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CONTENTS

Inside this month... VOLUME 02 ISSUE 05 MAY 2013

16 The Elite interview

Lord Karan Bilimoria talks beer and Baroness Thatcher

09 Editor’s letter 10 Contributors 12 News in brief 13 Talking point 14 Book reviews 32 Crunching the numbers

Why outsourcing your finance function can pay off in the long term

38 Planning for success

Securing funds made easy – what investors look for in a business plan

43 Brand boosters

21 One to watch

Target Parking CEO Emma Sinclair on her driving ambition

How an advertising slogan can be the difference between death and glory

48 Culture shift

Agency pd3 on creating cultural content to build brand value

52 Starting an epidemic

Successful viral marketing hinges on creating the right conditions for an outbreak

07

55 Tough call

Best practice is the name of the game when having to dismiss an employee

62 Language lessons

25 Chain fail

Ignoring all of your suppliers is neigh too clever

Striving towards a common goal is the way forward for a multinational workforce

67 Tech for start-ups

The latest must-have gadgets, hardware and apps for forward-thinking small businesses

71 Web wonders

Online booking systems offer a cost-effective means of maximising business

77 Playing it safe

Keeping yourself secure against hackers has never been more important

85 Ripple effect

59 Time-waster

Are zero hours contracts really a solution to employment woes?

Bathroom-design franchise Ripples is causing a stir

91 App-lying some logic

Businesses developing in-house apps should stay abreast of changes in the law

82 Franchise news 94 Classifieds 98 Start-up diary

May 2013 www.elitebusinessmagazine.co.uk

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Elite Business Magazine May 2013  

Elite Business Magazine May 2013, Interview Cobra Beer Founder: Lord Karan Bilimoria. Plus. Lessons from horse meat scandal, Zero hour contr...

Elite Business Magazine May 2013  

Elite Business Magazine May 2013, Interview Cobra Beer Founder: Lord Karan Bilimoria. Plus. Lessons from horse meat scandal, Zero hour contr...