August. Two promising deals are in the pipeline for black in-
Mataboge says the guidelines are aimed at encouraging
dustrialists – one involving export orders and another involv-
South African companies to become good corporate citizens
ing setting up a factory there.
on the continent.
for us it’s ideal for us to apply a similar governance expecta-
While tariffs between countries on the continent have gen-
tion to our companies that operate on the African continent,”
erally come down, non-tariff barriers remain a challenge,
“In South Africa we have a similar system, the King Codes, so
Her unit is now preparing to set up an e-portal to provide
Top of the list are border regulations and efficiencies, such
local companies with matchmaking possibilities to those in
as long queues, which are often cited by South African busi-
other African countries, as well as provide regular trade alerts.
nesses as the biggest challenge to doing business on the
The development of the portal has already gone out to tender
and Mataboge expects it to go live in early 2017.
Another challenge is that each region on the continent often relies on different product certification standards. Through our
A change of approach
network of foreign missions and the dti itself, South African
The dti has also realised the need to change its approach
companies that face challenges related to customs issues,
to promoting investment on the continent – from holding
where goods are held up at borders, are also getting assis-
multi-sectoral trade missions to running sector-based and
tance, says Mataboge.
project-specific missions to maximise the limited time busi-
At the launch of Trade Investment Africa, Minister of Trade
nesses have when abroad, she adds.
and Industry Rob Davies unveiled guidelines for good busi-
In doing so, Trade Invest Africa is working closely with the
ness practice for companies operating in the rest of Africa,
country’s various provincial trade and investment agencies.
including things such as respect for local labour laws. The
The unit, together with the Export Credit Insurance Corpora-
guidelines were signed by representatives of government
tion (ECIC) is identifying key projects and sectors that promise
and business at a roundtable discussion organised by the dti.
opportunities for local companies. To help South African >>
Public Sector Manager • December 2016 / January 2017