბგდევზთიკლმნოპჯრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG Ingiri Mix Light

ქვესათაურებისათვის

აბგდევზთიკლმნოპჯრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG Phone Sans

ძირითადი ტექსტებისათვის

აბგდევზთიკლმნოპჯრსტუფქღყშჩცძწჭხჯჰ 0123456789 BPG Ingiri Mix Light

m2 Hippodrome brandbook

|

Version 1.0

05 . 2012


m2 Hippodrome Brandbook  

Brandbook design for Building company's project

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