SALES & MARKETING
Lifting the mood We Love This
Whilst brands from all sectors have something to gain from Pinterest, it is no coincidence that the creative sector is reaping a fair share of rewards. For Rebecca Marriott, co-founder of event and creative agency We Love This, it was total no-brainer to incorporate Pinterest into the business. “Pinterest is brilliant for us because it is a massive visual pool,” says Marriott. “When I used to do mood boards years ago, the only source of inspiration I could really get was Google, which made life pretty difficult.” Designing and hosting events for the likes of Morrisons certainly takes some planning,
but Pinterest has made the process all the more easier for We Love This. More than this, it has proven a highly-effective brandbuilding tool, offering Pinterest enthusiasts an insight into what We Love This is all about. “Being a creative agency, I think it is so important that you have a presence on Pinterest,” she explains. “When a prospective client is looking at our Pinterest boards, they automatically get an understanding of our style. Because it is not just focused on your work, but on the kind of things that you as an individual and company like, it is a much broader brush. I’d say it is more of a lifestyle, if anything.” Marriott admits that she dabbles in Facebook and Twitter, but believes Pinterest is a much safer bet when it comes to
establishing and maintaining a brand image. “As a small business, people automatically are buying into you as soon as they meet you,” she comments. “The thing that makes me feel nervous about Twitter and Facebook are that people can read different things into comments. You can look at Twitter sometimes and think ‘I can’t believe they’ve written that’ whereas with Pinterest, you are never going to provoke any unrest.” Given her passion for the service, it will come as little surprise to learn that the We Love This website is currently being rebuilt with Pinterest at its core. Marriot explains: “I know already that Pinterest attracts clients just because of the boards that we produce on it, so I wanted it quite prevalent on the website as well.”
“When a prospective client is looking at our Pinterest boards, they automatically get an understanding of our style”
46
Focus PR – Morrisons Wine Tasting Event 2013
Rebecca Marriott, co-founder, We Love This
Photograph by Rebecca Marriott
Solo, Isle of Wight Festival 2013 – The Hospitality Area, photographed by Sara Lincon
(H)Pinning your hopes.indd 3
Cascade Productions Int Ltd : www.cascadelive.com
28/02/2014 21:53