SEMINAR PROGRAMME Hall 5: Technology & multimedia developments THURSDAY APRIL 10 11:15 - 12:00 The D.E.M.O. protocols: the power of design, ergonomics, metrics and observations Inmaculada Martinez, CEO, Swoon Media With case studies of how design is leading the way in tech start-ups, you can understand how creating design scenarios derived from ergonomics and metrics can help growth and solve real problems.
12:15 - 13:00 Super-fast fibre optic broadband – transforming the way we do business Mike Jones, entrepreneur & technology expert This practical seminar will give you a good understanding of the capabilities of super-fast fibre optic broadband, how it makes access to cloud services a reality and how other businesses are using it.
13:15 - 14:00 Microsoft Ventures – start-up successes Diane Perlman, CMO/COO for start-ups, Microsoft Ventures Join this exciting seminar and find out what Microsoft Ventures UK is and what it does. You can ask questions about Microsoft’s involvement with start-ups and access to Microsoft Ventures programme and Microsoft resources.
14:15 - 15:00 Building hot brands – how marketing has completely changed due to social apps Nathalie Gaveau, founder & CEO, Shopcade Nathalie brings this seminar on the latest digital and social trends, drawing in particular on the fashion and retails spaces, and discusses how best to socially promote products.
15:15 - 16:00 Using technology to rethink challenges in business: the Eventbrite way Renaud Visage, CTO & co founder, Eventbrite Renaud shares the Eventbrite story and gives you practical tips on how to apply some of his learnings to your own business. He offers inspirational ideas on using events as part of your own business.
16:15 - 17:00 Think outside the search box – use your competitors keywords to build your business Mike Mindel, CEO & co founder, WordTracker Gain a good understanding of what a keyword is and how it helps one’s business, how to use keywords to structure your website and how to access Scout, a free tool from WordTracker.
FRIDAY APRIL 11 11:15 - 12:00 Building a business for innovation Jason Stockwood, CEO, Simply Business Discover how products and services are developed at Simply Business, innovative measures companies are implementing to attract and retain the best talent and how best to use technology to build a business for innovation.
12:15 - 13:00 Driving online sales without a basket Annemieke Kleij, head of e-commerce, Nokia & Rob Durkin, co-founder & chairman, FusePump How you can use digital to drive sales even if the company does not sell directly to consumers, an overview of the solution that FusePump offers and how it works in practice.
13:15 - 14:00 Fluidata - the data delivery network: how we will change data delivery Piers Daniell, founder & MD, Fluidata Piers shares his insight into the broadband and data industries. You can hear of his unique learning experience and be treated to an amusing story of how to start a business.
14:15 - 15:00 Growing London’s hottest tech start-up Ben Medlock, co-founder & CTO, Swiftkey Ben shares the SwiftKey story and delivers insight into what it takes to found and grow a new generation tech business and shares insights into the future of mobile technology.
15:15 - 16:00 How to Use Technology in Business Networking Marian Gazdik, London Director, Startup Grind Delegates will gain an understanding of key business networking tips and tools as well as an insight into the right way to connect and keep in touch.
16:15 - 17:00 Practical tips for digital marketing success Raja Saggi, head of B2B marketing UK, Google There can be few better qualified to discuss digital marketing than Google. This session from Raja on how SMEs can improve their marketing online offers up the knowledge and insight of one of the world’s biggest digital brands.
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